The eighth presentation given in Minsk in preparation for the 2011 IT-Jump competition

1. CEO Self-
Evaluation
Marty Kaszubowski
President, General Ideas

2. Building the team starts at the top
"Observe all men; thyself most.“
— Benjamin Franklin
“No man is the worse for knowing the
worst of himself.“
— Thomas Fuller

4. 20 Core Functions/Skills that need to be considered
1. Team Building Leadership 11. The Core Technology Technology
2. Ability/Willingness to Delegate 12. Keeping it Safe
3. Articulating a Coherent Vision 13. Technology Assessments
4. Build and Maintain Momentum 14. Managing the Techies
5. Perceptions 15. Priming the Pump
6. Using the Tools Management 16. The Overall Market Marketing
7. Managing the People 17. Marketing Channels
8. Building the Organization 18. Market Assessments
9. Working the Numbers 19. Sales
10. Making the Deals 20.Managing the Brand

5. Tool for CEO “Evaluation”
• 20 Skills that a CEO needs to have (or delegate to someone
else!)
•Q&A format that allows a very rapid assessment by selecting a
representative statement for each “Skill”. Let’s look at some
Examples.
• Pick the statement that best describes the CEO
Skill = Ability/Willingness to Delegate
The CEO is overly controlling and burns out his underlings quickly
 The CEO delegates non-core functions, but could use some help letting go of the
critical path
The CEO is willing and able to delegate important functions to people he trusts

6. Other “Skills”
Skill = Ability/Willingness to Articulate a Coherent Vision
 The vision changes according to whomever The CEO spoke to last …
The overall vision is known to the team, but some clarity and repetition
would help keep things better aligned.
The CEO is the reason everyone knows where they're headed and why.
Skill = Marketing Channels
The CEO has no understanding of how to reach the customers …
The CEO has a good idea of how to modify existing sales channels, but
has not previously built the sales channels that are necessary
The CEO knows which customers are likely to purchase through which
 channels and how to build the bridges between them and the company

7. Marketing
Skills
Management
Skills
Leadership
Skills
Technology
Skills

9. Questions?