A Microsoft IT view of enterprise social and the journey required to successfully implement it within your organization. Delivered in Los Angeles at Capital Group technology expo, October 2013

1. Presenter:
Karuana Gatimu
Director, Strategy & Adoption
Microsoft IT
Topic:
The Digital Water Cooler
The Buzz and Business Value of Social Collaboration

2. The Digital Watercooler
The Buzz and Business Value
of Enterprise Social

3. About Me
Responsible for internal social collaboration strategy
and adoption for Microsoft including apps, social, video
and SharePoint.
Change Management & Adoption lead on SESIT
Service Transformation.
Frequent speaker & author on IT as a Services &
executing business transformation with SharePoint &
other ECM tools
Business Solution
Architect
Technolog
y
Marketing
Business
Operations
Collaboration
Social
IT as a
Service
AIIM certified ECM Practitioner with 20 years
experience. Member of SharePoint Top 50, global
expert list.
Formerly Chief SharePoint Architect & Director,
Ecommerce & Marketing Operations for SKECHERS
@Karuana
USA, Inc.
Linkedin.com/in/karuanagatimu
Email: KaruanaG@Microsoft.com
SharePoint Enthusiast

4. Vision
The Discovery & Collaboration Team in
Microsoft IT envisions a future where
beautiful user experiences drive meaningful
connections between people and
information.
Mission
Establish a culture of innovation that delivers
connected services for our employees to create
Collaboration experiences – showcasing the promise
of mobile, cloud and social for customers and
partners.

5. Change the World of
Collaboration
Enable or create Showcases
Influence our Products &
Services based on where the
―puck is going‖
We are focused on making a measurable difference
with customers, partners and ourselves

8. We are dealing with unprecedented internal change in our global
organization. These changes impact our innovation, culture, customer
relationships and market performance. Acquisitions such as Yammer or
Nokia provide us a rich opportunity for success.
Times are Changing
Role of Leaders
Outside-In View

10. 1/2
of companies
expect to use
internal social
network apps
Social
Mobility
up
20%
―Social everything‖
will create a huge integration
challenge for enterprise IT
80%
of new apps will
be distributed
and deployed in
the cloud
Strategic focus on the cloud will shift
from infrastructure to application
Cloud
Sales of smart mobile
devices will grow by
20% in 2013, to
generate 57% of all IT
market growth
Analytics
Total of all
digital data
created will
reach
4
zettabytes
in 2013

11. The Big
Questio
n Now
Personalization & Mobility
•
Design & Adoption
•
How do
modern
experiences
land business
value?
•
Globalization
•
Social & Analytics
•
Security & Identity
•
Showcases & Influencing Revenue

12. Strategically Leverage Social for Business Agility
Executive
Engagement
 Drive alignment
on key business
goals
 Expand your
reach
 Drive a
transparent
culture
Executive Comm
plans; Admin
training;
Roadshow
 Experimentation
 Organic Growth
Change
Management
 Invest in change
 Be consistent
 Establish experts
Community
management;
Comm
integration; DL
migration
Real-Time
Information
Collaborate
Showcase
 Provide global
access
 Share at the
speed of business
 Drive
conversation
around business
scenarios
 Collaborate within
and between
 Create customer
showcases
 Lead in social
innovation for the
enterprise
Shared content
creation; social
comm calendar
SharePoint, CRM
and app
integration
App strategy;
social SDK;
select business
scenarios
Mature our Enterprise Social Network
 Business Value
 Intentional Change

13. source: socialnomics.com

14. Adoption of
modern
social tools
is
transforming
business
Changes how
we work
Rise of the social
consumer
44%
of
20%
65%
of
companies are
Always on --
a response
deploying at
Consumers use
engage via
within one hour
least one social
an average of
social media
via social media
software tool
devices every day
consumers
46%
$ 4.5B
YoY growth
by 2016*
4
84%
of organizations
have remote workers
% boost in
Social 18 productivity
% lower
Enterprise 51 turnover
% faster time
20 to market
Benefits
Enterprise
Social Market
expect

15. Enterprise social transforms how we work — seamlessly
woven into modern experiences we use every day. It is
frictionless, relevant & in-context.

16. Vibrant, active network
Engaging content
Executive engagement
Champion program
Social Collaboration
Scorecard
Social in the fabric of
business process design
Easy & Ubiquitous
In context conversations
across user experiences
In place engagement
Multiple entry points
Integrated security
Social SDK
Training
Self Service provisioning
Automated governance
App and platform integration
CRM, Portals, Office
Custom app integration
Insights from engagement, reach and sentiment analysis

17. Fragmented social
experience across SPO
and Yammer. No
guidance, no
governance, and no
perceived value. Low
adoption.
Mixture of curiosity,
confusion, and
experimentation from
employees. Changing
processes and offerings.
Variable results and
understanding.
The shift begins.
Enterprise social
champions across the
company.
Stable, streamlined
processes and
automated services
coincide with value
showcases.
Employees recognize
clear value from using
enterprise social. Tools
are optimized for easy
self-service. Social
delivers measurable
business results across
the company.
Social is part of our
DNA, just like Outlook
or Lync. Microsoft is
Yammer’s best
customer. Employees
have fully connected
experiences.
Breakthrough results.

18. Think strategically
about your own
investments into
these experiences
and trends.
How to push
forward our ability
to deliver these
services. Commit
to the future!
Exhibit the
behaviors of
Modern
Leadership.
Invest in
people, process, t
echnology to
deliver services
and modern
experiences

19. Yammer Integration Roadmap
DiscoverSharePoint.com
SharePoint Saturday Events
TechnicalCommunity.com