1. Meet Magento PL 2015
Omnichannel first steps
Borys Skraba
Bold Brand Commerce sp z o.o.
2. Meet Magento PL 2015
Omnichannel is like
teenagers' sex.
Everyone is talking
about it, almost
no-one has ever done
this
3. Meet Magento PL 2015
Obvious for a consumer
but
Complicated for a company
4. Meet Magento PL 2015
A multichannel strategy is about
managing a series of separate touch
points through various channels
An omnichannel strategy is about
integrating touch points to create a
immersive, device agnostic
experience
5. Meet Magento PL 2015
Consumers experience the whole brand,
not a channel or individual touch point
Requires consistency across all retail
channels
Enables customer to start their
experience via one channel / device and
continue or finish via others
20. Meet Magento PL 2015
Approach to use 70 websites for each B&M shop
Different prices for each store
Option to restrict access to each store
Options to change configuration of selected webstore
Necessity to extend Magento standard features