Optimizing Linkedin Profile for better online visibility, growing your professional connections and increasing your business opportunities.

1. Presented by Karmen Reed

2. Linkedin facts
 2003 – 4,500 members
 2012 – 175M members
 Available in 18 languages
 2M company pages
 1M+ groups
2003 – today
 5B professionally
Source: Linkedin Press Center August 2012
oriented searches in 2012

3. Linkedin as a Search Engine

4. Your Linkedin Profile
 Why have it?
 Why optimize it?
 What to focus on?
 What mistakes NOT to make?

5. Your Picture

6. Your Name

7. Your Professional Headline

8. Customize your url

9. Your Contact Info

12. Summarize, but not too much!
 You can do MUCH better than this!

13. Your Summary
 Like this!

14. Your Specialties

15. Your Experience (Current and Past)

16. Recommendations
 Send recommendations
 Be generous with “their” keywords
 Ask for recommendations
 Make it easy
 Be specific

17. Answer Questions (to show expertise)

18. Groups
 Participate in highly active groups and their
discussions
 Create your own very targeted group
 Look only for groups that will help you grow

19. Company Pages
 http://learn.linkedin.com/company-pages/setup/
 New layout and features– rolling out
 Check for updates at blog.linkedin.com

20. Activity
 Update status
 B2B – create and share content that educates
 B2C – create and share content that entertains
 Show your expertise: Answer questions in “Answers”
 Be active participant in Group discussions
 Recommend AND ask for Recommendations
 Update all relevant Sections in a timely manner
 Use Applications
 Connect

21. Tip
 Follow up with your networking
contacts!
 3x3 strategy: Before calling take three
minutes to find three things on Linkedin to
talk about (hint: visit their profile and
company page)

22. Questions?
Ideas?
Suggestions?

23. Connect with Karmen
408.376.3896 karmen@kickofftopic.com
Linkedin.com/in/KarmenReed
Facebook.com/kickofftopic
Twitter.com/kickofftopic @kickofftopic
Kickofftopic.com
Pinterest.com/kickofftopic