Our entry for Simplify360's Casia 2014

1. Stage 1
The
Preliminar
y
Round
Team Name: Phoenixus
Name of first member: Bhavya Shah
College Name: Symbiosis Institute of Media and
Communication, Pune
Name of second member: Karishma Changlani
College Name: Symbiosis Institute of Media and
Communication, Pune

2. WHAT IS SOCIAL MEDIA?

3. WHAT IS SOCIAL?
Relating to the society or an organization
through formal and informal gatherings

4. WHAT IS MEDIA?
MEDIA IS A COLLECTIVE MEANS OF MASS
COMMUNICATION

5. “Social media will help you build up loyalty of your current customers to
the point that they will willingly, and for free, tell others about you”
The overarching problem is that everyone
sees and uses
from a different perspective”
You can buy attention (advertising).You can beg for attention from the media (PR).
You can bug people one at a time to get attention (sales). Or you can earn attention by
creating something interesting and valuable and then publishing it online for free.”
“The more passionate and
argumentative I get the
more followers and friends I
make online.”

6. Network
Websites
Reach
SEMIOTICS OF SOCIAL MEDIA
Impressions
Digital
Medium
Consumer
Interaction
Marketing
Publicity
Conversations
Content
Feedback
Online
Participation
Facebook
Apps
User
Global
User
Generated
Connections
Viral
Share

7. USES AND CATEGORIES OF
SOCIAL MEDIA WEBSITES
Discuss
Social
Media
Commerce
Location
Network
Share
Publish
Blogging and
Micro Blogging
Professional
Networking
Data Sharing
Community
and Social
Interaction

8. THE SOCIAL MEDIA HYPE
Everyday, 66% of
internet users
spend 6 hours or
more on social
networking sites
2.5 Billion
Pieces of
Content are
shared
everyday on
Facebook
5700 Tweets
happen every
second
Facebook has the
greatest impact on
purchase behavior
at 47%
Revenues
through
social
media have
increased
by 106%
Every second two
new members
join LinkedIn
21,000 years of music
have been played on
Facebook and 500
years of video have
been played on
YouTube
$658 Billion
dollars was
plugged into the
American
economy because
of revenue
through social
networking sites

9. SWOT ANALYSIS OF SOCIAL MEDIA
Faster
awareness
Strengths
Stronger
Reach
Interaction
between
organization
and public
Peer to Peer
awareness
High
accessibility
Technological
Possibilities
Untrustworthy
as it is
anonymous and
unidentifiable
Weakness
Absence of filter
so anybody and
everybody can
post
Continuous
human
involvement and
time required
Negative
Image
Concerns about
piracy, privacy
and protection

10. Crisis
communication
can be handled
Opportunities
Targeted reach
and advertising
Group feelings
can be easily
shared
Need for
spreading
biased/unbiased
information to a
larger audience
Fast
changing
digital era
Threats
Overload of
information
makes it
difficult to
get the
message
through
High
preference
for
traditional
media
Still channels
considered
an
untrustworth
y source
Emotional
Behavior
Low
consumer
interest in
online
information

11. Review
your Web
site with
the user
experienc
e in mind.
Participate
by
listening,
watching
and
learning
the basics
first.
Develop a
social
media
plan that
allows you
to
influence
and
engage
with your
target
market.
Identify
top
keyword
phrases
and
include
them in
your
profiles
and posts.
Monitor
online
conversati
ons from
key
influencer
s and
engage in
two-way
communic
ation.
Set up
Google
alerts for
keywords
to receive
e-mail
updates of
new
content.
Post
opinions
and
comments
on other
blogs,
profiles
and
postings.
MONETIZING SOCIAL MEDIA