Here's an edited version of my presentation for the Small Business Development Center, 9/18/12. Join me in class in November in Aptos, California: Tue, 11/27/2012 - 5:00pm - 7:30pm, http://centralcoastsbdc.org/events2.

1. Social Media Marketing
with Karen Kefauver

2. Agenda
• Social Media Overview and Trends
• 5 Ways to Transform Your Website Into a Social
Media Hub
• How to Promote Events on Social Media
• Time-Saving Tools and Resources

3. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest

4. Why bother?
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have links!
• CROP Pictures!
• Shoot Videos 1-2 minutes

5. Facebook Stats
• Facebook: 900 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

6. Twitter Stats
• Twitter - 500 million users/140 million active users
• Apple integrated Twitter into iOS 5 last Fall
• 2012: 340 million tweets per day

7. Old Twitter Look
•

8. New Twitter Look

9. New Twitter Look

10. LinkedIn Stats
• LinkedIn 161+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.

11. Google+ Stats
• Google+ 100+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

12. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

13. Pinterest
• Fastest growing: 10+million plus
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.

14. Pinterest

15. Pinterest
• #7: Use Analytics
• Pay attention to the way in which individuals are using your social
media buttonsby tapping into Google Analytics. How many people
are actually clicking on your outbound social media links?

16. 3 Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video! You Tube, Vimeo, Animoto

17. 1. Mobile Phone Sites

18. Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom

19. 2. Trend: QR Codes
• #6: Use QR codes to drive traffic
• QR codes are two-dimensional bar codes that can be scanned by
smartphones with cameras. Once scanned, they can redirect people to
a website (among other tricks).

20. 2. Trend: QR Codes
• In a restaurant and enjoying your wine? Rather than scribbling the
name of the winery on a napkin, restaurant-goers can now scan QR
code wine labels to find out more about the vineyard, the grape, and
ordering details.

21. 2. Trend: QR Codes
• QR Code Generator: QR Stuff Free Online QR Code Creator
• www.qrstuff.com
• Free QR code generator and QR code online creator. Create QR codes
ready to print or to add to a t-shirt.
• 10 Creative Ways to Use QR Codes for Marketing
• http://mashable.com/2012/01/14/qr-code-marketing

22. 3. Trend: Video
• Having video on your website, Facebook or other social networks help boost the SEO of your

23. Media Empire
• Website
• Mobile Website
• Newsletter (monthly, quarterly)
• Blog (daily, weekly)
• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube
(Flickr, Yelp, Trip Advisor, Real Estate)
• YOU DON’T HAVE to do it all! Focus on a few social networks and
do them well!

24. Website: Bookshop

25. Facebook: Bookshop

26. Twitter: Bookshop

27. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/

28. 1. Web Makeover
• 1. Add social media buttons to your home page
• By getting someone to follow you on Twitter, LinkedIn or YouTube,
you have the opportunity to keep the lines of communication open
long after they’ve left your website.
• Make sure you have a social media profile that will engage your
audience

29. 2. Web Makeover
• 2. Connect your blog with your website
• Improve the interactivity of your website by teasing your blog posts
from your home page
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts

30. 3. Web Makeover
• 3. Embed videos on your website
• Engaging, well put-together video is enticing
• Consider adding how-to or explanatory video to your product or
services pages
• Show examples of other customers finding success by using your
products

31. 4. Web Makeover
• 4. Make your website shareable
• Retweet buttons and Facebook Like buttons aren’t just for blogs.
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.

32. 4. Web Makeover

33. 4. Web Makeover
• 4. Make your website shareable

34. 5. Web Makeover
• 5. Add your presentations to your website
• If you market your business through public speaking, you can
maximize your results by putting your presentations on your site.
• The best way to do this is to set up a free account at SlideShare (think
YouTube for PowerPoint).
• Once you’ve uploaded your slides, SlideShare will allow you to
embed that presentation back into your website or blog. This creates
an interactive experience for visitors who can now click through your
slides.

35. 6. Web Makeover
• 6. Use Analytics
• Pay attention to the way in which individuals are using your social
media buttons by tapping into Google Analytics.
• How many people are actually clicking on your outbound social
media links?

36. Facebook Event

37. Facebook Events

38. Google Events
• #7: Use Analytics
• Pay attention to the way in which individuals are using your social
media buttonsby tapping into Google Analytics. How many people
are actually clicking on your outbound social media links?

39. LinkedIn Events

40. LinkedIn Events

41. LinkedIn Events

42. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

43. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+: http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube: http://support.google.com/youtube
• Pinterest: http://pinterest.com/about/help

44. Favorite Social Sites
• Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com

45. Thank you for your time!!!
Please keep us updated on your progress.
– Central Coast SBDC:
www.centralcoastsbdc.org
– Cabrillo College
6500 Soquel Dr.
Aptos, CA 95003
– (831) 479-6136
– sbdc@cabrillo.edu

46. Thank you to our sponsors!
Please fill out your evaluations and
let us know how we can help you
grow your business!

47. Resources - After the Talk
• Karen’s Blog: www.socialmediawithkaren.blogspot.com
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business