The Business Professionals of Santa Cruz County invited me to be a speaker for their first talk of 2013. My talk and slides address social media marketing and the continued emphasis on growing mobile phone use, especially for social media and even more specifically, Facebook. Details: Launch Your Mobile Marketing on Facebook - The Basics with Karen Kefauver Did you know that more people are buying smart phones than personal computers right now in the U.S.? What this means is that your business needs to be ready to promote via mobile devices. And if your promotion includes Facebook, there are ways to make your Facebook marketing better targeted for mobile consumers. There are 500+ million people who use Facebook's mobile application and that number is growing fast. This class will be an OVERVIEW (not a detailed how-to class) of the mobile market, Facebook on mobile, and how to optimize your Facebook page for mobile. Karen Kefauver is a social media consultant and freelance journalist who has taught dozens of classes on how businesses can use social media for marketing their goods and services. She specializes in teaching Facebook, LinkedIn, Twitter, Google+, blogging (and more) in the Santa Cruz and Bay Area. With an extensive background in writing and public relations, she also offers social media consulting services, gives speeches on social media and works as a freelance journalist, specializing in stories on endurance sports and adventure travel. http://www.karenkefauver.com https://www.facebook.com/karen.kefauver.business

1. Agenda
• Social Media Overview
• 2013 Trends
• Mobile Websites, Apps and Mobile Facebook
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2. Resources After the Talk
• Email Karen: karen@karenkefauver.com
• LIKE Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
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3. Social Networking
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4. How We Access Social
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5. Social Media Overview
• Biggest Players in Social Media Field - by numbers of users:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest
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6. Social Media 2013
• QUESTION:
• What’s driving the continued growth of social
media?
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7. Mobile 2013
• ANSWER:
• MOBILE!
• More people are using smartphones and
tablets to access social media!
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8. Trends 2013
• VIDEO
• More people watching videos.
• PROLIFERATION
• New social media sites continue to
emerge and catch on.
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9. Trends 2013
• THE GLOBAL LIVING ROOM
• Social TV is on the rise
• SOCIAL CARE
• Social Care is transforming customer
service.
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10. Trends 2013
• HYPER-INFORMED CONSUMERS
• Social media is transforming the way
that consumers across the globe make
purchase decisions.
• OPPORTUNITY FOR ENGAGEMENT
• Consumer attitudes toward advertising
on social media are still evolving.
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11. Social Media Overview
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12. Mobile Apps/Web
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13. Mobile Phone Sites
Designed by Eric Bloom of Mobile MarCom 13
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14. Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom
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15. Social Media 2013
• Time spent on mobile apps and the mobile web account for 63 percent
of the year-over-year growth in overall time spent using social media
• 46% of social media users say they use their smartphone to access
social media
• 16% say they connect to social media using a tablet
• With more connectivity, consumers have more freedom to use social
media wherever and whenever they want
• Source: Nielsen and NM Incite’s 2012 Social Media Report
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16. Facebook on Mobile
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17. Facebook RULES!
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18. Facebook on Mobile
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19. Facebook on Mobile
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20. Facebook on Mobile
Facebook can be accessed in 2 ways on a
mobile phone:
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1. Mobile browsing site
m.facebook.com
2. Facebook mobile app
The app is available on smartphones and
can easily be downloaded in the app store
on the phone.
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21. Social Media Overview
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22. Facebook Mobile App
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23. Facebook Mobile App
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24. Boardwalk
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26. 26
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27. 27
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28. 28
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30. Messenger for Mobile
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31. Social Media Overview
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32. Social Media Overview
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33. Social Media Overview
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34. Tips
• Status Updates: Short!
• No complex graphs, charts, infographics
• Select powerful photos that inspire, educate or surprise
• Google+
• App Store: Download Facebook mobile app, Page Manager,
Facebook Poke, Facebook Messenger
• Visit Facebook mobile site (from your browser on your phone)
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35. How much time should your business
invest in Facebook?
• Do my customers / prospects look for services like
mine on smartphones and tablets?
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• What sorts of services are they likely to search for my
business and businesses like mine on (Yelp,
FourSquare, Google?
• How much effort will it take to better position myself
for exposure through mobile or video search?
• Is that effort going to be worth it based on how much
of my customer and prospective customer base is I’m
likely to reach?
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36. Resources
• Bloomberg News: Facebook Rises on Optimism for Mobile Ad
Sales Increase; By Brian Womack on January 02, 2013
• New York Times: More Facebook Changes, Aimed at Users on
the Go; By PAUL BOUTI on January 2, 2013
• Facebook Help: www.facebook.com: Using Your Page on Mobile
• HubSpot, Nielson Report, Social Media Examiner
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37. 2013 Classes with Karen
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38. Resources
• Email Karen: karen@karenkefauver.com
• Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
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