I hope you cuold learn something new abouto franchise

1. franchise Franchisor
What is?
Why?
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2. Persons
Freedom
Goods
Govern
ment exempt Consession Land
payment
s
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3. KAREN DÍAZ

4. Beer
campany
Singer
GM
Coca-cola
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5. According to IFA franchise is defined as a agreement
between two legally independent parties.
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6. The Brand
The Operating System
The Ongoing support
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7. Fees
Royalties
Other payments
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8. “A business from essentially consisting an organization with
a market-tested business package centered on a product or
service, entering into a continuing contractual relationship
with franchisee, typically self financed and independently
owner-managed small firms, operating under franchisor’s
trade name to produce and/or market goods and services
according to a format specified by a franchisor”.
(by Currant and Stanworth, 1983)
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9. Others
Fees
payments
Royalties
Sales
Income
Know how
Operating
system
Support
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10. Service franchise structure
Product franchise structure
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11. Single Unint
Multi Unit
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12. Global
Corner
Shop in the shop
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13. “Business for you-self, but no by your-
self”
 The franchise has already been proven successful.
 Training is provided and greatly accelerates the time to start up a business.
 The operating system can be learned and then followed to duplicate positive results.
 Brand name recognition – customers already exist and are loyal to the brand.
 Location assistance, which can range from finding the right site to sales or rental
negotiation.
 Marketing support in the form of national and local advertising
 Franchisees can expect to get ongoing support from regional representatives
 Discounted purchasing of supplies and goods used in the business thanks to the
power of group buying.
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14. 1. Requires the franchisee to
follow the rules of
operation.
2. Franchising is less
entrepreneurial than the
stand-alone business.
3. The entrepreneur loose the
creativity.
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15. KAREN DÍAZ

16. http://www.franchisedirect.com/information/guidetobuyingafranchise/whatisfranchising/29/190/
•BERMUDES Gonzales Guillermo: La franquicia: Elementos relacionados y estrategias [On line] View in:
<http://books.google.com.co/books?id=kc3etZc7xSwC&printsec=frontcover&dq=franquicia&source=bl&ots=yFLlv1BqJe
&sig=kh_ZrD6JnrqumNWbGQBr0Ic4V2k&hl=en&sa=X&ei=gHZYULC0HMT10gGkxYCoDQ&ved=0CCwQ6AEwAA#v=onepage&q
=franquicia&f=false>
•Hoy Frank: Franchising and international prespective [On Line] View in: < http://books.google.com.co/books?id=Tj-X4X-
N_zgC&printsec=frontcover&dq=franchising&source=bl&ots=fvU-RHwm6_&sig=91L9CNuTV-
KJiUZPrSuGbzNJ1ho&hl=en&sa=X&ei=3npYUKzNIoSm8QSZoYCYBw&sqi=2&ved=0CDgQ6AEwAw#v=onepage&q=franchisin
g&f=false>
•LLAN Alon: Global franchising operations management: case in franchise, international, and emerging markets
operations. [On line] View in:
<http://books.google.com.co/books?id=bFSDDIgqnSUC&printsec=frontcover&dq=franchising&source=bl&ots=X4vu2zdyI
2&sig=1XnQnRfnjYkwM0dL0BMwSCM-
Aak&hl=en&sa=X&ei=3npYUKzNIoSm8QSZoYCYBw&sqi=2&ved=0CEcQ6AEwBQ#v=onepage&q=franchising&f=false >
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