2. About us
We provide integrated creative solutions in marketing and advertising, with
quality of service and faster turn-around, to deliver measurable returns on
investment.
3. Our awards
Interactive media awards
Category : Best B2B website
Client : Norton Middle East & North Africa
Domain name : winamazingstuff.com
Category : Best interactive website
Client : Abri
Domain name : abriband.com
7. Our work – Norton website
ROI
57 % higher sales achieved
8. Our work – Al Yousuf Motors loyalty portal
ROI
Pioneer loyalty program for
privilege customers &
patrons, 15% increase in
sales activities, month on
month in the last 3 months
13. Our view of the brief
Design and develop Abjar Hotels website to ensure that
• It is easy to navigate, interactive and easy to maintain
• Provides information to our target audience (clients & employees)
• Informative portal
• Design (fresh, user friendly)
• Uses latest technology
• Have easy to use content management system
25. Competition Online situation analysis
(MAF)
Look and Feel
•Navigation simply arranged at top level to the four primary business leading to microsites for
each business with its own look and feel
•There is no clear difference between the home page, microsite landing page and inner page, all
feel the same making you wonder if you did click and go inside?
Content
•Making microsites for each business is a good idea isolating large sections of content that are
related however there is no option to navigate back to the home page or one of the other
business areas.
•Internally content seems sparse however it is not so. It is confusing as there is no basic
navigation to move across sections or within sections. One leads to another and from there you
may click on something and read more but there is no clear navigation to go back or directly
read other information within that section.
•There is too much level of hierarchy before we get to a look and feel that feels and operates like
it is for a complete section. E.g. Home Page for holding => Majid Al Futtam Properties (click on
one of the image boxes, not very obvious what to do)=> landing page for Shopping malls =>
Then you find that you are actually on the Micro site for properties that looks different from the
earlier page we went into and all information is available
•Social media completely missed
Usability
•Original domain is not working [majidalfuttaimproperties.com]
•Quite confusing
27. Online situation analysis
(Mohd bin Haider Holding Company)
Look and Feel
•Traditional design style, not very exciting
•Slightly crowded with the effort to present extensive information within the home page
Content
•Content is either incomplete or unavailable in important areas like tender and media
•Repeated Menu Navigation leading to the same page => Multiple short content pieces are
arranged in the same page and linked via menu items. This leads to ambuity.
•Content is sparse for each individual section.
•No emphasis on fresh content and increasing user interaction or visitor interest
•Social media completely neglected
•Stock photos represent a different people; the website contains photos that makes it seem that
the organization is American and not Middle Eastern
•Upcoming projects have no explanation, just a mock up image. No info is presented about what
the project is about? where is it located? Etc.
Usability
•Slideshow repeated in all pages thus increasing load time
•Easy navigation but too many menu items that lead to different areas within same section. It
would have been better to eliminated the sub-menu items as they are all present in the same
page for a menu.
28. Abjar hotels channel planning
TV /
Print / PR/
OOH /
Abjarhotels.ae
Employees
intranet
Content
marketing
SEO / SEM
Employees
forum
Emailers/
web banners
ENGAGING
REACH
29. Abjar digital strategy
Objective
by increasing
desired response
Move Abjar website up
on the awareness scale
mindshare
Online audience
interaction / web visits
Target wider markets
SEO / SEM / Social
media
Increase in web traffic
Information on product
/services & offers
Content updates
Inquires/ sales
30. Retention strategy
The below strategy is recommended once the Abjar hotels website is launched &
to make sure our audience (external & internal) visits the page regularly & the drop
out rate is minimum .
Month 1-2
Feedback
Email marketing
campaign to
understand
perception of our
existing / new
customers about
the new Abjar
hotels website
Address any issues
immediately
Month 3-4
Month 5-6
Interaction
Please visit us
online or on our
social media portals
and do a product
review
Loyalty program
As a loyal Abjar
hotel’s customer we
would like to
reward you
(discounts / offers /
freebees etc)
Address any issues
immediately
*make new
members join the
Abjar hotels loyalty
program
Month 7-8
Cross sell / up-sell
Encourage cross /
up-sell
31. Content strategy
Content fulfils many roles throughout the three phases of the digital
strategy.
Content will be responsible for the make or break of the Abjar Hotels brand,
online.
Content needs to fit the KUDOS structure to be relevant to consumers
•
Knowledge (informs me)
•
Useful (employees, careers, achievements)
•
Desirable (I am satisfied)
•
Open (always honest)
•
Shareable (easy to share / download)
32. Awareness strategy
Objectives of Strategy:
Make our audience :
•
Understand what we stand for
•
Showcase product and services
•
Product and services can be accessed 24/7
•
Target a wider market
33. Awareness strategy
Earned Media
Social media
Establish Facebook & Twitter strategies build on existing communities
employ regional bloggers to experience Abjar products/services and write about it
seed internal employee intranet forums with news / video / images / promotions
,communicate constantly…always.
Paid media
Deploy rich media banners …high impact / higher click through SEM
Owned Media
Website
Intranet
Database (existing and new prospects)
Email marketing
35. Awareness through search SEM
Google SEM , recommended approx 1.5 million impressions
recommended key words :Abjar hotels , Abjar resorts , Abjar clubs
36. Awareness through email marketing
Email marketing campaign targeting employees, existing clients and new prospects
Business to Business , total no of email shots : 30,000
Subscribers of the below magazines will be targeted
37. Awareness through social media
The following social media mediums are recommended to increase web traffic
38. Our thinking – information architecture (B2B)
Abjar hotels website will be in dual language (Eng/Arabic)
39. Our thinking – information architecture (B2E)
Abjar hotels intranet will only be in English language
62. Advanced technologies
Human resource management software solution
Solution orange HRM (www.orangehrm.com)
Orange HRM offers the following :
• Administration Module
• Personal information management
• Leave module
• Time module
• ESS module
• Recruitment / application tracking module
• Performance module
Orange HRM comes in multiple flavors of which there is an open source community
version & all the above features are satisfied within the open source.
Demo : http://opensource.demo.orangehrm.com
63. Execution strategy
Our methodology follows a phased yet interactive approach as explained below
Discovery &
feature meetings
Information
architecture
Development
Q&A / Testing
Development
Review
This fits into the standard model of
Discovery
Creative design
Training
64. Advanced technologies
Content management system
Abjar hotels website will run on the latest version of wordpress as a content
management solution.
This CMS supports complete responsiveness for both the front end and back end
template
The CMS also supports complete SEO friendly URL’s and content organization for
SEO readiness
The Abjar hotels website would be compatible with current standards XTML , HTML5
& CSS3
65. Advanced technologies
Google API integration
Maps / location of different Abjar properties, analytics, reporting, SEO/SEM
friendly, keywords checking, web metrics
68. Advanced technologies
Maintenance - 1 year contract
• Periodic security check
• Uptime and utilization
• Email account creation
• Regular backups
• Content population to beta server
69. ROI on your website
The goal of any web presence is to improve the business as a whole and
complement its offline marketing and sales efforts.
In other words, help achieve maximum profitability.
In order to do this, the online strategy must drive targeted traffic to the website,
persuade users to take the desired actions, and use web metrics to analyze and
measure user behavior.
70. Benefits of web metrics
Visitor segmentation & clustering – This method can be used to identify who is
• Browsing
• Staying the longest
• Coming back most often
• Visiting particular sections of the website
• Viewing certain content
• Filling out inquiry forms
Cross Sell / up- Sell of products and features
Fall-out Analysis
Optimizing internal search
Search engine optimization (SEO)
Optimizing homepage & Landing Pages
Online Marketing Performance Management
72. Next step
• Approve strategy
• Define scope of work
• Identify budget & delivery timeline
• Commit team to deliver
*Launch of the website, social media strategy needs to be reflected throughout
all communication channels, let us know how can we help you with this.
