Why bother advertising
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The document argues that alcohol advertising should be banned sooner rather than later for several reasons: 1) It negatively impacts young people by causing them to start drinking earlier and drink more if they already drink. 2) Current restrictions on alcohol advertising in Finland are not effective enough. 3) Public opinion polls show that a majority of EU citizens support further restrictions on alcohol advertising targeting young people.
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Why bother advertising
- 1. Why we should ban alcohol advertising the sooner the better! Anki Pulliainen, Boozerebellion
- 3. The effects…
- 5. Current law…
- 6. It´s not allowed to depict minors in alcohol ads in Finland
- 7. Banned if…an abundant consumption of alcohol is described there in positive terms
- 8. Banned if…it gives an idea that alcohol increases the functional capacity or makes one socially or sexually more successful
- 9. On the right a Swedish wine ad with warning: ” Alcohol can cause cerebral hemorrhage and cancer.”
- 11. We have made commitments…
Notas do Editor
- The Gancia wine add (for example on the side of the tram earlier in this PP document) advertises a site www.kaikkijuhlista.fi- means www.allaboutparty.fi From this site you can find for example a competetion organised by Gancia vine. You can send your own photo to this competetion with the topic ”picnic”. These are examples from the pictures people have send. The law says; Adversing is prohibited if: 1) it is aimed at minors or other persons to whom according to section 16 no alcoholic beverages may be sold, or if such persons are depicted in it; Booze Rebellion contacted Valvira of these ads. Valvira did not see this as in these pictures, but is looking at other things ont this site.
- These pictures are from this campaign´s ”The Years Metso” (a Finnihs bird) competion, where people could compite of the best picture. http://www.radiorock.fi/kilpailut/olvi/lista.asp?sivu=1 These pictures are controversal from the point of view of the law since it’a forbidden than ” an abundant consumption of alcohol is described there in positive and if ads are contrary to good manners. “
- Alkoholimainontaa voidaan rajoittaa tuotetietomainontaan, joka poistaisi markkinoinnista eniten nuoriin vetoavat elementit. Eu sallii tämän: Mainontaa on jo tehokkaasti rajoitettu Ranskassa ja Ruotsissa .
- 15136/09