2. THE COMBINATION
OF SOCIAL MEDIA
AND MARKETING

3. MARKETING
1. Definition
There are many
definitions of marketing

4. MARKETING
1. Definition
Based on customer orientation and the
satisfaction of customer needs

5. MARKETING
1. Definition
“Marketing is the social process by which
individuals and organizations obtain what they
need and want through creating and
exchanging value with others.”
Kotler and Armstrong

6. MARKETING
1. Definition
Based upon a basic marketing exchange
process, and recognizes the importance of
value to the customer

7. MARKETING
1. Definition
“Marketing is the process by which companies
create value for customers and build strong
customer relationships in order to capture
value from customers in return.”
Kotler and Amrstrong

8. MARKETING
1. Definition
Focused on value creation and delivery, and
the longer-term retained customer

9. MARKETING
1. Definition
“Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large.”
American Marketing Association

11. MARKETING
2. Marketing, Selling and Advertising
Selling and advertising are only
the tips of the marketing iceberg

12. MARKETING
2. Marketing, Selling and Advertising
Marketing Selling
Start long before a Occur only after a
company has a product product is produced
Convert “customer’s Convert “product” into
needs” into “product” cash
Consumer determines Cost determines the
the Price, Price Price.
determines the costs.

13. MARKETING
2. Marketing, Selling and Advertising
Marketing Selling
“Customer satisfaction” “Sales” is the primary
is the primary motive. motive (View the
(Customer is the very customer as the very last
purpose of the business) link of the business)
Marketing is more “pull” Selling involves “push”
than “push” strategy
Marketing has a wider Selling is only a part of
meaning and includes marketing.
many activities

14. MARKETING
2. Marketing, Selling and Advertising
Marketing Advertising
Marketing is a “whole Advertising is a component
process” with a broader of the marketing process,
range of activities for a involving various strategies:
product or service: placing ads, deciding what
Research, Advertising, media to use, what time,
Sales, Public relations, frequency, etc.
Customer service and
satisfaction

15. MARKETING
3. Traditional marketing and modern marketing
Traditional Marketing Modern Marketing
In traditional marketing, Its main motive is
more importance is given customer satisfaction
to selling products.

16. MARKETING
3. Traditional marketing and modern marketing

17. MARKETING
3. Traditional marketing and modern marketing

18. MARKETING
4. Marketing in the new digital age
The fact is that today’s
economy requires a mixture
of Old Economy and New
Economy thinking and
action.

19. MARKETING
4. Marketing in the new digital age

20. SOCIAL MEDIA
1. Introduction
Medium (or media in plurial) is an instrument of
communication, like newspapers or television.
“Social” is a word that describes activities which
involve being with other people, especially activities
for pleasure.

21. SOCIAL MEDIA
1. Introduction
Social media would be a social instrument of
communication.

22. SOCIAL MEDIA
2. Some typical social media
The world’s largest
social network

23. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
Sharing
photographs

24. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
Sharing funny
links on the web

25. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
Playing
social games

26. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
Chat interactively
with friends

27. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
Supporting
groups and
fan pages

28. SOCIAL MEDIA
2. Some typical social media
2. Some typical social media
A vehicle for
social media
marketing

29. SOCIAL MEDIA
2. Some typical social media

30. SOCIAL MEDIA
2. Some typical social media
Twitter is an online social networking service
that enables its users to send and read text-
based posts of up to 140 characters, known as
"tweets".
It has been described as "the SMS of the
Internet."

31. SOCIAL MEDIA
2. Some typical social media
A blog is a personal online
journal that is frequently
updated and intended for
general public consumption.

32. SOCIAL MEDIA
2. Some typical social media
There is a series of
entries that are
posted to a single
page in reverse-
chronological order.

33. SOCIAL MEDIA
2. Some typical social media
Blogs generally
represent the
personality of the
author. The author
of a blog is often
referred to as a
blogger.

34. SOCIAL MEDIA
2. Some typical social media
The world’s largest video
sharing website that lets
anyone upload short videos
for private or public viewing.

35. SOCIAL MEDIA
2. Some typical social media
Various kinds of videos Video sharing network

36. SOCIAL MEDIA
2. Some typical social media
LinkedIn is the world’s largest
professional network with over
120 million members and
growing rapidly.

37. SOCIAL MEDIA
2. Some typical social media
LinkedIn connects you
to your trusted contacts

38. SOCIAL MEDIA
2. Some typical social media
Exchange
knowledge, ideas, an
d opportunities with
a broader network of
professionals.

39. SOCIAL MEDIA
3. Some interesting figures and fact

41. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Why?
Popularity of Social Media

43. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Why?
Spread-out information ability

45. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Why?
Cost efficiency

47. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Why?
Quick results
Flexibility
Time saving

48. COMBINATION OF SOCIAL
MEDIA AND MARKETING
What?
The popularity of internet and entity
information
When?
Throughout the marketing process

49. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Where?
On Facebook, Twitter, Youtube, Blog and LinkedIn
and many other business-related webpages

50. COMBINATION OF SOCIAL
MEDIA AND MARKETING
Who?
Target customers which depends on each promotion
channel

53. COMBINATION OF SOCIAL
MEDIA AND MARKETING
How?
• Facebook, Twitter and Blog: keep in touch with
bloggers, monitor your company/brands, announce
specials, deals, sales, live update on events or
conferences, promote articles and interesting
news.
• Youtube: upload a video about your brand on
Youtube and check the customer’s reaction
throught comments.
• LinkedIn: basically no difference from Facebook or
Twitter, however, it is more prefessional and
business-focusing

54. COMBINATION OF SOCIAL
MEDIA AND MARKETING
CASE STUDY

55. COMBINATION OF SOCIAL
MEDIA AND MARKETING
GAME RULE

56. 1. Who is the current US
president?

57. Barack Obama

58. 2. Who is Obama’s opponent in
the last US President Election?

59. John Mccain

60. 3. How old was Obama when he
was elected?
A. 46
B. 51
C. 55

61. He was 47 years old when
becoming the US president

62. 4. Is Mr Barack Obama a
coloured man?

63. 5. What is Obama’s the most
prominent
characteristic, compared to other
US presidents?

64. He is the first colored and the
youngest US president until now

65. COMBINATION OF SOCIAL
MEDIA AND MARKETING
How did this guy….

68. THANK YOU FOR
YOUR LISTENING