Commercial Ethnography Euro Ia 2008 Kalbach

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Jim Kalbach

Presentation given by James Kalbach at the Euro IA 2008 conference in Amsterdam on Commercial Ethnography

Design Negócios Tecnologia

Commercial Ethnography Innovating Information Experiences

James Kalbach ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Life is Complex Image from: www.pbase.com/drasko/mindoro_tribes

[object Object],Ethnography is… Observational Qualitative Context Engagement Naturalistic Subject centred Naivety Flexible Evolving Thick Descriptions

[object Object],[object Object],[object Object],Commercial Ethnography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Approach

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Evangelise

[object Object],[object Object],[object Object],[object Object],[object Object],2. Prepare

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Conduct

4. Analysis Environment Industry Organisation Physical Environment Technical Setup Opportunities Pains/Pleasures Known Needs & Ideas Effectiveness/Ineffectiveness Efficiencies/Inefficiencies Workarounds Novel Technologies Artefacts Tools Resources Work Products People & Work Actors Roles Work Activities Observations

[object Object],“ „ “ Workarounds and Hacks – The Leading Edge of Innovation,” interactions (Aug 2008)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data = Text + Observations

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Ideate

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6. Validate

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Experience

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Experience

One thing I find helpful is sometimes when matters cross boundaries, you can have three books open on your desk at the same time and refer to all of them at once. I don’t know whether that would be possible if you were looking online. “ „

Tangible UI Easy to Recognize Shareable Online > Offline “ Whenever we are organizing information, the book is too powerful an idea to do without in some form or other.“ - David Gelernter

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions

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Commercial Ethnography Euro Ia 2008 Kalbach

1. Commercial Ethnography Innovating Information Experiences

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12. 4. Analysis Environment Industry Organisation Physical Environment Technical Setup Opportunities Pains/Pleasures Known Needs & Ideas Effectiveness/Ineffectiveness Efficiencies/Inefficiencies Workarounds Novel Technologies Artefacts Tools Resources Work Products People & Work Actors Roles Work Activities Observations

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19. One thing I find helpful is sometimes when matters cross boundaries, you can have three books open on your desk at the same time and refer to all of them at once. I don’t know whether that would be possible if you were looking online. “ „

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22. We had to out-book the book “ „

23. Tangible UI Easy to Recognize Shareable Online > Offline “ Whenever we are organizing information, the book is too powerful an idea to do without in some form or other.“ - David Gelernter

24.

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Commercial Ethnography Euro Ia 2008 Kalbach

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