1. @lindadescano Follower Report
Key Metrics: @lindadescano | September - 15 - 2012
@lindadescano has 872 Twitter followers and we've classified the ones we could into Consumer,
Total Followers
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
872 anonymous and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @lindadescano 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
28x calculation, is gauged by how well connected @lindadescano 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
lindadescano
and are thus better able to spread your message far and wide.
@ lindadescano | Oct 10 2009
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my Identified Audience
personal page. Love books, travel, wine, theater &
food.
Tweets 3,513
Followers 871
Following 673
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
lindadescano's followers
has 11,148 connections
across all social media
platforms. Therefore,
lindadescano can
potentially indirectly reach
4,927,632 (442 x 11,148)
AVERAGE people.
NETWORK SIZE
Audience Demographics
lindadescano Insights :
-*Statistics based on 85%
@ lindadescano | Oct 10 2009 of lindadescano's
followers, whose sex we
were able to determine.
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my
personal page. Love books, travel, wine, theater &
food. SEX
Insights :
Tweets 3,513 - 41% lindadescano's
audience is between 36 -
Followers 871 45.
- *Statistics based on 22%
Following 673 of lindadescano's
followers, whose age we
were able to determine by
identifying through social
AGE RANGE profile or public records
data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
lindadescano's female
followers tend to be more in
the 36 - 45 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
lindadescano's male
lindadescano followers tend to be more in
the 46 - 55 age range.
@ lindadescano | Oct 10 2009
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my MALE
personal page. Love books, travel, wine, theater & FOLLOWERS BY
food. AGE
Audience Geographic Insights
Insights :
Tweets 3,513 - lindadescano has a
higher percentage of
Followers 871 followers from New York,
New York than the typical
Following 673 Twitter user.
TOP 5 CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- lindadescano has a
higher percentage of
followers from New York
than the typical Twitter
user.
TOP 5
STATES/PROVINCES
Insights :
- lindadescano has a
higher percentage of
lindadescano followers from USA than
the typical Twitter user.
@ lindadescano | Oct 10 2009
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my TOP 5
personal page. Love books, travel, wine, theater & COUNTRIES
food.
Tweets 3,513
Followers 871
Following 673
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, lindadescano's
audience's top three
interests are
Health/Fitness, Literature,
and Business.
lindadescano
@ lindadescano | Oct 10 2009
INTEREST
AFFINITY
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my
personal page. Love books, travel, wine, theater &
food.
Tweets 3,513
Followers 871
Following 673
5

6. Audience Career Insights
Insights :
- lindadescano's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights :
- Compared to the average
audience lindadescano's
lindadescano top three industries are
Software, Law, and
@ lindadescano | Oct 10 2009
Pharmaceuticals.
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my INDUSTRY
personal page. Love books, travel, wine, theater &
food.
Audience Education Insights
Insights :
Tweets 3,513 - lindadescano's followers
attend Ivy League schools
Followers 871 more than the average
Twitter audience.
Following 673
EDUCATION
TYPE
6

7. Audience Social Media Usage
Insights :
- lindadescano's consumer
audience is active on at
least 1,650 social profiles
and/or blogs.
SOCIAL MEDIA
USE
Insights :
- 96% of lindadescano's
followers have LinkedIn
lindadescano profiles.
- lindadescano's has more
@ lindadescano | Oct 10 2009
followers who use Quora
than does the typical
Twitter user.
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my SOCIAL
personal page. Love books, travel, wine, theater & MEMBERSHIPS
food.
Insights :
- 23% of lindadescano's
consumer audience has
been identified as a *Geo
Tweets 3,513 Location.
Followers 871
Following 673
ONLINE
ACTIVITIES
7

8. Audience Cross Over
@lindadescano and
@lindadescano-friends
share 208 followers.
AUDIENCE
CROSS OVER
lindadescano
@ lindadescano | Oct 10 2009
South Philly gal living in Jersey City; run Women
& Co., which is part of Citibank but this is my
personal page. Love books, travel, wine, theater &
food.
Tweets 3,513
Followers 871
Following 673
8