5. Trends and Forecasts US Interactive Marketing Forecast Interactive marketing in the US will hit nearly $55 billion by 2014 Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014 The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014
6. Trends and Forecasts Top Priorities for Senior Marketers in 2010 Social is a top priority for 45 % of senior marketers Blogger outreach is considered “important” by 44% Half of respondents consider search optimization “important” and 27% believe it is a top priority
Shows the potential for digital/online business in the coming years; also shows the transition in spending from traditional advertising to interactive (online) advertising