Short and to the point, an over simplified, easily digestible version of what Twitter is and how it can work. Blog post has more information - http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html

1. Twitter is like a
hammer.

2. Twitter is like a
hammer.
One tool, two very
different uses.
KSLeBlanc for Aleuromedia LLC http://www.aleuromedia.com @KSL @TMahady

3. When you think of a hammer you probably
think, like most people, that it's for driving
nails.
But a hammer has another job.
The claw end of the hammer does
significant work and shouldn't be
overlooked.
It can extract a nail driven deeply, with
ease, exerting great leverage to pull it out
of a tight binding.
KSLeBlanc for Aleuromedia LLC http://www.aleuromedia.com @KSL @TMahady

4. Twitter is a tool much like that.
Twitter is one way to drive your brand or
push information.
Every tweet, every link shared, every Re-
Tweet, reflects and further defines your
brand.
But Twitter can be used to extract hyper-
relevant pieces of information too.
Information that might otherwise not have
had the leverage, in the great online
content world, to bubble up to a level of
visibility that could be helpful.
Without Twitter it would be very difficult
to extract these pieces of information.
KSLeBlanc for Aleuromedia LLC http://www.aleuromedia.com @KSL @TMahady