Social Networking CONFR NH May 8, 2009

C
Technology
m
Not Your Grandfatherʼs Media
u
Networking
NPO
i
Solutions
Aleuro o ye
c t
w
i
o
a r
l k
Business
n
g
Aleuromedia, LLC
www.aleuronpo.com

Who We Are

Kelley-Sue LeBlanc founded Aleuromedia, LLC in Tara Mahadyʼs nonprofit experience spans twenty
2007. Since then she has been educating years with a variety of non-profits in NH and beyond.
businesses and non-profits about how to reach their Most recently she was the Senior Director of
strategic goals through the use of visual Marketing and Development at NH Public Radio.
communications, social networking, and selective
web 2.0 practices and technologies.
Tara is a Partner with Aleuromedia. She helps guide
organizations in creating integrated offline and online
Kelley-Sue has experience in a number of industries, development and marketing plans through the use of
including software development, sales management traditional and innovative strategies and
and multimedia. Sheʼs worked at the crossroads of technologies.
philanthropy and technology for the past twenty
years.

Email: kelley@aleurosolutions.com Email: tara@aleurosolutions.com
LinkedIn: www.linkedin.com/in/ksleblanc LinkedIn: www.linkedin.com/in/tmahady
Twitter: @KSL Twitter: @TMahady
Mobile: 603.233.5078 Mobile: 603.568.1612

Networking

Photo courtesy of Creative
Commons - by jorr81

Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

Networking
It’s about people;

humanizing your organization;

building relationships amongst your organization
and the individuals who support it;

the people in your organization relating to each
other;

...and to their personal and professional networks.


Networking
People

Human beings

Alexander Pope said “to err is human, to forgive
divine.”

He also said “Trust not yourself, but your defects
to know. Make use of every friend and every
foe.”


Social Networking


What does it mean to
be a NPO?


What does it mean to
be a NPO?
501c3 organization, or a 501c4, or a ...

an organization that supports a community
mission;

an organization that resolves issues within a
community;

there are as many different organization’s as there
are communities, issues, people.


How does a non-profit survive?
What is your “air”?


How does a non-profit survive?
What is your “air”?
The people that support the mission
Volunteers
Staff
Financial contributors
Leaders
The community


So ... a NPO is ...


So ... a NPO is ...

a collection of people with a common
interest or goal, who have a set of common
or shared values or mission.


What’s a Social
Network?


What’s a Social
Network?
Is it the
Internet?


What’s a Social
Network?
Is it the
Internet?
MyFaceTube?


What’s a Social
Network?
Is it the
Internet?
MyFaceTube?

No.


What’s a Social
Network?
Is it the
Internet?
MyFaceTube?

No.
A Social Network is a collection of
people with a common interest or
goal, who have common or shared
values or mission.

Web 2.0 Tools
for
Professionals

Twitter


Twitter

http://www.brentbaileyforge.com/tools/hammers/Claw%20Hammer.jpg


Claw: Pulling information


Tools


Plaxo


Xing


Facebook


Google Profile


Create a Plan


Create a Plan
You have to start with a plan.

Be selective and choose tools you will use regularly.

Create rules for how and when you’ll make updates.


Create a Plan
You have to start with a plan.

Be selective and choose tools you will use regularly.

Create rules for how and when you’ll make updates.

Set goals for building your network.

Choose businesses, organizations, and individuals with whom you want
to build a relationship.

Invite them to connect with you.

Choose leaders and mentors and ask them for help.

Ask questions, open dialogue.


Maintain and
Measure


Maintain and
Measure
As with anything you choose to do; do it well.

Keep your proﬁles up to date.

Don’t allow them to lag for years and only updating them when
looking for new professional opportunities makes people feel used.


Maintain and
Measure



Discontinue your memberships in networks you are not enjoying or
getting anything from.


Maintain and
Measure




Break connections with individuals who are misusing the tools and who
are not demonstrating good citizenship.


Maintain and
Measure




Break connections with individuals who are misusing the tools and who
are not demonstrating good citizenship.

Google yourself - make sure the professional and personal images of you
are correct and represent you well.


Web 2.0 Tools
for
Organizations

Wiggio


Flock


Social Actions


Causes


Yammer


JitterGram


mGive


Blogishness
Follow on
Twitter: Become a fan
Aleuro on Facebook:
http://www.aleuromedia.com/blog/
AleuroSolutions

Kelley-Sue LeBlanc, Founder
Follow on Twitter: KSL
Join my linked in network:
http://www.linkedin.com/in/KSL

Tara Mahady, Partner
Follow on Twitter: TMahady
Join my linked in network:
http://www.linkedin.com/in/tmahady

References
Slide Twenty-Two: Google Profile, www.google.com/profiles
Slide Six {GoodSearch www.goodsearch.com, Facebook,
www.facebook.com, Flock, www.flock.com, Creative
Commons, www.creativecommons.org, Facebook Causes,
Slide Twenty-Six: Wiggio, www.wiggio.com
apps.facebook.com/causes, Twitter, www.twitter.com

Slide Twenty-Seven: Flock, www.flock.com
Slide Twelve & Fourteen & Fifteen: Twitter, www.Twitter.com

Slide Twenty-Eight: Twitter, www.twitter.com
Slide Sixteen: Allentown rescue Mission:
www.allentownrescuemission.org

Slide Twenty-Nine: Social Actions, www.socialactions.com
Slide Seventeen: Creative Commons,
www.creativecommons.com
Slide Thirty: Facebook, www.facebook.com

Slide Eighteen: LinkedIn www.linkedin.com
Slide Thirty-One: Causes, app.facebook.com/causes

Slide Nineteen: Plaxo www.plaxo.com
Slide Thirty-Two: Yammer, www.yammer.com

Slide Twenty: Xing www.xing.com
Slide Thirty-Three: Jittergram, www.jittergram.com

Slide Twenty-One: Facebook, www.facebook.com
Slidde Thirty-Four: MGive, www.mgive.org

Social Networking CONFR NH May 8, 2009

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