Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.

1. Social Networking
and Non-Profits
March 31, 2009 Presentation for NH Center for Nonprofits
KSLeBlanc & Tara Mahady www.aleuronpo.com Follow on Twitter: @Aleuro

2. Why?

3. Donor Loyalty Q3 2008
Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics

4. 5 Year Revenue & Donor Trends
http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf

5. How Many Stop Giving?
http://newsroom.bankofamerica.com/index.php?s=23&item=105
Bank of America 2008 Study of High Net Worth Philanthropy

6. Why Do People Stop Giving?
http://newsroom.bankofamerica.com/index.php?s=23&item=105
Bank of America 2008 Study of High Net Worth Philanthropy

7. People are Talking...
http://mashable.com/2009/03/26/social-media-nonprofit-study/

8. Social Media Dialogue
http://mashable.com/2009/03/26/social-media-nonprofit-study/

9. The Loyalty Equation - A Lesson Learned
from Public Radio
Photo courtesy of Orin Zebest, flickr creative commons Photo courtesy of Chris Robinson, flickr creative commons

10. Statistics

11. How Many People Are Online?
World Internet Usage
Internet Users Internet Users Penetration Users Growth
Region
Dec. 31, 2000 Dec. 31, 2008 (% Population) 2000 - 2008
Europe 105,096,093 390,141,073 48.5% 271.2%
North America 108,096,800 246,822,936 73.1% 128.3%
World Total 360,985,492 1,574,313,184 23.5% 336.1%
www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group

12. http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/~/media/Infographics/Trend%20Data/January
%202009%20updates/Demographics%20of%20Internet%20Users%201%206%2009.jpg

13. http://www.gallup.com/poll/113638/Nearly-Half-Americans-Frequent-Internet-Users.aspx

14. http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-2009

15. Social Media Growth - Feb. 08 - Feb. 09
Total Unique US
Feb. 2008 Feb. 2009 Y/Y % Change
Visitors
Total US Internet
185,017 192,187 4%
Audience
MySpace Sites 67,957 70,303 3%
Facebook.com 32,436 57,375 77%
LinkedIn.com 3,316 6,948 110%
Digg.com 5,546 6,917 25%
Twitter.com 340 4,033 1085%
Comscore http://www.comscore.com/

16. http://www.insidefacebook.com

17. http://www.allfacebook.com/facebook-application-statistics/

18. http://www.allfacebook.com/facebook-application-statistics/

19. http://www.facebook.com

20. http://www.facebook.com

21. Meet your constituents where they are.
“From a business stance, offering
different ways for potential audiences to
connect with you is a smart move...
A business always has a public and
they’re already on social networks–are
you?”
Meagan Fish, Pannos-Winzeler Marketing
http://www.pannoswinzeler.com/blog/?p=303

22. Photo courtesy of Dru Bloomfield, flickr creative commons

23. The NPO Integrated Marketing &
Development Toolkit

24. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face

25. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic

26. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing

27. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation

28. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static

29. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static
• Offline marketing publications

30. The NPO Integrated Marketing &
Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static
• Offline marketing publications
• Events

31. Benefits of An Online Community

32. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.

33. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.

34. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.
• Allows constituents to connect with you & your organization
regularly.

35. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.
• Allows constituents to connect with you & your organization
regularly.
• Creates dialogue & allows a way for you to address questions,
concerns, and ideas directly.

36. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.
• Allows constituents to connect with you & your organization
regularly.
• Creates dialogue & allows a way for you to address questions,
concerns, and ideas directly.
• Another way for you to interact with your constituents regularly
without always ‘asking’ them for something.

37. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.
• Allows constituents to connect with you & your organization
regularly.
• Creates dialogue & allows a way for you to address questions,
concerns, and ideas directly.
• Another way for you to interact with your constituents regularly
without always ‘asking’ them for something.
• Provides an ongoing ‘listening lab’ for you to understand what is
most important to your constituents.

38. Benefits of An Online Community
• Reinforces all other fundraising and marketing tactics.
• Builds your brand.
• Allows constituents to connect with you & your organization
regularly.
• Creates dialogue & allows a way for you to address questions,
concerns, and ideas directly.
• Another way for you to interact with your constituents regularly
without always ‘asking’ them for something.
• Provides an ongoing ‘listening lab’ for you to understand what is
most important to your constituents.
• Eventually allows another fundraising and advocacy channel.

39. What?

40. Understanding

41. What does it mean to
be a NPO?

42. What does it mean to
be a NPO?
• 501c3 organization, or a 501c4, or a ...
• an organization that supports a community mission
• an organization that resolves issues within a
community
• there are as many different npo’s as there are
communities, issues, people

43. How does a non-profit survive?
What is your “air”?

44. How does a non-profit survive?
What is your “air”?
• the people that support it
• volunteers
• staff
• financial contributors
• leaders
• the community

45. So ... a NPO is ...

46. So ... a NPO is ...
• a collection of people with a common
interest or goal, who have a set of
common or shared values or mission.

47. What’s a Social
Network?

48. What’s a Social
Network?
Is it the Internet?

49. What’s a Social
Network?
Is it the Internet?
MyFaceTube?

50. What’s a Social
Network?
Is it the Internet?
MyFaceTube?
No.

51. What’s a Social
Network?
Is it the Internet?
MyFaceTube?
No.
A Social Network is a collection of
people with a common interest or
goal, who have common or shared
values or mission.

52. Language

53. Terms

54. Terms
Forum

55. Terms
Forum
• A public meeting or assembly for open discussion

56. Terms
Forum
• A public meeting or assembly for open discussion
Blog

57. Terms
Forum
• A public meeting or assembly for open discussion
Blog
• A frequent, chronological publication of personal
thoughts and Web links.

58. Terms
Forum
• A public meeting or assembly for open discussion
Blog
• A frequent, chronological publication of personal
thoughts and Web links.
Micro-Blog or Tweets

59. Terms
Forum
• A public meeting or assembly for open discussion
Blog
• A frequent, chronological publication of personal
thoughts and Web links.
Micro-Blog or Tweets
• One or two sentences of personal thoughts, questions
and/or links, usually spawning conversation threads

60. Terms

61. Terms
Social Network

62. Terms
Social Network
The personal or professional set of relationships between individuals. Social
networks represent both a collection of ties between people and the strength of
those ties.

63. Terms
Social Network
The personal or professional set of relationships between individuals. Social
networks represent both a collection of ties between people and the strength of
those ties.
Social Media

64. Terms
Social Network
The personal or professional set of relationships between individuals. Social
networks represent both a collection of ties between people and the strength of
those ties.
Social Media
An umbrella term that defines the various activities that integrate technology,
social interaction, and the construction of words and pictures. This interaction,
and the manner in which information is presented, depends on the varied
perspectives and quot;buildingquot; of shared meaning, as people share their stories,
and understandings.

65. Terms

66. Terms
RSS

67. Terms
RSS
• Is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be
syndicated (subscribed to) in special news reader applications. RSS
allows your news reader program to bring a websites news feed
directly to your computer. (aka Really Simple Syndication)

68. Terms
RSS
• Is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be
syndicated (subscribed to) in special news reader applications. RSS
allows your news reader program to bring a websites news feed
directly to your computer. (aka Really Simple Syndication)
Mobile Marketing

69. Terms
RSS
• Is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be
syndicated (subscribed to) in special news reader applications. RSS
allows your news reader program to bring a websites news feed
directly to your computer. (aka Really Simple Syndication)
Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP

70. Terms
RSS
• Is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be
syndicated (subscribed to) in special news reader applications. RSS
allows your news reader program to bring a websites news feed
directly to your computer. (aka Really Simple Syndication)
Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP
New Media

71. Terms
RSS
• Is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be
syndicated (subscribed to) in special news reader applications. RSS
allows your news reader program to bring a websites news feed
directly to your computer. (aka Really Simple Syndication)
Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP
New Media
• The marriage of mediated communications technologies with digital
computers.

72. Impact

73. What’s Different Now

74. What’s Different Now
• Marketing used to be in one direction
• business to consumer
• we were given their brand and their message to
ingest
• Now it’s bi-directional
• we make decisions about the brand and message
• we decide if they are good or bad or unworthy
• we decide who to listen to

75. What’s Different Now

76. What’s Different Now
• a power shift is occurring
• it is no longer in the few but in the many
• supply and demand have begun to reflect the
consumer want and needs more than ever
• transparency in business is required, no more
curtain to hide behind
• our professional lives and personal lives have
begun to merge into whole life

77. Raising Money
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

78. Raising Money
How did Obama raise so much money?
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

79. Raising Money
How did Obama raise so much money?
“‘There's $200 million of those campaign
contributions, there's no record,’ McCain said.
‘They're not reported.You can report online now ...
$200 million that we don't know where the money
came from. A lot of strange things [are] going on in
this campaign.’”
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

80. Raising Money Cont.
think ... iTunes
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

81. Raising Money Cont.
think ... iTunes
“Obama campaign manager David Plouffe did not
detail the contributions, beyond saying that the
campaign had added 632,000 new donors to its
rolls and that the average donation for the month
was less than $100.”
“‘What's healthy for democracy is people sending
their contributions in $5 and $10 amounts,’ Obama
strategist David Axelrod said. ‘It's campaign finance
reform on the natural. The more we can encourage
people to contribute like that, the better.’”
http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story

82. Power of Many
See this slideshow!
Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing
http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation

83. Listeners?

84. People are Talking...
Remember this?
Text
Text
Text

85. Twitter
https://www.twitterfeed.com/socialactions

86. Twitter
https://www.twitterfeed.com/socialactions

87. Listening
click to be redirected, and listen this podcast
http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3

88. Why do constituents
become...

89. Why do constituents
become...
... donors?

90. Why do constituents
become...
... donors?
...volunteers?

91. Why do constituents
become...
... donors?
...volunteers?
...leaders?

92. Why do constituents
become...
... donors?
...volunteers?
...leaders?
because they were asked.

93. Listening II
click to be redirected, and listen this podcast
http://www.npr.org/templates/story/story.php?storyId=96890409

94. What are they all
listening for
...and evidence that you
listened to them...they need to
know they were heard.

95. What are they all
listening for
A call to action
...and evidence that you
listened to them...they need to
know they were heard.

96. Tools

97. Tools
... to name a few

98. Tools
• SlideShare
• Yammers
• YouTube
• Twitter
• Creative
Commons
... to name a few

99. Tools
• SlideShare • Google
• Yammers • Causes
• YouTube • Facebook
• Twitter • TechSoup
• Creative • NetSquared
Commons
... to name a few

100. Tools
• SlideShare • Flickr
• Google
• Yammers • AboutUS
• Causes
• YouTube • WordPress
• Facebook
• Twitter • Network for
• TechSoup Good
• Creative • NetSquared • GoodSearch
Commons
... to name a few

101. Web 2.0 Tools for
Professionals

102. LinkedIn
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

103. Plaxo
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

104. Xing
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

105. Facebook
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

106. Google Profile
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

107. Create a Plan
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

108. Create a Plan
• You have to start with a plan
• Be selective and choose tools you will use regularly
• Create rules for how and when you’ll make updates
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

109. Create a Plan
• You have to start with a plan
• Be selective and choose tools you will use regularly
• Create rules for how and when you’ll make updates
• Set goals for building your network
• Choose businesses, organizations, and individuals with whom you want
to build a relationship
• Invite them to connect with you
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

110. Create a Plan
• You have to start with a plan
• Be selective and choose tools you will use regularly
• Create rules for how and when you’ll make updates
• Set goals for building your network
• Choose businesses, organizations, and individuals with whom you want
to build a relationship
• Invite them to connect with you
• Choose leaders and mentors and ask them for help
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

111. Create a Plan
• You have to start with a plan
• Be selective and choose tools you will use regularly
• Create rules for how and when you’ll make updates
• Set goals for building your network
• Choose businesses, organizations, and individuals with whom you want
to build a relationship
• Invite them to connect with you
• Choose leaders and mentors and ask them for help
• Ask questions, open dialogues
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

112. Code of Conduct
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

113. Code of Conduct
• Be honest - do not inflate your skills or work history
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

114. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

115. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
• Be consistent - do not be one personality in one network and another in a
different network
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

116. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
• Be consistent - do not be one personality in one network and another in a
different network
• Be helpful, answer questions, take time to be a good internet citizen
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

117. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
• Be consistent - do not be one personality in one network and another in a
different network
• Be helpful, answer questions, take time to be a good internet citizen
• Be respectful of your connections time and privacy - do not forward every
thought or make introductions that are not validated
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

118. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
• Be consistent - do not be one personality in one network and another in a
different network
• Be helpful, answer questions, take time to be a good internet citizen
• Be respectful of your connections time and privacy - do not forward every
thought or make introductions that are not validated
• Check your facts - do not publish fallacies
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

119. Code of Conduct
• Be honest - do not inflate your skills or work history
• Be transparent - post all your relevant jobs and experience
• Be consistent - do not be one personality in one network and another in a
different network
• Be helpful, answer questions, take time to be a good internet citizen
• Be respectful of your connections time and privacy - do not forward every
thought or make introductions that are not validated
• Check your facts - do not publish fallacies
• Use proper English
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

120. Maintain and Measure
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

121. Maintain and Measure
• As with anything you choose to do; do it well.
• do keep your profiles up to date
• lagging for years and only updating them when looking for new
professional opportunities makes people feel used
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

122. Maintain and Measure
• As with anything you choose to do; do it well.
• do keep your profiles up to date
• lagging for years and only updating them when looking for new
professional opportunities makes people feel used
• Discontinue your memberships in networks you are not enjoying or getting
anything from
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

123. Maintain and Measure
• As with anything you choose to do; do it well.
• do keep your profiles up to date
• lagging for years and only updating them when looking for new
professional opportunities makes people feel used
• Discontinue your memberships in networks you are not enjoying or getting
anything from
• Break connections with individuals who are misusing the tools and who are
not demonstrating good citizenship
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

124. Maintain and Measure
• As with anything you choose to do; do it well.
• do keep your profiles up to date
• lagging for years and only updating them when looking for new
professional opportunities makes people feel used
• Discontinue your memberships in networks you are not enjoying or getting
anything from
• Break connections with individuals who are misusing the tools and who are
not demonstrating good citizenship
• Google yourself - make sure the professional and personal images of you are
correct and represent you well
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

125. References
• www.linkedin.com
• www.plaxo.com
• www.xing.com
• www.facebook.com
• www.igoogle.com
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

126. Web 2.0 Tools for
Organizations

127. Wiggio
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

128. Flock
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

129. Twitter
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

130. Social Actions
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

131. Facebook
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

132. Causes
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

133. Yammer
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

134. JitterGram
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

135. mGive
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

136. References
• www.wiggio.com
•
• www.causes.com
www.flock.com
•
• www.yammer.com
www.twitter.com
•
• www.jittergram.com
www.socialactions.com
•
• www.mgive.com
www.facebook.com
Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

137. TM Case Study

138. NHPR & Social Media

139. NHPR & Social Media
How to reach out to a more tech & media savvy audience
and group of contributors for Word of Mouth?

140. NHPR & Social Media
How to reach out to a more tech & media savvy audience
and group of contributors for Word of Mouth?
How to use social networking in pledge drives?

141. How to reach out to a more tech & media savvy audience
and group of contributors for Word of Mouth?
http://www.nhpr.org/wordofmouth

142. http://www.nhpr.org/wordofmouth

143. http://twitter.com/wordofmouth

144. http://twitter.com/wordofmouth

145. http://www.http://www.facebook.com/profile.php?id=1023819925&ref=ts
nhpr.org/wordofmouth

146. http://twitter.com/Verginger

147. http://www.nhpr.org/node/19950

148. How to use social networking in pledge drives?
http://www.nhpr.org/node/19950

149. http://www.nhpr.org/node/19950

150. Twitter Feeds
http://www.twitter.com

151. KSL Case Study

152. Awareness
Fraxa.org
http://www.fraxa.org

153. Awareness
Fraxa.org
http://www.fraxa.org
Fragile what?

154. Twitter search stream shows
on-going conversations

155. YouTube search shows
video channel with UGC

156. Fraxa on Facebook

157. Facebook for
Fundraising?

158. Facebook for
Fundraising? Yes but you
need a plan.

159. Conclusion

160. So what is it?

161. So what is it?
• SocialNetworking (SocNet)
is donor cultivation
• It is event planning
• It is messaging and branding
• It is a two way street
• It is collaborative

162. It is NOT

163. It is NOT
• It is not a mailing list
• It is not a place to make demands
• It is not something to be owned or
manipulated
• It is not going to forget, ever
• It cannot be made to listen

164. It Will

165. It Will
• It will provide financial support when
asked, for the right mission at the right time
• It will listen and repeat your messages
• It will work with you and for your cause
• It will forgive
• It will share, converse and relate

166. Kelley-Sue LeBlanc, Founder
Follow on Twitter: KSL
Join my linked in network: http://www.linkedin.com/in/KSL
Tara Mahady, Partner
Follow on Twitter: TMahady
Join my linked in network: http://www.linkedin.com/in/tmahady
AleuroNPO Resources
http://www.aleuronpo.org
http://www.aleuromedia.com/blog/
Follow on Twitter: Aleuro
Become a fan on Facebook: AleuroSolutions

167. Take Away
• http://blog.ecairn.com/2008/11/06/top-150-social-
• http://www.gilbert.org/programs/workshops/seminars/
marketing-blogs/
SNST
• http://www.chrisbrogan.com/
• http://business.rapleaf.com/
• http://sethgodin.typepad.com/
• http://www.convinceandconvert.com/
• http://beth.typepad.com/
• AleuroSolutions Nonprofit Solutions: http://
www.aleuronpo.com
• http://www.thoughtlabs.com/
• Look AleuroSolutions up on Facebook
• http://www.theagitator.net
• Look Kelley up on Twitter: KSL
• http://www.philanthropy.iupui.edu/
• Look Tara up on Twitter: TMahady
• Look Tara up on Twitter: TMahady
• Look Aleuro up on Twitter: Aleuro
• Look Aleuro up on Twitter: Aleuro

168. Referenced In This Presentation
http://www.slideshare.net/Netpop/netpop-connect-
Slide 14
media-shifts-to-social-2009
http://www.blackbaud.com/files/resources/downloads/
Slides 3 & 4
cam/TargetIndexResultsSummaryQ32008.pdf
Comscore http://www.comscore.com/
Slide 15
Bank of America 2008 Study of High Net Worth
Philanthropy http://newsroom.bankofamerica.com/index.php?
Slides 5 & 6
s=23&item=105
Slide 16 http://www.insidefacebook.com
http://mashable.com/2009/03/26/social-media-nonprofit-study/
Slides 7 & 8
http://www.allfacebook.com/facebook-application-
Slide 17 & 18
statistics/
www.internetworldstats.com Copyright 2001-2009,
Slide 11
Miniwatts Marketing group
Slides 19 http://www.facebook.com
http://www.pewinternet.org/Static-Pages/Data-Tools/
Download-Data/~/media/Infographics/Trend%20Data/
Slide 12
January%202009%20updates/Demographics%20of
%20Internet%20Users%201%206%2009.jpg
http://www.pannoswinzeler.com/blog/?p=303
Slide 20
http://www.gallup.com/poll/113638/Nearly-Half-
Slide 13
Americans-Frequent-Internet-Users.aspx

169. Referenced In This Presentation
http://www.chicagotribune.com/news/nationworld/chi- http://www.google.com
Slide 54
Slide 37
campaign_monoct20,0,2448256.story
http://www.wiggio.com
Slide 60
http://www.chicagotribune.com/news/nationworld/chi-
Slide 38
campaign_monoct20,0,2448256.story
http://www.flock.com
Slide 61
http://www.chicagotribune.com/news/nationworld/chi-
Slide 39
campaign_monoct20,0,2448256.story
http://www.twitter.com
Slide 62
https://www.twitterfeed.com/socialactions
Slide 41
http://www.socialactions.com
Slide 63
http://bokardo.com/archives/the-opaque-value-problem/
Slide 42
http://www.facebook.com
Slide 64
http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
Slide 43 http://www.causes.com
Slide 65
http://www.npr.org/templates/story/story.php?storyId=96890409
Slide 45
http://www.linkedin.com
Slide 50
http://www.plaxo.com
Slide 51
http://www.xing.com
Slide 52
http://www.facebook.com
Slide 53

170. Referenced In This Presentation
on Slide 48
www.slideshare.com
www.yammer.com
www.youtube.com
www.twitter.com
www.creativecommons.com
www.google.com
www.causes.com
www.facebook.com
www.techsoup.com
www.netsquared.com
www.flickr.com
www.aboutus.com
www.wordpress.com
www.networkforgood.com
www.goodsearch.com