Target Audience Research for our interview stages for our A2 Media project.

1. Target Audience Research Conclusions - Vox Populi
1. Hobbies
The hobbies were very varied and didn’t really show much of a trend, unlike the ones with
questionnaires. However, this could be because it is a wider audience because we asked the
general public rather than people we knew or who may know each other.
2. Magazines
Most of the people we asked didn’t seem to have much of an interest in magazines or
newspapers, and if they did they was purely to pass the time. This shows that if music is more
important, perhaps people would find news on the television or radio, where there is music
incorporated, or are more likely to find their own news. This correlates to the survey research in
that not many people looked in magazines to find bands or new artists.
3. Genre
As with the questionnaire, the interviews showed a wide range of preferred genres, which shows
that punk-rock or rock is not necessarily an exclusive genre. This connotes an idea of freedom
within the music, because there is no set pattern of music to listen to.
4. Stereotypes of Punk-Rock
The majority of our interviewees described traditional punk-rock as “bad music” or “raw”, which
is typical of the genre because bands weren’t as finely polished or manufactured. However,
when asked to think about modern punk-rock stereotypes, the idea of finely played instruments
and better music.
There was also the element of violence making a reappearance, and the idea of punk being
shocking or outwardly disrespectful in a way that was not seen when punk first arose.
5. CD/Albums
The interviewees commented that mostly, music was important, but that aesthetic features such
as cover and track listings also affected their decisions. Personal recommendation was also
mentioned. This is quite atypical of punk rock that the aesthetics mattered, as many punk rock
bands stereotypically wish to be judged purely on their music, if at all.
6. Favourite Bands
The favourite bands of our interviewees were also very varied, much like with the questionnaire
results. This shows again the representation of music as such a wide concept, and that tastes can
vary greatly.