Amway 2009/2010 True Beauty Catelog

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Beauty Book
Artistry
tRueBEAUTY Fall 2009–Winter 2010

discover the science
of beauty
Premier skin care and cosmetics,
based in science, created to reveal
the individual beauty in you.

essentials makeup 44
contents
Skin Care Routine Guide 7

Time DefianCe® Skin Care 8–19

Supplemental Skin Care 20–21

essentials Skin Care 22–29

Sensitive Skin Care 30–31

acne Skin Care 32

men’s Skin Care 33

foundation 34–39

Powder & Concealer 40

essentials makeup 42–45

Custom Colour Collection 46–47

Cheek & eye Colour 48–51 new!
Brushes 49 total mascara
Lip Colour 52–53
51
Ordering information 54
A stroke of genius
Cover: Create this look with unspoiled eye colour from the essentials colour
quad – light, Black Total Mascara, Deep Brown Brow Define, Sun Kissed Cheek
Colour, and Flatter Lip Colour.
for perfect lashes.
On opposite page: Create this look with spun silk and caprice eye colours from
the essentials colour quad – medium, Steel and Black Tie Eye Colours,
essentials mascara, Deep Brown Brow Define, Pink Passion Cheek Colour,
Daring Lip Colour, and essentials lip shine in unrivaled.

time defiance
lifting eye crème
14
See younger-looking
eyes guaranteed!
180-DAY MONEY-BACK Satisfaction Guarantee 3

THEBRAND

TRUE SCIENCE. TRUE BEAUTY.
A global leader in prestige beauty, the ARTISTRY® brand is committed to
offering advanced solutions for your skin’s healthy appearance and dedicated to
meeting the individual beauty needs of every woman. We invite you to explore
and experience the exceptional benefits of ARTISTRY skin care and cosmetics.

4 Orders: Amway Global Independent Business Owner | ArtistryBeauty.com | 800-253-6500

welcome to the
artistry brand

For over 10 years the Artistry brand has been among the
world’s top-five, largest-selling, prestige brands of facial skin
care and colour cosmetics.*

• Worldwide market
Sold in over 80 countries and territories worldwide.

• 2007 sales
Over 35 years experience and over $1.2 billion in global sales annually.

• Innovation
Holds over 200 patents and patents-pending in the skin care field.

• Satisfaction guaranteed
180-day money-back satisfaction guarantee. If you do not positively love
your ArtIStry® products, we’ll refund your money.

• Prestige
the only direct-selling skin care and cosmetics brand among the world’s
top five prestige beauty brands.

• Clinically proven
All ArtIStry products are clinically tested and guaranteed to perform.

• Distinguished by quality
ArtIStry skin care products exceed quality standards and contain
only the best ingredients.
*Based on a Euromonitor study of global 1998–2007 retail sales. Others in this distinguished group include Clinique®, Estée Lauder®, Lancôme®,
and Shiseido®.


ARTISTRYSKIN CARE

6

SKIN CARE

artistry skin care routine guide
With personalized products for every skin type, ArtIStry® offers a variety of formulas to meet your individual skin
care needs, including exclusive anti-aging products that fight the visible signs of aging.

Determine Your Skin Type Normal-to-Dry Skin Combination-to-Oily Skin

Use this chart to determine Skin appears taut, dry, and is prone to Skin may have an oily sheen, especially in
which products to use, based flaking. Pores are small and blemishes t-zone. Breakouts are common and pores
on your skin type. are rare. are enlarged.

1 Cleanse • essentials hydrating cleanser (6-week supply) • essentials balancing cleanser (6-week supply)
Select one for use a.m. and p.m.
• TIME DEfIANCE® Cleansing Treatment (6-week supply) • TIME DEfIANCE Cleansing Treatment (6-week supply)

2 Tone • essentials hydrating toner (6-week supply) • essentials balancing toner (6-week supply)
Select one for use a.m. and p.m.
• TIME DEfIANCE Conditioning Toner (6-week supply) • TIME DEfIANCE Conditioning Toner (6-week supply)

3 Repair • TIME DEfIANCE Intensive Repair Serum (14-night supply) • TIME DEfIANCE Intensive Repair Serum (14-night supply)
14-night treatment. Use quarterly in p.m. Boosts skin’s natural ability to repair past damage Boosts skin’s natural ability to repair past damage

Use these products in any order Use these products in any order
• essentials anti-blemish treatment (12-week supply) • essentials anti-blemish treatment (12-week supply)
Acne control Acne control
• essentials moisture plus (12-week supply) • essentials replenishing eye creme (10-week supply)
Immediate moisture boost Under-eye puffiness and dark circles
• essentials replenishing eye creme (10-week supply) • essentials soothing creme (use as needed)
Under-eye puffiness and dark circles Calms and soothes sensitive skin
• essentials soothing creme (use as needed) • TIME DEfIANCE Derma Erase (4-week supply)
Calms and soothes sensitive skin Non-invasive expression line treatment
• TIME DEfIANCE Derma Erase (4-week supply) • TIME DEfIANCE Illuminating Essence (6-week supply)
4 Treat Non-invasive expression line treatment For uneven skin tone and discolouration
Select based on needs for a.m. and p.m. • TIME DEfIANCE Illuminating Essence (6-week supply) • TIME DEfIANCE Lifting Eye Crème (6-week supply)
For uneven skin tone and discolouration Reduces the appearance of lines around eyes
• TIME DEfIANCE Lifting Eye Crème (6-week supply) • TIME DEfIANCE Skin Refinishing Lotion or
Reduces the appearance of lines around eyes essentials alpha hydroxy serum plus (6-week supply)
(select one) Softer, smoother, firmer skin
• TIME DEfIANCE Skin Refinishing Lotion or
essentials alpha hydroxy serum plus (6-week supply) • TIME DEfIANCE Vitamin C + Wild Yam Treatment
(select one) Softer, smoother, firmer skin (4-week supply) Intensive wrinkle treatment
• TIME DEfIANCE Vitamin C + Wild Yam Treatment Use this treatment product last before moisturizer
(4-week supply) Intensive wrinkle treatment
• TIME DEfIANCE 3D Lifting Serum (5-week supply)
Use this treatment product last before moisturizer Instantly firmer, tighter, more lifted-looking skin
• TIME DEfIANCE 3D Lifting Serum (5-week supply)
Instantly firmer, tighter, more lifted-looking skin

• essentials balancing lotion SPF 15 (12-week supply)
• essentials hydrating lotion SPF 15 (12-week supply)
5 Moisturize – Daytime Moisturizer with antioxidants and SPF 15
Moisturizer with antioxidants and SPF 15
Select one for use in a.m. • TIME DEfIANCE Day Protect Lotion SPF 15
• TIME DEfIANCE Day Protect Crème SPF 15 (14-week supply)
(14-week supply) Intensive, age-defying moisturizer
Intensive, age-defying moisturizer with antioxidants and SPF 15
with antioxidants and SPF 15

• essentials hydrating lotion SPF 15 (12-week supply) • essentials balancing lotion SPF 15 (12-week supply)
Moisturize – Nighttime Moisturizer with antioxidants and SPF 15 Moisturizer with antioxidants and SPF 15
Select one for use in p.m. • TIME DEfIANCE Night Recovery Crème (14-week supply) • TIME DEfIANCE Night Recovery Lotion (14-week supply)
Intensive, age-defying moisturizer with antioxidants Intensive, age-defying moisturizer with antioxidants

Special skin care needs?
turn to page 30 for sensitive skin care products, page 32 for acne treatment products, and page 33 for men’s skin care products.

For personalized product recommendations, visit ArtistryBeauty.com for your Skin Care Assessment.


TIME DEfIANCE
Anti-Aging Skin Care


TImE DEfIANCE SKIN CARE

Backed by advanced science, pharmaceutical-grade ingredients,
and clinically tested performance, time Defiance products
offer the ultimate in anti-aging solutions at every step of your
skin care routine.

Dermatologist approved
All ArtIStry® tIme DeFIAnce® products are
dermatologist approved by Dr. Indira misra-Higgins,
Dermatologist and Diplomate, American Academy
of Dermatology.

“While cosmetic procedures can provide an
immediate change to the skin, they can’t change
the age of your skin, provide daily sunscreen
protection, or daily hydration. An anti-aging skin
care system like Time DefiAnce provides these
daily benefits that go beyond what procedures
can provide to create younger-acting and
younger-looking skin.”

– Dr. indira misra-Higgins,
Dermatologist and Diplomate, AAD


Time Defiance SKin caRe

Only Time Defiance offers two
skin care systems with
patent-pending age-reversal
skin care technology for
younger-acting and 41%
younger-looking skin!* Its A

powerful formulas actually help
your skin cells communicate,
delivering age-defying
results by reducing visible
fine lines and wrinkles while
improving your skin’s firmness,
smoothness, and luminosity.

The most advanced anti-aging skin care
system for normal-to-dry skin
A. Time DefiAnce® Skin care System
for normal-to-dry skin
Give normal-to-dry skin the extra hydration it
needs with this superb anti-aging skin care system
that gives you 41% younger-looking skin* while
instantly increasing skin hydration by 181%.
Each system includes:
• Cleansing Treatment gently cleanses and
calms the skin.
• Conditioning Toner pampers, hydrates, and
prepares skin to receive maximum anti-aging
benefits from the products that follow.
• Day Protect and Night Recovery Crèmes provide
the most powerful defense available from the
ARTISTRY® brand to help increase collagen
and elastin, while instantly increasing hydration
by 181%.

Time DefiAnce Skin care
System normal-to-Dry
Includes Cleansing Treatment, Conditioning Toner, Day Protect SPF 15 Crème,
and Night Recovery Crème.
10-4175 $166.95
P4790B13892Y10851

System products available for individual purchase
on pages 12–13.

*The clinically tested Performance Index shows an
improvement in the visible signs of aging by 41%.


TImE dEfIANCE SKIN CARE

Time Defiance skin care
lets you face the future with
B
41% younger-looking skin!*

Our most advanced anti-aging skin care
system for combination-to-oily skin
B. Time Defiance® Skin care System
for combination-to-oily skin
Look 41% younger* while you restore balance to
combination-to-oily skin with a superb anti-aging
skin care system that uses smart technology to
deliver hydration only where your skin needs it most.
Each system includes:
• Cleansing Treatment gently cleanses and
calms the skin.
• Conditioning Toner pampers, hydrates, and
prepares skin to receive maximum anti-aging
benefits from the products that follow.
• Day Protect and Night Recovery Lotions provide
the most powerful defense available from the
ARTISTRY® brand to help increase collagen and
elastin, while increasing hydration only where
your skin needs it most.

Time Defiance Skin care
System combination-to-Oily
Includes Cleansing Treatment, Conditioning Toner, Day Protect SPF 15 Lotion,
and Night Recovery Lotion.
10-4176 $166.95
P4790B13892Y10851

System products available for individual purchase
on pages 12–13.



the ultimate anti-aging
cleanser and toner
Work together to deliver maximum anti-aging
benefits for dramatically younger-looking skin.

A
Your first defense against the signs
of aging
A. Time DefiAnce® cleansing Treatment
Gently removes makeup, dirt, and excess oil while
improving skin’s firmness and elasticity to keep skin
looking younger longer. Cleansing Treatment uses
smart technology to hydrate only where skin needs
it, making it ideal for most skin types.
10-2795 4.4 oz. $31.00
P889B2579Y2015

B. Time DefiAnce conditioning Toner
Completes the cleansing process and balances skin’s
pH. Gently exfoliates and protects skin’s firmness and
elasticity while preparing skin to receive the maximum
anti-aging benefits from the TIME DEFIANCE
products that follow. Ideal for most skin types.
10-2796 8.45 oz. $32.50
P932B2704Y2113

B

Reveal a ﬂawless complexion and maximize your
anti-aging benefits with TIME DEFIANCE Firming
Crème Foundation found on page 39.



moisturizers packed with the
most powerful anti-aging D

defense for younger-looking
skin day and night
Helps prevent and repair the visible signs of aging
while increasing hydration by 181%.
Daytime defense against sun damage and free radicals
C-D. Time DefiAnce® Day Protect moisturizers SPf 15
Moisturizes and offers complete defense against UVA/UVB exposure
and free radical damage, which leads to 90% of premature skin aging.
Helps protect skin’s collagen and elastin with SPF 15 and patent-
pending Defense 4 technology. Available in crème and lotion
to meet your skin care needs.
C
c. Time DefiAnce Day Protect crème SPf 15
10-1821 1.76 oz. $61.00
P1750B5075Y3965

D. Time DefiAnce Day Protect Lotion SPf 15
10-1822 1.7 fl. oz. $61.00
P1750B5075Y3965

Look years
younger in just F
six weeks
See how the TIME DEFIANCE
Skin Care System helps to
prevent and repair the visible
signs of aging in just six
short weeks.
Before After
Unretouched photos

Boost skin’s collagen and elastin while you sleep
e-f. Time DefiAnce night Recovery moisturizers
Exclusive Derma Cell Exchange helps increase skin’s collagen and
elastin for dramatically younger-looking skin while boosting skin’s
hydration by 181%. Night Recovery improves the appearance of fine E
lines, wrinkles, skin smoothness, and luminosity. Available in crème
and lotion.

e. Time DefiAnce night Recovery crème
10-1823 1.76 oz. $61.00
P1750B5075Y3965

f. Time DefiAnce night Recovery Lotion
10-1824 1.7 fl. oz. $61.00
P1750B5075Y3965


time defiance
lifting eye crème
A patent-pending formula so
powerful that 90% of women
saw an overall improvement
in the eye area.

A

The at-home alternative to an eyelift*
A. Time DefiAnce® Lifting eye crème
Finally, one eye crème that addresses all the
signs of an aging eye area! Using pharmaceutical-
grade ingredients and age-reversal technology,
it starts working to give eyes a virtual lift; reducing
the appearance of fine lines, wrinkles, and
puffiness; even brightening dark circles for
eyes that look years younger. It’s clinically tested
to perform, in 12 weeks panelists showed a:
• 97% improvement in the appearance of fine lines.
• 98% improvement in the appearance of wrinkles.
Ideal for all skin types, including sensitive skin.
10-5532 5 oz. $39.95
P1146B3324Y2597

Before After

See the results for yourself
These unretouched images show the difference
after using Lifting Eye Crème for only 12 weeks.



reverse the signs of aging
in 14 nights

261% IMPROVEMENT
IN SKIN CLARITY
As you age, skin begins to lose its clarity. Skin clarity
is defined on a scale of appearance, with one end
of the scale being dull, or matte-looking skin, and
the other end of the scale being bright, or luminous
skin. Intensive Repair Serum improves skin clarity
by 261%.

99 % VISIBLE REDUCTION
IN FINE LINES
A fine line is defined as the beginning of a wrinkle. It
is the point at which you begin to see a visible line
on the skin. If you were to pull the skin taut around
a fine line, the fine line would disappear. Fine lines
also make skin appear rough in texture. Intensive
Repair Serum improves the appearance of fine lines
by 99%.

83% IMPROVEMENT IN SKIN
SMOOTHNESS
Skin smoothness is defined as the physical feel of
the skin. Skin can feel anywhere from smooth to the
touch to rough. Intensive Repair Serum improves
B
skin smoothness by 83%.

Intensive Repair Serum boosts skin’s
natural ability to repair past damage
and helps protect skin’s collagen.
The at-home alternative to a chemical peel*
B. Time DefiAnce® intensive Repair Serum
Experience powerful results without the risk and irritation of a chemical
peel. This revolutionary 14-night treatment offers some of the most Before After
advanced age-defying technology available today to reverse the visible
signs of aging. Because it’s so effective, Intensive Repair Serum only See the difference
needs to be used four times a year. These unretouched photos show the amazing
results using TIME DEFIANCE Intensive Repair
10-0282 14 vials (1.5 ml each) $186.50
P5351B15517Y12123 Serum after only 14 nights.

*Results not equal to surgical/cosmetic procedures. For more information, go to ArtistryBeauty.com.



experience a virtual lift –
instantly!
A The at-home alternative to a mini face-lift*
A. Time DefiAnce® 3D Lifting Serum
Delivers both instant- and long-term results. A patented
Tightening Complex promises 20% ﬁrmer-looking skin
in just 20 minutes! While a patent-pending Firming
Complex boosts skin’s natural ability to restore firmness
and elasticity for a 52% improvement after just three
weeks. Feel and see the difference – instantly! Suitable
for all skin types.
10-3426 1 fl. oz. $73.00
P2094B6073Y4745

sensationally smooth skin
feel softer, smoother skin instantly
B. Time DefiAnce Skin Reﬁnishing Lotion
It’s like velvet on your skin, only better! Skin Refinishing Lotion
encourages your skin to naturally reveal softer, smoother skin with
oats, not acid. This daily exfoliator uses a unique combination
of sugar derivatives and algae in addition to oat proteins,
scientifically tested for their smoothing benefits. In just 12 weeks,
skin texture can show a 52% improvement, the appearance of
fine lines can be reduced by 48%, and skin can look and feel
firmer by 41%. Safe for sensitive skin.
10-0240 1 fl. oz. $48.50 B
P1391B4035Y3153

In just 12 weeks, experience:
52% improvement in skin texture
48% reduction in the appearance of fine lines
41% improvement in skin firmness
33% reduction in pore size

*Results not equal to surgical/cosmetic procedures.
For more information, go to ArtistryBeauty.com.



face the future
with line-fighting formulas
shown to perform

The at-home alternative to line-relaxing injections*

A A. Time DefiAnce® Derma erase
Express yourself without the worry of lines or needles! Derma
Erase is a non-invasive, injection-free alternative to relaxing the
appearance of expression lines without a surgeon. The
concentrated formula and patented ingredient technology
instantly transforms the appearance of expression lines into
smoother, younger-looking skin! For all skin types.
10-2050 4 mL $39.00
P1119B3244Y2535

B

The at-home alternative to injectable fillers*
B. Time DefiAnce Vitamin c + Wild Yam Treatment
Reduce the appearance of wrinkles by 58% with pharmaceutical-grade,
nature-identical L-ascorbic vitamin C instead of a needle. It’s the only
vitamin C and wild yam product that allows you to control when the
vitamin C is activated. The result? Ultimate potency, effectiveness,
and wrinkle-fighting power.
E-7313 0.34 fl. oz. $38.00
P1090B3161Y2470



luminosity
without lasers
Reveal brighter, more
youthful-looking skin in
just 12 days.

C

The at-home alternative to laser treatments*
c. Time DefiAnce® illuminating essence
Restore your skin’s natural luminosity in just two
weeks with patented ingredients that help prevent
and repair the signs of aging and discolouration for
visibly brighter, more youthful-looking skin! A special
blend of protective antioxidants keeps your youthful
glow going, helping to prevent the appearance of
future skin discolouration. Ideal for all skin tones.
10-5711 1 fl. oz. $50.00
P1434B4160Y3250


S U P P l e m e n Ta l S K i n c a R e

reveal a gorgeous, glowing complexion
Three simple steps instantly exfoliate,
refine, and refresh your skin.

A

The at-home alternative
to microdermabrasion*
A. microdermabrasion System
This three-part system provides gentle
professional-grade results and glowing skin.
The ultrafine fibers of the MicroExfoliation
Cloth work with the spherical beads of
polishing scrub to accelerate the skin’s
natural exfoliation. TIME DEFIANCE®
Skin Refinishing Lotion applied afterward
softens skin and improves skin texture.
10-4210 $71.50
P2051B5948Y4648


A daily dose of radiance
B. microexfoliation cloth
Made of ultrafine fibers, the MicroExfoliation Cloth B
gently polishes away dead cells from the surface of
your skin, improving skin clarity and the appearance
of fine lines and wrinkles – resulting in a dramatic
youthful radiance. For all skin types and may be
used with any cleanser.
71-4885 9 x 9 in. $9.00
P258B748Y585

Other System products available for individual purchase:
essentials polishing scrub found on page 28,
TIME DEFIANCE Skin Refinishing Lotion found on page 17.


S U P P l e m e n Ta l S K i n c a R e

pampering perfection
Indulge in targeted, spa-style treatments
for hands and lips.
C
Luxuriously softer hands
c. crème caramel Hand cream
Wrap your hands in the delicious scent of
creamy caramel blended with sweet sugar
and warm vanilla. Nourishes with vitamin E,
sunflower, and jojoba seed oils, leaving skin
feeling luxuriously soft and moisturized, never
sticky or greasy.
10-4842 2 fl. oz. $11.00
P316B915Y715

D

Hands that look younger, longer
D. essential Hand Treatment with SPf 15
This age-defying formula hydrates and improves
skin’s texture by reducing the appearance of fine
lines. Fortified with antioxidants and a brightening
complex to help reduce the appearance of
sunspots. UVA/UVB protection helps prevent
premature aging of the skin caused by the sun.
10-2205 2.65 oz. $25.00
P717B2080Y1625

E

Instantly softer, smoother lips
e. Lip care Kit
Discover the ultimate Lip Care Kit for a
polish-perfect pout! Lip Polish gently exfoliates,
instantly revealing softly smooth lips. Then,
creamy Lip Conditioner delivers a dewy kiss of
hydration with the benefit of antioxidants, and
vitamins A and E for lips that feel as soft as
they look.
10-4751 0.34 oz. each $20.00
P574B1664Y1300


ESSENTIALS Skin Care

22

ESSENTIAlS SKIN CARE

Perfecting the science of skin care with the help of nature. that’s
the thinking behind every Artistry essentials product and the key to
achieving a gorgeous complexion. With today’s busy lifestyle, skin care
needs to be simple, safe, and effective. Artistry essentials is all three,
providing simple daily routines, safe skin-specific products infused
with natural botanicals, and solutions clinically tested to perform.


eSSenTialS SKin caRe

skin care
A
made easy
Great skin is just three
steps away with systems
naturally designed to give
your skin what it needs.

All-day oil control
A. essentials balancing skin care system
Make it a shine-free day in three easy steps:
• essentials balancing cleanser reveals fresher
skin with built-in patented exfoliation technology,
• essentials balancing toner gives your skin what
it needs to reveal a fresh, matte finish, and
• essentials balancing lotion SPF 15 with
UVA/UVB and patent-pending free radical
protection helps prevent premature skin aging.
Tri-balance with natural ingredients like Indian fig
and acerola cherry helps equalize and control oil for
skin that’s balanced and hydrated. Each oil-free
product boosts the performance of the next. Safe
for sensitive skin. Free travel bag with purchase of
skin care system.
essentials balancing skin care system
10-5487 $47.00
P1348B3910Y3056

System products available for individual purchase.

essentials balancing cleanser
10-4129 4.56 fl. oz. $14.00
P401B1164Y910

essentials balancing toner
10-4130 6.7 fl. oz. $13.50
P387B1123Y878

essentials balancing lotion SPf 15
10-4131 2.54 fl. oz. $19.50
P560B1623Y1268



A moisture magnet for skin
B. essentials hydrating skin care system
Three simple steps for instantly hydrated skin:
• essentials hydrating cleanser exfoliates and
provides ultra-moisturizing ingredients to soothe
B
away dryness,
• essentials hydrating toner energizes and
boosts your skin’s ability to stay hydrated
throughout the day, and
• essentials hydrating lotion SPF 15 provides
protection against aging UVA/UVB sunlight and
patent-pending free radical protection.
Nourish 3, with Indian fig and omega, equalizes
and optimizes hydration. Each product boosts
the performance of the next, intuitively adjusting to
keep skin hydrated all day. Safe for sensitive skin.
Free travel bag with purchase of skin care system.
essentials hydrating skin care system
10-5489 $47.00
P1348B3910Y3056


essentials hydrating cleanser
10-4126 4.56 fl. oz. $14.00
P401B1164Y910

essentials hydrating toner
10-4127 6.7 fl. oz. $13.50
P387B1123Y878

essentials hydrating lotion SPf 15
10-4128 2.54 fl. oz. $19.50
P560B1623Y1268

Three mini-marvels for skin care on the go
c–D. essentials skin care system travel sets
A mini cleanser, toner, and lotion SPF 15 come in a
free essentials mini travel bag that meets airline
carry-on standards so you can take your daily skin
care routine wherever you go. Each set includes
cleanser (.66 fl. oz.), toner (1.0 fl. oz.), and lotion
SPF 15 (.66 fl. oz.).

C D

essentials essentials
balancing travel set hydrating travel set
10-5718 $17.50 10-5717 $17.50
P502B1456Y1138 P502B1456Y1138


A

Younger-looking eyes in just one day
A. essentials replenishing eye creme
In just 24 hours, experience a reduction in the
appearance of fine lines and puffiness with this light,
silky creme formula clinically tested to fight the visible
signs of aging and fatigue. Citrus bioflavonoids fortify
the delicate skin around the eyes, while linseed,
licorice extracts, and echinacea soothe and refresh.
10-5531 0.5 fl. oz. $27.00
P774B2246Y1755



extra care where you need it most
Targeted formulas soothe and treat skin with natural botanicals.

B

Goodbye, blemishes
B. essentials anti-blemish
This targeted treatment fights blemishes on the spot
and discourages new breakouts. A powerhouse of
ingredients – salicylic acid, oregano, and acerola
cherry – reduce acne, absorb oil, and purify skin.
10-4134 1 fl. oz. $17.50
P502B1456Y1138

Vitamin-rich moisture boost
c. essentials moisture plus
C
Enriched with omegas and botanicals. A few drops
pressed lightly onto skin deliver added moisture
where you need it most. Or apply over makeup to
refresh throughout the day. Suitable for all skin types.
10-4133 .49 fl. oz. $19.50
P560B1623Y1268

Keep skin stress-free
D. essentials soothing creme
Ultra-gentle natural ingredients and omegas
nourish and brighten skin while reducing redness,
and calming upset skin. Enriched with antioxidant
vitamins A, C, and E. Soothes anytime, day or
night. Fragrance-free, SPF-free, and suitable for
sensitive skin.
10-4135 1 fl. oz. $22.50
P646B1872Y1463

D



Artistry essentials products
are formulated to optimally
cleanse, soothe, and hydrate
with natural botanicals.

A

Rejuvenates dull-looking skin
A. essentials polishing scrub
Light foaming scrub with jojoba beads gently
sloughs off dead skin cells and accelerates
natural exfoliation. Contains Nutrilite-approved
ingredients including ginseng, known for its
clarifying properties, and chamomile to soothe
skin. Invigorating tangerine and berry fragrance.
Ideal for all skin types.
10-6399 4.4 oz. $23.00
P660B1913Y1495

B

Gently removes makeup without drying your skin
B. essentials eye & lip makeup remover
Mascara and even bold lip colour are quickly wiped away C
with this remover. Made with skin-smoothing aloe vera gel,
chamomile, oat extracts, and emollients to condition eyelashes.
10-6403 4 fl. oz. $13.95
P400B1160Y907

So smoothing. So soothing. So effective.
c. essentials alpha hydroxy serum plus
In just 12 weeks your skin can feel 60% smoother with an alpha
hydroxy that’s both gentle and effective. This serum perfectly
blends the exfoliating properties of alpha hydroxy acids with oat
extract, a clinically tested skin soother.
10-7992 1 fl. oz. $39.50
P1133B3287Y2568



feel and see the difference
Masques with supercharged
hydration and deep-pore
D
cleansing.

E

Unclogs pores and helps control oil Immediately boosts skin’s moisture
D. essentials pore cleansing masque and maintains hydration
Thoroughly cleanse and refresh your skin with this oil-free e. essentials moisture intense masque
mineral clay masque that draws out excess oil to help Skin feels buttery soft after just one application of this
control oil and shine. Scented with a refreshing honeydew light, whipped soufflé that restores and keeps skin
blossom fragrance. Ideal for combination-to-oily skin. hydrated throughout the day. Scented with a soothing
cucumber-honeysuckle fragrance that relaxes and
10-6400 3.6 oz. $20.65
P592B1717Y1342 refreshes. Ideal for normal-to-dry skin.
10-6401 3.6 oz. $20.65
P592B1717Y1342


SENSITIVE
Skin Care

Sellecca Solution –
anti-aging skin care
created for sensitive skin
rejuvenate sensitive skin with a perfect line of
anti-aging products that deliver younger-looking
skin without the worry of irritation.
Anyone with sensitive skin knows that traditional anti-aging products can be too
harsh for their delicate skin. With Sellecca Solution®, now even the most sensitive
skin can fight the visible signs of aging without the worry of irritation. created by
actress connie Sellecca to care for her own sensitive skin, the Sellecca Solution line
offers every woman a gentle, yet effective skin care regimen that delivers naturally
younger-looking skin. Based on an ancient egyptian beauty secret, each formula
combines a unique blend of the finest natural botanicals shown to rejuvenate and
nurture skin without irritation or breakouts. And it’s so effective that in clinical tests
97% of women using the Sellecca Solution regimen reported that their skin felt
softer, smoother, and more hydrated.


SENSITIVE SKIN CARE

Restores skin’s youthful appearance B
a. Sellecca Solution® miracle formula
Based on an ancient egyptian beauty secret renowned for helping
to restore skin’s youthful appearance, this miracle moisturizer
provides anti-aging benefits without the risk of irritation. Precious
botanical ingredients like Frankincense, Sandalwood, and myrrh
are combined with rare red marine Algae, known to encourage
skin’s natural renewal process while improving firmness and
elasticity and visibly reducing the appearance of fine lines.
Dermatologist tested and recommended for even the most
sensitive skin.
10-5509 1.7 oz. $38.25
P754B2188Y2487

Cleanses, soothes, and softens skin
B. Sellecca Solution facial Cleanser with Chamomile
Using a delicate blend of ingredients, this soap-free cleanser
gently washes away impurities while retaining skin’s precious
natural moisture and helps to encourage a more youthful,
even-looking complexion. chamomile calms while sweet almond
oil and skin-soothing botanicals provide rich hydration to help
improve skin’s texture and tone, and soften the appearance of fine
lines. Dermatologist tested and recommended for even the most
sensitive skin.
10-5508 6 fl. oz. $18.75
P369B1072Y1219

Smooths away visible dark circles and puffiness

C. Sellecca Solution Critical Care eye Cream
Specially formulated with a calming blend of anti-aging
botanicals, this satiny-rich eye cream pampers and
smooths the delicate eye area, minimizing the
appearance of dark circles and puffiness for eyes
that look years younger. Dermatologist tested
and recommended for even the most sensitive skin.
10-5510 .50 fl. oz. $25.50
P503B1459Y1658
C

A


ACNE SKIN CARE

break the cycle of breakouts
a. clear.now® Skin Care System
Break the cycle of breakouts with the only 3-step acne treatment system
utilizing patented stabilized sodium chlorite combined with salicylic acid to
keep pores clean, clear, and cared for. Acne treatment Wash clears pores
of oil and debris and gently exfoliates to smooth skin’s surface. Stabilized
sodium chlorite in Purifying toner reaches deep into pores to break down
A and eliminate “bacteria-friendly” oil. And Acne treatment Lotion treats and
rejuvenates challenged, acne-affected skin.
70-1940 $43.65
P864B2497Y2837


Salicylic acid helps clear blemishes
B
B. acne Treatment Wash
Gentle, acne-fighting salicylic acid reaches deep
down to clear pores of oil and debris while
cleansing grains gently exfoliate to help your skin
feel smooth.
70-2141 4 fl. oz. $16.00
P316B915Y1040

Eliminates “bacteria-friendly” oil C
C. Purifying Toner
this pure formula utilizes patented stabilized
sodium chlorite to reach deep into pores and
eliminate “bacteria-friendly” acne-producing oil.
70-2142 4 fl. oz. $16.00
P316B915Y1040

Rich with antioxidants to rejuvenate skin
D. acne Treatment Lotion D
this lightweight lotion is rich with antioxidants to
help treat and rejuvenate challenged, acne-affected
skin. the active levels of salicylic acid help keep
pores clear and open.
70-2143 2 fl. oz. $16.50
P326B944Y1073

E

Helps support healthy skin from
the inside out
e. clear.now™ Supplement
this new fruit-flavored chewable is far more than
a simple vitamin. Its exclusive formula features
Praventin™, a patent-pending bioactive milk-derived
protein that helps provide a healthy complexion
and beautiful skin. (Safe for those who are
lactose intolerant.)
74-6724 60 tablets/1-month supply $29.99
P591B1715Y1949


mEN’S SKIN CARE

high-performance skin care for men
Formulated with the exclusive
t-10 complex that guarantees
results in 4 weeks.
MOISTURIZING

G OIL-CONTROLLING

F H
J

I

Wash Treat
F. TOLSOm facial Cleansing foam
®
I. TOLSOm Skin Smoothing Gel
Featuring the t-10 complex of eight moisturizing and two Improves skin texture with a patent-pending, non-acid technology
oil-controlling ingredients, it’s specially formulated for men’s that enhances the natural exfoliation process to rejuvenate and
skin. cleansing beads absorb oil while still conditioning skin. smooth skin.
the result – your skin is clean, smooth, and refreshed.
10-0920 1.0 oz. $20.50
P404B1173Y1333
10-0916 4.4 oz. $18.50
P365B1058Y1203

Protect
Shave J. TOLSOm Skin Protective Lotion with SPf 15
G. TOLSOm Shave Gel Improves elasticity and provides SPF 15 to help protect your skin
this gel transforms into a blue-green, long-lasting foam for from damaging ultraviolet rays. t-10 complex conditions,
a close, comfortable shave. With a cool citrus scent and the smooths, and moisturizes skin.
t-10 complex, it leaves your face feeling moisturized, 10-0049 3.4 oz. $32.00
conditioned, and smooth. P631B1830Y2080

10-0917 7.0 oz. $9.75
P192B557Y634

Tone
H. TOLSOm after Shave Splash
minimizes irritation after shaving and removes unwanted oil from
your skin. even if you don’t shave, use it as a high-performance
skin toner.
10-0918 5.9 oz. $17.50
P345B1001Y1138


COLOUR
Cosmetics


ColouR CoSmETICS

moisturize. protect. perfect.
tinted moisturiser provides smooth,
lightweight coverage in eight self-adjusting,
skin-matching tints.
On opposite page: Create this look with spun silk, cocoa, espresso, and caprice eye colours from the essentials colour quad – medium, Starry Night Eye Colour, essentials mascara, Blond Brow Define, Whipped Berry Cheek Colour, and essentials lip shine in unrivaled.

A

Long-wearing formula
a. Tinted moisturiser SPf 15 Pa++
Discover a lightweight foundation that’s sheer
perfection. Its moisturizing formula with a touch
of self-adjusting colour smooths and hydrates
skin for an even-looking complexion. Plus,
UVA/UVB protection helps shield skin from the
sun’s damaging rays for naturally beautiful,
younger-looking skin. For all skin types.
1 fl. oz. $22.50
P444B1287Y1463

Tint 1 Tint 2 Tint 3 Tint 4
10-6265 10-6266 10-6267 10-6268

Tint 5 Tint 6 Tint 7 Tint 8
10-6269 10-6270 10-6271 10-6272

Which foundation should I use?
Dry Skin Normal Skin Oily Skin
Sheer • Self-Defining Sheer • Self-Defining Sheer Foundation or • Ideal Dual Powder Foundation
Coverage
Foundation or • Ideal Dual Powder Foundation (puff application) or
• ARTISTRY® essentials (puff application) or • Absolute Oil-control Foundation or
mineral foundation or • ARTISTRY essentials mineral • ARTISTRY essentials mineral
• ARTISTRY tinted foundation or foundation or
moisturiser • ARTISTRY tinted moisturiser • ARTISTRY tinted moisturiser

Medium • TIME DEFIANCE® • Ideal Dual Powder Foundation • Ideal Dual Powder Foundation
Coverage
Firming Crème (brush application) or (brush application) or
Foundation • TIME DEFIANCE Firming • Absolute Oil-control Foundation
Crème Foundation

Complete • TIME DEFIANCE • Ideal Dual Powder Foundation • Absolute Oil-control Foundation with
Coverage
Firming Crème (dry or damp sponge) or • Ideal Dual Powder Foundation
Foundation • TIME DEFIANCE Firming (dry or damp sponge)
Crème Foundation


ColouR CoSmETICS

perfection from start to finish
new!
everyday air-brushed perfection
A a. ideal Dual Powder foundation
Worn wet or dry, this versatile foundation glides on evenly, intuitively
adjusting to match your skin tone, leaving a weightless, airbrushed
finish so silky smooth it looks flawless. Four-way application from light
to complete coverage offers a customized finish while evening skin
tone, preventing shine, and minimizing the appearance of fine lines
and pores. Built-in SPF 18 supremely protects skin from the sun’s
damaging rays with added defense of antioxidants vitamin e and
grape seed extract. And the exclusive Veil of Protection helps prevent
signs of premature aging, neutralizing free radicals before they reach
the skin’s surface. Ideal for all skin types.
12 g $21.45
P423B1226Y1394

Ideal Compact sold separately below

Pearl Chablis Cameo Bone
10-6845 10-6846 10-6848 10-6849

Shell Linen Vanilla Chiffon
10-6850 10-6851 10-6852 10-6853

Ochre Natural Soleil Plush
10-6857 10-6858 10-6859 10-6860

Golden Toffee Bronze Espresso
10-6862 10-6863 10-6865 10-6866

Mink
10-6867

new!
Perfectly holds your ideal Dual Powder
B foundation or ideal Translucent
Pressed Powder
B. ideal Compact
Perfectly chic packaging wraps up the gift of a
flawless complexion. Designed to work with both
Ideal Dual Foundation or Ideal translucent Pressed
Powder (shown). this sleek and stylish compact is
delicately detailed with an elegant gold band and
ideal for carrying anywhere.
10-4369 $14.50
P286B829Y943


experience the ideal with
formulas so scientifically
advanced they’re setting new
standards in skin care while
leaving your complexion looking
nothing short of flawless.

C

new!
Long-wear powder to polish off your look
C. ideal Translucent Pressed Powder
the perfect ending to any makeup application, this
worry-free translucent powder blends seamlessly for a
long-lasting, natural finish. With ArtIStry® Ideal
Powder technology, advanced microspheres work to
precisely seek out imperfections, correcting uneven skin
tone and diffusing light to help diminish the appearance
of pores, blemishes, and even fine lines. And the Ideal
compact makes a perfect companion for easy
touch-ups and serious shine control throughout the day.
10-6185 11 g $22.55
P445B1290Y1466

Ideal Compact sold separately at left

Create this look with belgian lace eye colour from the essentials colour quad – light, Steel
Eye Colour, Black Total Mascara, Deep Brown Brow Define, Whipped Berry Cheek Colour,
and Delicate Lip Colour.


ColouR CoSmETICS

All-day sheer coverage
a. Self-Defining Sheer foundation
Provides a semi-matte finish that stays fresh for up to 12 hours and minimizes the
appearance of fine lines. Defends against environmental damage with antioxidants
and ARTISTRY OXISHIELD SOLAR™ complex with UVA/UVB protection. Ideal for
normal-to-dry skin.
1 fl. oz. $22.50
P444B1287Y1463

A
Sheer Porcelain Sheer Cameo Sheer Bisque Sheer Buff Sheer Fawn
10-3075 10-3077 10-5124 10-3078 10-3081

Sheer Natural Sheer Sand Sheer Nude Sheer Beige Sheer Almond
10-3082 10-3083 10-5125 10-3084 10-3085

Sheer Honey Sheer Sable Sheer Carmel Sheer Auburn Sheer Hazelnut
10-3086 10-3087 10-3088 10-5126 10-3089

Sheer Cocoa Sheer Ebony
10-3090 10-3091

Controls oil and stops shine
B. absolute Oil-Control foundation
Long-lasting, lightweight, 100% oil-free foundation puts an end to shine with matte 300
Oil-control complex that absorbs 300% of its weight in excess oil. Provides UVA/UVB
protection. Safe for sunscreen-sensitive skin. Ideal for oily skin.
1.0 fl. oz. $24.00
P473B1372Y1560

B

Control Porcelain Control Cameo Control Bisque Control Buff Control Fawn
10-3092 10-3094 10-5121 10-3095 10-3098

Control Natural Control Sand Control Nude Control Beige Control Almond
10-3099 10-3100 10-5122 10-3101 10-3102

Control Honey Control Sable Control Carmel Control Auburn Control Hazelnut
10-3103 10-3104 10-3105 10-5123 10-3106

Control Cocoa Control Ebony
10-3107 10-3108


ColouR CoSmETICS

colour that cares for your skin
the last step in skin care and the first step in colour cosmetics,
foundation helps blend away the appearance of skin imperfections
for a perfect complexion.

Back: Create this look with discreet eye colour from the essentials colour quad – dark, cocoa eye colour from the essentials colour quad – light, Noir Eye Define, Black Total Mascara, red earth cheek colour
from the essentials colour quad – dark, and Sophisticated Lip Colour. Front: Create this look with belgian lace and cocoa eye colours from the essentials colour quad – light, Mink Eye Define, Black Total Mascara,
Whipped Berry Cheek Colour, and Sophisticated Lip Colour.

Stops aging where it starts
C. TIME DEFIANCE® firming Crème foundation
Increases skin’s moisture level for visibly smoother, more luminous, firmer-looking skin.
the exclusive antioxidant Veil of Protection offers a weightless shield above the surface
to neutralize free radicals before they can reach your skin. SPF 15 and PA++ protect
against sun damage, and the ARTISTRY® Dual Phase colour control helps perfect
your complexion. Safe for sunscreen-sensitive skin and ideal for normal-to-dry skin.
1 fl. oz. $35.00
P690B2002Y2275

C
Firming Porcelain Firming Cameo Firming Buff Firming Fawn
10-2691 10-2693 10-2694 10-2697

Firming Natural Firming Sand Firming Beige Firming Almond Firming Honey
10-2698 10-2699 10-2700 10-2701 10-2702

Firming Sable Firming Carmel Firming Hazelnut Firming Cocoa Firming Ebony
10-2703 10-2704 10-2705 10-2706 10-2707


ColouR CoSmETICS

ﬂawless finish
Finishing touches for a sheer,
natural look.

On opposite page: Create this look with the essentials makeup kit – dark, including dark mineral foundation, dark concealer, discreet, polished, and espresso eye colours, and red earth cheek colour from the essentials colour quad – dark, essentials mascara, and vivacious lip shine.
The finishing touch for ﬂ
awless makeup A
a. Loose Powder
micro-fine powder evens out skin and sets makeup.
controls oil and shine for a smooth, matte finish.
0.8 oz. $18.00
P355B1029Y1170

Fair Medium Dark
A-4871 A-4872 A-4873

Everyday sun-kissed summer glow
B. Bronzer
this unique bronzer controls oil and shine. Wear alone
for a natural sun-kissed radiance, or over foundation to
add a sunlit glow to cheekbones, nose, and forehead.
0.8 oz. $18.00
P355B1029Y1170

new!
Precision concealer to perfect and protect
True Bronze
A-8318
C. aRTiSTRY® Stick Concealer
everything you need to minimize the appearance of
fine lines, dark circles, and discolouration in one
skin-perfecting stick. And its lightweight formula
doesn’t stop there, it protects with UVA/UVB sun
protection and an exclusive Protective complexion
Barrier that helps neutralize free radicals to fight
signs of premature aging. Long-wearing formula
leaves skin feeling smooth and moisturized.
0.07 oz. $15.40
C P303B880Y1001

Light Fair
10-6259 10-6260

B

Medium Tan
10-6261 10-6262

Deep Dark
10-6263 10-6264


ColouR CoSmETICS

your life is busy, even hectic. But that
doesn’t mean you have to sacrifice looking
your best. created for every woman who’s
on-the-go, the Artistry essentials makeup kit
has everything you need to enhance your
natural beauty in one chic bag.


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Amway 2009/2010 True Beauty Catelog

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