Precentation for colleagues in the European Cities Marketing Spring meeting in Sofia. Describes the streategical lines in why we've chosen to have our own online booking.

1. Online booking Strategy and business models ECM Spring Meeting, Sofia 17.03 2011 Katrine Mosfjeld, Director of Digital Development, VisitOSLO as www.visitoslo.com * Twitter.com/VisitOSLO * facebook.com/VisitOSLO

2. Why we do it?

3. No. Everything we do, we do to CONTRIBUTE TO DEVELOPMENT OF CULTURE AND COMMERCE IN THE OSLO REGION

4. Strategies Digital marketing Distribution of Oslo products Funding of activities & people Positive attention from shareholders controllers Booking as base for collaboration in the region

5. 1. Digital marketing

6. Editorial, commercial and user generated content

7. Commercialising in the social web User generated content Facebook ads

8. When this is your reputation, it’s easier to sell!

9. 2. Distribution of products  access to new marketplaces! White label distribution Meta search

10. In order to create new opportunities for the industry by distribution… … we take a relatively high commission.

11. 3. Funding of activities and people Allows product marketing activities and product marketing people.  Extremely important for the industry and for the marketing activities. In 2011 it can’t all be about branding

12. www.visitoslo.com/starmaker

13. widgets for you own site…

14. 4. Positive attention from shareholders controllers

15. The industry owns and funds us… … and we do not want the controllers to cut the posts related to VisitOSLO, do we?

16. These guys are funding us!

17. 5. Booking as base for collaboration in the region

18. VisitOSLO serves the region Coordination of development; joint budgets through VisitOSLO Cross selling; VisitOSLO cut of all sales Marketingbudgets; for joint activities through VisitOSLO Win-win models; as base of all cooperation in the region

20. Katrine.Mosfjeld@visitoslo.comTwitter.com/KMosfjeld