2. 2
Agenda
• Overview of KMb Services at York
• Useful Tools
• Bitly.com
• HootSuite
• Tweet Chats and Twitter Walls
• Other Social Media Platforms
• LinkedIn Groups
• YouTube Channels
• Slideshare Channels
• Pinterest
• Analytics
• Social Bro
• Twitter Counter
• Wordpress
• Social Media Strategy Building
3. 3
Services at York
• Provide Knowledge Mobilization support to all York faculty, staff and
graduate students engaged in policy and practice relevant research
• Knowledge Brokering
• Knowledge Mobilization events for networking and collaboration
• Clear Language research summaries
• Knowledge Mobilization Learning Sessions providing capacity building
in KMb and Social Media
4. 4
Services at York
• Knowledge Mobilization Strategy development for grant proposals
• Social Media Strategy development for research projects, online
partnership building and research dissemination
5. 5
Why Use Social Media?
• Disseminate knowledge and
research in an iterative and
interactive way
• Build communities for partnerships,
collaboration and sharing
• Get academic research into the
hands of people who can use it
Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/
18. 18
Social Media Strategy Building
Need to consider:
• Team
• Primary Goals
• Audiences
• Current Conversation
• Selecting Tools
• Content
• Measuring Success
• Name and Design
• Evaluation
19. 19
Resources
General Social Media
Bit.ly http://bit.ly
• URL shortener that lets you track who clicked on your links
Cambridge Community Television www.slideshare.net/cctvcambridge
• Good presentations on how to develop a social media strategy
The Conversation Prism www.theconversationprism.com
• Visual of many social media tools for various purposes
20. 20
Resources
NameChk http://namechk.com/
• Let’s you see if your username is available on social networking
sites
Nonprofit Social Network Benchmark Report 2012
http://nonprofitsocialnetworksurvey.com/index.php
• Report that summarizes how nonprofit organizations are using
social media and the top factors for success
21. 21
Resources
Online Database of Social Media Policies
http://socialmediagovernance.com/policies.php
• Links to over 175 social media policies and guidelines in use by
various organizations, including many universities
SlideShare www.slideshare.net
• Post your presentations online and allows you to embed them on
your website
22. 22
Resources
Vanderbilt University Social Media Handbook
http://web.vanderbilt.edu/resources/social-media-handbook/
• Very good resources on how to create a social media strategy and
how to start using various tools
York University Social Media Guidelines
http://www.yorku.ca/yorkweb/standards/documents/yu-social-
media-standards_may2012_r3.pdf
23. 23
Resources
Facebook
HOW TO: Set up a facebook Page
http://mashable.com/2011/05/22/how-to-facebook-page/
• Includes step by step instructions to set up a fan page
Twitter
10 Ways Researchers Can Use Twitter
http://www.networkedresearcher.co.uk/2011/08/03/10-ways-
researchers-can-use-twitter/
24. 24
Resources
Introduction to Social Media Measurement with HootSuite
http://www.slideshare.net/hootsuite/introduction-to-social-media-
measurement-with-hootsuite-7919595
LSE Guide to Using twitter in University Research, Teaching and
Impact Activites
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-
guide
TweetBackup http://tweetbackup.com
• Twitter doesn’t archive tweets but you can backup your tweets and
export them to Excel with this tool
25. 25
Resources
TweetChat http://tweetchat.com/
• Allows you to have a tweetup, a kind of twitter “conference call”,
using hashtags. This tool with show only conversations with your
chosen hashtag
TweetStats http://tweetstats.com
• Show some statistics and analytics on your tweets. Also can
create a word cloud of all the words you tweet
26. 26
Resources
Twuffer http://twuffer.com/
• Allows to you schedule in tweets for a later time. Good to use if
you are going to be away or plan to tweet daily about a resource,
eg. ResearchSnapshots
Twitter Help Center http://support.twitter.com/
• Articles to get you started, as well as information about solving
common problems and how to report a violation
27. 27
Resources
Using Twitter for Research
https://www.martineve.com/2011/05/23/using-twitter-for-research/
• A Prezi presentation outlining ways to use twitter aimed at
researchers