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Starting a KM Initiative
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2. KM Business Propositions Operational Effectiveness Market Leadership & Innovation Customer Intimacy
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5. All 3 Business Propositions involve the same elements People Information Processes
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11. Structure (Subject Tree) I . II. III. V. Tacit Knowledge Quality Assurance Issue: Capturing and keeping TK relevant and current Explicit Knowledge LEGO’s KM Strategy (2003) … okay, so the Dane’s like complicated diagrams… Internally-produced materials Outside LEGO Access (Phase II) Other Stakeholders Marketing/ Branding Concept Development Quality Assurance Issue: Quality Assurance Issue: Quality Assurance Issue: Knowledge Management System World Wide Web (outside LEGO) Matching Commercial Subject Tree to LEGO Subject Tree Assuring documents are easily accessible by everybody Commercial (subscription) Databases Assuring remote websites are still available USER INTERFACE PUBLISHER INPUT INTERFACE Feedback based on Usage Taxonomic