BUILDING YOUR BRAND: KEY ART AND DESIGN CONCEPTS FOR YOUR PROJECT
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Some thoughts on signage when in a building project
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Semelhante a BUILDING YOUR BRAND: KEY ART AND DESIGN CONCEPTS FOR YOUR PROJECT
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BUILDING YOUR BRAND: KEY ART AND DESIGN CONCEPTS FOR YOUR PROJECT
- 1. BUILDING A BRAND AND OTHER ART KNOWLEDGE YOU NEED DURING A BUILDING PROJECT
- 2. WE WILL DO A BRIEF OVERVIEW OF… What is Branding? Fonts Colors File Types Picking a Graphic Designer (if you don’t already have one)
- 3. WHAT IS BRANDING? Simply put, your brand is your promise to your customer.
- 4. BUT WHAT IS IT REALLY… A name, symbol or design that identifies and differentiates you from everyone else. (Its how you know which eye liner to pick up)
- 5. HUH? A visual representation of your reputation. Which car company would you trust more…
- 6. CONSISTENCY Its beyond your logo, its the experience and customer service people expect from you – and that needs to be consistent.
- 7. WHAT COMPANY’S CAFETERIA IS THIS? LETS PLAY A GAME!
- 13. WHAT IS THE NAME OF THIS STORE?
- 15. THE APPLE STORE!
- 17. WHOSE CORPORATE OFFICES ARE THESE?
- 20. YOU HAVE TO GET THIS ONE…
- 32. THINGS TO TAKE INTO CONSIDERATION WITH BRANDING FONTS… Whatever you choose (or are using), keep it consistent in your signage. A A A A San Serif Serif Script/Cursive Decorative
- 34. MODERN, CLEAN, MINIMALIST, ANGULAR A San Serif
- 38. HOW DOES IT WORK IN YOUR SIGNAGE?
- 40. THINGS TO TAKE INTO CONSIDERATION WITH BRANDING COLORS… Do you have a set color palette? If the colors are consistent in your website and marketing, why not bring it through your building?
- 43. On a screen RGB Printed on Paper CMYK Printed on Other PMS WHAT KIND OF COLORS DO YOU USE? #00a79d For Making Graphics HEX code
- 44. PMS – PANTONE MATCHING SYSTEM http://www.ginifab.c om/feeds/pms/ #00a79d
- 45. FILE TYPES .JPG (Joint Photographic Experts Group) .TIFF (Tagged Image File Format) .PNG (Portable Network Group) .PDF (Portable Document File) .PSD (Photoshop Document) .AI (Adobe Illustrator) .EPS (Encapsulated PostScript) .ZIP
- 46. A WHAT? .JPEG (Joint Photographic Experts Group) As the quality of a JPEG file increases (resolution), so does the file size and the file download time. Does not support transparency. .TIFF (Tagged Image File Format) The ability to store image data in a lossless format makes a TIFF file a useful image archive, because, unlike standard JPEG files, a TIFF file using lossless compression (or none) may be edited and re-saved without losing image quality.
- 47. THEY DO THAT? .PNG (Portable Network Group) File format that supports transparency. PNG was designed for transferring images on the Internet, not for professional-quality print graphics, and therefore does not support non-RGB color spaces such as CMYK. .PDF (Portable Document File) Adobe document reader that allows portability. Often used on the Web for better control of page layout.
- 48. LAYERS OF A PDF…
- 51. YOU SHOULD NEVER SEE THESE! .PSD (Photoshop Document)* Native bitmap file format of the Adobe Photoshop graphical editing application. .AI (Adobe Illustrator)* File format of the Adobe illustrator graphical editing application.
- 52. OH REALLY? .EPS (Encapsulated PostScript) Simply, an EPS file is a PostScript program, saved as a single file that includes a low-resolution preview "encapsulated" inside of it, allowing some programs to display a preview on the screen. .ZIP Compressed files take up less storage space and can be transferred to other computers more quickly than uncompressed files. You can also combine several files into a single compressed folder.
- 53. OPENING A .ZIP FILE
- 54. WHAT IS RESOLUTION? Image resolution is the detail an image holds. The term applies to raster digital images, film images, and other types of images. Higher resolution means more image detail. Resolution units can be tied to physical sizes or to the overall size of a picture.
- 55. RASTER VS VECTOR? AND WHY DO I CARE? Raster graphics image is a dot matrix data structure representing a generally rectangular grid of pixels, or points of color, viewable via a monitor, paper, or other display medium. (jpg, psd)
- 56. AND VECTOR…? Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygons—all of which are based on mathematical expressions—to represent images in computer graphics. (png, pdf, ai, eps) Breathe – that’s the end of the boring stuff.
- 57. WHY DO YOU NEED THIS INFO? Well, you actually don’t… if you have a designer.
- 58. WHAT ARE SOME THINGS YOU LOOK FOR IN A DESIGNER? Portfolio Previous Experience Clear Communication Skills Plus some other stuff
- 59. PORTFOLIO Look at their portfolio to make sure their ‘style’ matches what your library wants. (e.g. don’t hire a death metal/motorcycle illustrator)
- 60. PREVIOUS EXPERIENCE It helps if they have been though this process before. Not all artists can do the same type of project, so make sure this isn’t their first rodeo.
- 61. CLEAR COMMUNICATION SKILLS Are they professional? Do they hit deadlines? What is the best form of communication for both of you?
- 62. CONTRACTS Do they make sure everyone is on the same page as far as expectations, needs, and timelines? Did you review everything? Would you buy a house without a contract?
- 63. HINTS You can have the designer and the printer/sign maker email directly so you don’t have to play middle man. Ask your builder if they have any recommendations -- they also might have one on staff! Do you have any community partners that recently went through the building process? Do they have recommendations?
- 64. QUESTIONS? Thanks for sitting through this! Feel free to contact me with any questions… Kacey@esrl.org