Engaging Your People to Grow the Business not by Preventing Bad but by Extending Good (Strengths). Our work as leaders: managing compliance or building a positive (strengths) culture

1. Jeremy Scrivens: Appreciative Inquiry
How to take advantage of social media to innovate & grow
your business without the risks
#SMshift
@jeremyscrivens

2. Engaging Your People to Grow the Business not
by Preventing Bad but by Extending Good
(Strengths)
Our work as leaders: managing compliance or building a positive
(strengths) culture?
We cant go on together with suspicious
minds…

3. Employee engagement – crisis or opportunity?
The Contributors
The Compliant
The Subversives
Passionate
Luke warm to cool
Cold to freezing
Feel they belong
Don’t feel they belong
Try to stop others belonging
Give more than they get
Give when prompted
Take at every opportunity
Self managed
Supervised
Guarded
Collaborate
Hold back
Fight
Embrace change
Resistant to change
Sabotage change
Inquire & create
Compliant
Dismissive
Work to who they are
Work to a job role
Work when they have to

4. Gallup Global 2013 Engagement Report

5. Gallup 2013 Global Report
•
Employees who feel engaged at work and who can use their strengths
in their jobs are more profitable, stay longer, have happier customers
and produce higher quality work
•
People who use their strengths every day are six times more likely to be
engaged on the job
•
Strengths are a powerful, untapped resource

6. Four Dimensions Of Employee Engagement
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7. Most companies are „doing‟ compliance & getting
less compliance
Dov Seidman in Forbes Magazine writes
• „Most companies today are committing a fundamental mistake: they
are “doing” compliance –the U.S. spent $29.8 billion on compliance
activities in 2010 but are not “getting” more compliance.
Seldman suggests we shift from compliance to culture
• Focusing on actions that will build and maintain a values-based
system of “governance, culture and leadership” will mean less
compliance activity, less cost, and more compliance as a result of
real, tangible and sustainable behavior change.‟
http://www.forbes.com/sites/dovseidman/2012/05/04/why-ceos-shouldnt-do-compliance/
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8. Millenials / Generation Collaboration
The Millenials are the most naturally wired generation in history for
collaborative contribution
but how do we prepare and make the most out of
Generation Collaboration?
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9. Miguel Rodriguez
Works at Azio
Zurich Switzerland
11,919 have him in
circles
What motivates us to post on Google+?
‘I wrote an article on MediaTapper where I analyze the
intangible rewards of people posting in G+. This based on
the Autonomy, Mastery and Purpose motivational principles
as described by Daniel Pink.’
https://plus.google.com/115970504272079730559/posts/7z6KvkBv4uL

10. Source: http://emilytgang.files.wordpress.com/2012/12/freetime-001.jpg
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11. Consume
Make
Share
Collaborative
Production
Clay Shirky
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12. www.salesforcemarketingcloud.com
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13. Principles for engaging contribution
– Meg Wheatley
•
People support what they create
o Do we engage our people to collaborate with us to design our
social media strategy & behaviours?
•
People act responsibility when they care
o Do we ask our people what topics they want to talk about in
shaping our social media practice?
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14. Principles for engaging contribution
– Meg Wheatley
•
Conversation is the way human beings have always thought
o Gen Z most wired generation in history for conversation & collaboration
•
We focus on what works and it releases our creative energy
o When we focus on what’s wrong people get depressed and
disengage. The right question is: ‘what’s possible here and who
cares?’
o Trusting relationships are the glue to take the journey in community
o
Collaboration doesn’t just happen. It is important to develop authentic
relationships which create a culture and experience of trust & authenticity
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15. Peter Drucker “The Next Society”
Interview by David Cooperrider
“The task of leadership is
to create an
alignment of
strengths, making our
weaknesses
irrelevant.”
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16. David Cooperrider
It’s often been said that
strengths perform, but how
about the idea that
strengths do more than
perform, they transform?
What would it mean to
create an entire change
theory around strengths?
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17. Positive Topics
Group Work

18. Two Very Different Approaches to Change
Micro Management
Macro Management
Problem Solving
Appreciative Inquiry Summits
Define the problem
Select a Positive Topic
Break down and isolate
Engage the whole system
Analyse what isn’t working (gaps)
Identify strengths
Go to the solutions manual
Ask – what is possible?
Fix weaknesses and close gaps
Concentrate & extend strengths
TECHNICAL FIX
INNOVATION
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19. The AI Summit – The most powerful large
group process in the world today
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20. Engaging Collaborative Contribution
Mushroom Farm
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21. Mushroom Farm – Future Story
Most kids hate mushrooms but we are producing coloured mushroom growing kits. We
are into the schools with these kits and the kids have gone crazy about them; the kids are
growing different coloured mushrooms
We are partnering with celebrity chefs, who share our vision for reducing obesity in our kids.
The chefs have created these amazing recipes for kid’s meals which use our coloured
mushrooms. The kids are cooking their own meals using these recipes and our mushrooms
But what is really exciting is that 20% of the kids in Australia are now eating mushrooms and we
have created dedicated customers for life; these customers are really our partners.
We are using social media to create and experience a growing Mushroom Community
online; we have 50,000 kids in our community. They are co-creating new mushroom kit designs
with us and new recipes. We have a mobile app which is being use to share great stories
every day. The kids are active with us on this community, sharing their stories about their
experiences with mushrooms and inviting others to join our community.
These kids are buying mushroom kits and their parents are ordering mushrooms directly from us
online. This allows us to go directly to the end customer; by passing the supermarket chains.
We are in charge of our own destiny.
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22. Reflective Questions
When we are shaping our social media strategy & practice, which
group is front of mind?
Are we looking to
•
Stop the subversives (e.g. cyber – bullying)?
•
Enforce compliance?
•
Release contribution?
Our organisation problem is? Vs Positive topic to engage collaboration is?
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23. Collaborative production is simple: no one
person can take credit for what gets created, and
the project could not come into being without the
participation of many
― Clay Shirky,
Here Comes Everybody: The Power of
Organizing Without Organizations
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24. Jeremy Scrivens
Website:
http://www.theemotionaleconomyatwork.com/
Twitter:
https://twitter.com/JeremyScrivens
Linked In:
http://www.linkedin.com/pub/jeremy-scrivens/19/12a/201
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25. KINSHIP
“A leader is like a shepherd who stays behind the flock, letting the most nimble
go out ahead, whereupon the others follow, not realizing that all along they are
being directed from behind.”
– Nelson Mandela, Long Walk to Freedom

26. Social Enables Kinship
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to be taken seriously.
to find my place in the world.
to have something to believe in.
to connect with each other.
to be useful.
to belong.
for more.
for control.
for something to happen.
for love and to be loved.

27. Helping Businesses Grow
People. Passion. Commitment.
We help businesses use social technologies to grow,
enabled by the purpose passion and commitment of
their people and customers.

28. Support for Haiyan / Yolanda victims
When Haiyan landed in Leyte, the village of Poblacion was badly hit. Lots of
houses are destroyed. Help is still needed.

29. Support for Haiyan / Yolanda victims
The community took things in their own hands and self organised. This was also
critical due their government inefficiency and behavior.

30. Support for Haiyan / Yolanda victims
Donations and efforts were coordinated in a facebook group. Your modest one
will feed the whole community for 4 days.

31. Our Clark Team

32. Contact
Mike Green
mike@kinshipenterprise.com +61 422 300 295
Walter Adamson walter@kinshipenterprise.com +61 403 345 632
@KINSHIPe