- Discussing the role and future in beauty packaging - Gaining insight into global consumer packaging trends and their impact on the future of packaging design - Evaluating global design trends and their influence on packaging and product innovation - Examining macro and microtrends in packaging, marketing, branding and consumer engagement - Evaluating both the aesthetic and practical implications of personalised packaging - Assessing the future of innovative packaging technology, solutions, processes, materials and design Presentation by Eva Johnston - Founder - Eva J. Natural Luxury Cosmetics

1. Identifying Trends
What is The Next Big Thing
in Beauty Packaging?
innoCos
Amsterdam
27
November
2012
© riviera conseil sàrl

2. © riviera conseil sàrl
© Everyone is Different - Lanny Sherwin

3. Shall we?
 Discuss the role and future in beauty packaging
 Gain insight into global consumer packaging trends and their impact
on the future of packaging design
 Evaluate global design trends and their influence on packaging and
product innovation
 Examine macro and microtrends and their influence on packaging
and product innovation
 Evaluate both the aesthetic and practical implications of personalised
packaging
 Assess the future of innovative packaging technology, solutions,
processes, materials and design
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4. Shall we…
 Listen
 Understand
 Talk
 Share the vision
 Be creative
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5. Cosmetic Packaging Trends As We Know Them
 Anti-aging
 Cellular cosmetics
 Stem implants
 Genetics-based cosmetics
 Pro-hormone
 etc. etc. etc.
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6. Cosmetics for Specific Groups
 teenagers
 children
 pregnant women
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7. Safe cosmetics - bio cosmetics – « care with spare »
cosmetics
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8. And Packaging as a Part of a Trend?
Differentiation
 Better communication than a product itself
 Safety: Non-toxic, absence of metal
 UV-protection
 Best conservation of active ingredients
 Environmentally friendly
 Social responsibility
 Ergonomical
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9. Hot Trend: Airless Packaging
Respect!
 Allowed introduction of a significant
number of innovative formulae
 Preserves efficacy and protects
against degrading
 Improves storage life
 Great finding for natural, organic
and bio
 Improves product consumption with
exact doses
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10. Hot Trend: Airless Packaging
All is great except… And where is the
pleasure???
I want to see my cream, I want to
touch it, instead of squeezing a tiny
drop of exact volume every time. I
want my pot back!
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11. To Create my Acne Treatment - Should my packaging be ?
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12. BIO, Natural, Organic: A Headache - Imagine…. a brief:
I have
 50 active ingredients of plants’ extracts and essential oils
 Vitamins
 AHA acids
 I claim organic, anti-oxidant, anti-allergenic and anti-age
 My packaging should be safe, preserving in the best way, natural (may
be wood, glass?) but not heavy (no, I do not like polymers), it should be
bright (but not too many colours), it should not be exaggerated, it should
have 4 languages ON the face of it
 And my budget is VERY small
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13. Personalised packaging
I would like a tiny bottle of Eva.J oil serum to create
«a feeling of being very personal, entirely yours and a secret possession
- just a drop of oil to take you to your dream world»
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14. Personalised packaging – Big Problems
 Very little space for manœuvre
 Volume driven
 No matching of customer vision
 Niche brands become a powerful trend
Packaging Suppliers Continue BIG BOYS service only?
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15. Personalised packaging – what are the MOQs per SKU?
 Plastic, glass as of 5,000
 Hot stamping as of 5 - 10,000
 Foil samples as of 10,000
 Paper packaging as of 10,000
 Recycling paper more expensive than standard
 Niche company launch with 50 SKUs: 500,000 in packaging - realistic?
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16. What is the Future of Packaging ?
• Luxury will always be different - maintaining it’s own position to
reflect their Brand Image
1
• For the rest: adapt, avoid, assimilate, ameliorate, amend, absorb
and acquire
2
• Constant evolution and change
3
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17. Industry versus Consumer or
Industry With a Consumer?
All a customer wants is.. A cream
YEAH …..!!!!!
All I want is that she finds MY cream
and remains loyal and believes that
it is THE cream
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18. Personalised packaging that
makes a consumer think it
was created for her
innoCos
Amsterdam
27
November
2012
© riviera conseil sàrl