Enviar pesquisa
Carregar
How to use Google disavow Tool Guide
•
0 gostou
•
370 visualizações
Kamaldeep Singh SEO
Seguir
How to use Google disavow Tool Guide
Leia menos
Leia mais
Aperfeiçoamento pessoal
Tecnologia
Notícias e política
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 10
Baixar agora
Baixar para ler offline
Recomendados
Sogeti Presenteert Het Nieuwe Werken
Sogeti Presenteert Het Nieuwe Werken
Arnd Brugman
Yahoo! Q4 2012 Quarterly Earnings
Yahoo! Q4 2012 Quarterly Earnings
Kamaldeep Singh SEO
Basics of project management
Basics of project management
debmithu
SEO On Page & Activities 2018
SEO On Page & Activities 2018
Kamaldeep Singh SEO
What is Social Media Optimization and Marketing Tips
What is Social Media Optimization and Marketing Tips
Kamaldeep Singh SEO
How to use Instagram
How to use Instagram
Kamaldeep Singh SEO
Kamaldeep singh SEO Resume Sample
Kamaldeep singh SEO Resume Sample
Kamaldeep Singh SEO
Kamaldeep singh SEO Resume Sample
Kamaldeep singh SEO Resume Sample
Kamaldeep Singh SEO
Mais conteúdo relacionado
Destaque
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
ChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
Destaque
(20)
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
ChatGPT webinar slides
ChatGPT webinar slides
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
How to use Google disavow Tool Guide
1.
Page: 1 Written by
Dan Petrovic © 2012 Dejan SEO Google Link Disavow Tool The Complete Guide by Dan Petrovic, Dejan SEO Google has finally released their link disavow tool enabling webmasters to report inorganic inbound links for their domains. This document contains a step-by-step guide with screenshots and a list of best practices including potential problems associated with the use of the tool.
2.
Page: 2 Written by
Dan Petrovic © 2012 Dejan SEO Table of Contents: Google Link Disavow Tool: The Complete Guide ................................................................... 1 What is the link disavow tool?................................................................................................. 3 What are inorganic links? ....................................................................................................... 3 How did I end up with inorganic links?.................................................................................... 3 Examples of Inorganic Links................................................................................................... 3 Why use this tool? .................................................................................................................. 4 1. Preventative.................................................................................................................... 4 2. Remedial......................................................................................................................... 4 Use With Caution! .................................................................................................................. 4 Do I have to use this tool? ...................................................................................................... 4 Step-by-Step Guide................................................................................................................ 5 Disavow links from a specific URL ...................................................................................... 5 Disavow links from an entire domain................................................................................... 5 Commenting ....................................................................................................................... 5 Updating and Deleting Your Disavow List............................................................................... 8 Pro Tips.................................................................................................................................. 8 Nofollow Links..................................................................................................................... 8 Smart Link Analysis ............................................................................................................ 8 Detecting Affected Pages.................................................................................................... 8 Unusual Link Quantities ...................................................................................................... 9
3.
Page: 3 Written by
Dan Petrovic © 2012 Dejan SEO What is the link disavow tool? The tool allows you to disavow unnatural inbound links for a domain verified in your Google Webmaster Tools. Specifically you can ask Google to ignore links you do not control if you believe they could be harming your website’s rankings. “If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.” What are inorganic links? Google uses links as one of their ranking signals and they want them to occur naturally. Paid links, link exchanges or other types of link manipulation are considered ‘inorganic’ or ‘unnatural’. How did I end up with inorganic links? You may have created some yourself or perhaps your SEO company did. In some cases even third parties can create unnatural links for you. This can happen as part of random spam / content scraping, reputation management spam or deliberate attempt at much debated concept of ‘negative SEO’. Examples of Inorganic Links Here are some examples where inorganic links may appear: ● Automated link exchanges ● Low quality article and directory submissions ● Artificial blog networks ● Paid links ● Fake Profiles ● Blog Comment Spam ● Widgetbait Tactics ● Footer Link Spam ● Artificial Blogrolls The above examples typically exhibit characteristics of manipulative anchor text.
4.
Page: 4 Written by
Dan Petrovic © 2012 Dejan SEO Why use this tool? There are two reasons why you would use this tool: 1. Preventative Inorganic links could potentially harm your website’s rankings and by using the link disavow tool you can specify which links should be ignored by Google to prevent any algorithmic or manual action against your website. 2. Remedial If your website has been affected by a search quality algorithm or manual action you can assist in the repair process by specifying which links Google should ignore. There are several levels of action Google may take upon noticing search quality issues including: ● Algorithmic Filter (e.g. Panda, Penguin) ● Manual Action (various degrees of severity) ● Domain Ban For example, Google recently sent out thousands of notifications to webmasters whose websites experienced partial intervention and only very granular action was taken against their content. This could, for example, affect the ability for a single page or phrase to rank in results after ignoring inorganic links pointing towards that page. Finding and disavowing unnatural links for troubled pages could be a good strategy to resolve the issue. Use With Caution! Google’s link disavow tool is an advanced feature, recommended for experienced and well- informed webmasters. By removing good links you could impact your website’s ability to rank in Google. If you are certain that the links you are about to disavow are indeed a part of a link scheme and you do not control the links then this tool may be an option for you. Do I have to use this tool? No. You have an option to go directly to the source of your bad links and ask for them to be removed. Some links are already ignored by Google and will not affect your website’s rankings. One such example is any link which contains rel=”nofollow”. These will neither help nor harm your website. Another example is various domain information websites such as domain information websites (example: au.similarsites.com/site/dejanseo.com.au) or parked domains. Google already knows about these websites and deals with them appropriately on an algorithmic level.
5.
Page: 5 Written by
Dan Petrovic © 2012 Dejan SEO Step-by-Step Guide Google’s link disavow tool works with appropriately formatted text files. The correct format is one URL per line. You can use a .txt file but a .csv will also work fine. Disavow links from a specific URL http://bad-link-domain.com/bad-link-page/ - disavows all inbound links coming from that page. Disavow links from an entire domain domain:bad-link-domain.com - disavows links from an entire domain. Commenting Line starting with a “#” is to be used for comments. Commenting can be useful if you have a large file which may need to be separated into different groups of links for easier overview and updates. Here’s an example: #Blog Comment Spam (ignoring the offending pages) http://bad-link-domain.com/bad-link-page-1/ http://bad-link-domain.com/bad-link-page-2/ http://bad-link-domain.com/bad-link-page-3/ http://bad-link-domain.com/bad-link-page-4/ #Article Spam (Ignoring the entire domain) domain:another-bad-link-domain.com Once you’re happy with your list navigate to the following URL: https://www.google.com/webmasters/tools/disavow-links-main
6.
Page: 6 Written by
Dan Petrovic © 2012 Dejan SEO You will be given an option to select any of the websites verified in your Google Webmaster Tools: Select the appropriate website and hit the “Disavow Links” button. The next screen will display the selected website in the drop down and show the following warning: “This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site's performance in Google's search results. We recommend that you only disavow backlinks if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.” If you’ve selected the wrong domain, you can adjust it by selecting the correct one in the domain drop down. Click on “Disavow Links” button and a pop-up screen will open up. You will be asked to choose a file containing your disavow list.
7.
Page: 7 Written by
Dan Petrovic © 2012 Dejan SEO Select the file you’ve prepared earlier and hit the “Submit” button. If the file uploads successfully it will be visible on the same screen: There is nothing else you need to do at this point and it’s safe to close the screen.
8.
Page: 8 Written by
Dan Petrovic © 2012 Dejan SEO Updating and Deleting Your Disavow List You cannot, upload more than one file, but you can update the existing file. To do so you’re able to download the existing disavow file, edit it and re-upload using the same process. Google offers two download options: CSV and Google Docs / Google Drive. Note: At this stage Google Docs export option removes any # comment lines. When you upload a new file, the old one will be overwritten so ensure you include all your links in there and not just the ones you’re adding to the list. If you change your mind about links you wish to disavow or wish to start with a completely new file you always have an option to delete the file and start over. Pro Tips Here are a few little known facts and tips which may assist in your link cleanup process and save you valuable time: Nofollow Links Nofollow links cannot help your rank nor can they harm your website. Smart Link Analysis When looking for bad inbound links which may be harming your website it’s good enough to use the link export from Google Webmaster Tools. You don’t have to spend money on fancy link analysis tools. These will often produce links Google didn’t include in their list and give you more noise to deal with. Be smart and work with Google’s tools directly to save time and money. Detecting Affected Pages Sometimes Google will take action against certain pages or phrases rather than the entire website. To find out which of your pages could be in trouble use Google Webmaster Tools to discover any phrases or pages which have experienced traffic or ranking drop in recent time:
9.
Page: 9 Written by
Dan Petrovic © 2012 Dejan SEO Just ensure you have set your filters correctly to prevent any false alerts. For example if you’re targeting audience in Australia then set your location to “Australia” to get more realistic ranking data. Similarly you can detect pages which may have lost traffic/position by navigating to the “Top Pages” tab on the same screen. Unusual Link Quantities Your website’s content will have a usual link growth pattern and most of your pages will have a balanced number of inbound links. For various reasons, spammers may target some of your regular pages and create unnatural links for them by spamming other websites. One such example is online reputation management spam with the intention to lift a page on your website in rankings on the basis that it mentions a brand which is trying to bury any bad references in search results. Another example includes a scenario where spammers manage to insert a link into your content, either by hacking your site or through UGC (user generated content) such as comments and fake user profiles. This is especially problematic if you do not use rel=”nofollow” on untrusted UGC. There is an easy way to detect such pages in Google Webmaster Tools. Navigate to: Traffic > Links to Your Site and sort the results by “Source domains”. Observe the link quantities and if you notice a page with an unusual number of linking domains investigate it, especially if the page seems pretty ordinary and normally wouldn’t have that many more links than other average page on your website. Click on the page in the list and if you notice unusual domains
10.
Page: 10 Written by
Dan Petrovic © 2012 Dejan SEO linking in, click through further to reveal actual pages and investigate the links. If they seem like spam then they might be worth including in the disavow list. Links: Link Disavow Tool: https://www.google.com/webmasters/tools/disavow-links-main
Baixar agora