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State of Demand 2013: Understanding Consumer Behavior and Company Trends
- 3. State of Demand 2013 Adam Blitzer VP B2B Marketing Automation Pardot, an ExactTarget Company @adamblitzer
- 4. Overview Research on Consumers Current State1: Research on Companies2: 3: STATE OF DEMAND/OVERVIEW/2013 @adamblitze
- 8. STATE OF DEMAND/INTRO/2013 Email Marketing Recovery @adamblitze
- 9. STATE OF DEMAND/INTRO/2013 Startup part deux Itookanotherchance @adamblitze
- 11. STATS 2013 CONTENT CONSUMER BEHAVIOR SETH GODIN SUPPLY AND DEMAND INCREASE IN CHANNELS @adamblitze
- 12. STATE OF DEMAND/STATS/2013 NASA MORE POWER IN A GOOGLE SEARCH, THAN ALL OF NASA HAD IN 1960 TO PUT A MAN ON THE MOON @adamblitze
- 14. CONTENT CONTENT STATE OF DEMAND/STATS/2013 - Seth Godin (1999) @adamblitze
- 15. STATE OF DEMAND/STATS/2013 1960 5 marketing Chanels 2013 60+ marketing Chanels2020 100’s of marketing Chanels Print Radio Television DirectMail Fax Telemarketin g Internet Email Facebook @adamblitze
- 16. STATE OF DEMAND/STATS/2013 294 Billion Emails 2 Million Blog Posts 250 Million Photos PER DAY @adamblitze
- 17. RELEVANT ENGAGING STATE OF DEMAND/STATS/2013 -Jay Baer (2012) @adamblitze
- 18. SHORT FORMS STATE OF DEMAND/STATS/2013 - Seth Godin (1999) @adamblitze
- 19. STATE OF DEMAND/STATS/2013 68%Lie on a regular basis on custom questions 65%Give the wrong phone number on a regular basis People will lie when made to answer questions @adamblitze
- 20. TRACK P E O P L E STATE OF DEMAND/STATS/2013 - Seth Godin (1999) @adamblitze
- 22. STATE OF DEMAND/CONSUMERS/SURVEY Prospects Marketer Read 50 pages, and downloaded a white paper Read 3 pages, and downloaded a white paper Has not done anything in 60 days Read 3 pages, and downloaded a white paper @adamblitze
- 23. STATE OF DEMAND/STATS/2013 1960 5 marketing Chanels 2013 60+ marketing Chanels Content Convert using forms Inboundsearch Tools Strategy Who’s doing it Best? Outboundemail @adamblitze
- 25. STATE OF DEMAND/COMPANIES/FOURTUNE-500 500 Fortune @adamblitze
- 27. STATE OF DEMAND/COMPANIES/FOURTUNE-500 MidMark @adamblitze
- 33. BestPractices Forms Marketing Automation Best Practices Enterprise MidMarket SmallBusinesses STATE OF DEMAND/COMPANIES/FOURTUNE-500 @adamblitze
- 35. CONS UMER 2013 RESEARCH CYCLE LEGNTH OF CONTENT EMAIL WANTS NEEDS @adamblitze
- 36. Life Cycle Understanding how consumers find information to make informed decisions @adamblitze
- 37. STATE OF DEMAND/CONSUMERS/SURVEY ResearchofPurchase Of survey respondents start their searches on Google. 96% @adamblitze
- 38. STATE OF DEMAND/CONSUMERS/SURVEY ResearchofPurchase Agree: “As my search deepens on a subject, my search terms usually become more refined as well.” 99% @adamblitze
- 39. STATE OF DEMAND/CONSUMERS/SURVEY 76% go back to Google ContentEngagement times to research a purchase @adamblitze
- 40. STATE OF DEMAND/CONSUMERS/SURVEY DiagramofResearch STAR T LEARN & CHANG E LEARN & CHANG E @adamblitze
- 44. STATE OF DEMAND/CONSUMERS/SURVEY BestPractices Content Mindset by Stage @adamblitze
- 45. STATE OF DEMAND/CONSUMERS/SURVEY BestPractices Content Content by Stage @adamblitze
- 46. STATE OF DEMAND/CONSUMERS/SURVEY Higher Price = More Stages of Research ContentEngagement 91%Agree: Price and Amount of research are directly correlated. @adamblitze
- 47. Research Understanding how consumers gather information to make informed decisions @adamblitze
- 48. STATE OF DEMAND/CONSUMERS/SURVEY Of survey respondents said they want different content at each stage of research. 77%ContentEngagement @adamblitze
- 49. ContentEngagement STATE OF DEMAND/CONSUMERS/SURVEY Batc hResear ch Consumers goal is to obtain enough information to make an informed decision. Multiple documents at one time. @adamblitze
- 52. Casual Reading Understanding how consumers engage with content on a daily basis @adamblitze
- 53. ContentEngagement STATE OF DEMAND/CONSUMERS/SURVEY Single Casual Reading Consumers goal is to stay informed on their industry, profession, or topics of interest. Rarely do you dig deeper. @adamblitze
- 54. STATE OF DEMAND/CONSUMERS/SURVEY Prefer content to be less than 5 pages. Only 1.7% would prefer more than 5 pages. 71%ContentEngagement @adamblitze
- 56. Email Nurturing Understanding how consumers engage with disruptive marketing @adamblitze
- 57. STATE OF DEMAND/CONSUMERS/SURVEY Of survey respondents said email is their primary channel of communication. 90%EmailNurturing @adamblitze
- 61. STATE OF DEMAND/CONSUMERS/SURVEY BestPractices SubjectLines 1 3 @adamblitze
- 62. STATE OF DEMAND/CONSUMERS/SURVEY BestPractices Content Blog Articles Industry Blogs -Any content about how to do their job better Case Study Video Interviews -Any content about how others benefited Buyers Guide Comparisons Sales Sheets -Any content about why you are the best choice @adamblitze
Editor's Notes
- Have DEG come up to introduce Adam Blitzer
- How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
- How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
- How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
- How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
- How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.