In February, WeChat’s parent company, Tencent, bought a 20% share of Dianping, the “Yelp” of China. In their update last month, the popular messaging app recently incorporated Dianping’s extensive database into their app, meaning that users can now tag locations with their posts. By clicking a location button, users can select from Dianping’s list of restaurants, tourist spots & landmarks nearby as a way to check in and let friends know where they are. For Chinese tourists, that means during their trips, as Dianping is popular even abroad, they’ll be posting their purchases, pictures & now their locations. As a result, adding your brand to the database not only makes you searchable on WeChat, but also allows users to see where their friends have been, driving awareness of your brand. In this post, KAWO will take you step-by-step on how to make sure WeChat users can find you.

1. Is Your Brand Searchable on
WeChat?
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2. WeChat has recently incorporated the extensive database of
Dianping, or the “Yelp” of China, into their messaging app
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3. Users can now tag locations from
Dianping’s list of restaurants, tourist spots
& landmarks nearby with their posts
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4. As more Chinese tourists use WeChat to post
purchases, pictures & their locations
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5. Adding your brand to the database not only makes you
searchable on WeChat, but also allows users to see where
their friends have been, driving awareness and traffic
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6. Step 1. Add your location on dianping.com since they share the same
database. Go to http://www.dianping.com/citylist
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7. Step 2. Find your city (ex. New York)
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8. Step 3. Go to the main page, then click “add store”
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9. Step 4. Fill out your basic information
Store Name
Type
Address
Phone number
Business time
Transportation
Captcha Code
Submit www.kawo.com

10. That’s it! Within 2 days, your company will appear on
search.
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11. To learn more about Chinese social media
visit kawo.com or contact
marketing@kawo.com
www.kawo.com