Smart Community Network™ aims to become the leading central platform provider for integrated digital cities and communities, provided with all the needed sub products and solutions to the consumer market worldwide. C-Matrix™ will be the first central service platform for the digital living to enable home, office, hotels and automobile automation & control, digital entertainment, services and communication into one unified user experience. For the first time a platform truly enables the artificial intelligent capabilities to keep up to our needs, it is the answer that the Smart Digital revolution consumer market was looking for, combining unrivalled ease of use and affordable costs. Mohamed Adam is one of the Founders of this initiative.

3. Sheikh Zayed Road
Then….

4. Sheikh Zayed Road
Now….

5. Sheikh Zayed Road
“What you see
now is only 10%
of my vision for
Dubai”
H.H. Sheikh
Makhtoum
Future….

6. LANs - WANs defined – SMARTLY!

7.  GCC Real Estate sector is witnessing hyper-growth
 (Regional resources are being consumed at a
phenomenal rate)
 Tertiary service industries are in great demand, but are
finding it difficult to keep pace with the developments
 There is a gap in the ability of local companies to
deliver
 This tight crease allows for a bridging opportunity
between the demand side and the supply side in the
format of a corporate services entity
 Risk is mitigated by becoming the link between the
supply side and the demand side!

8.  Projects have been announced in the GCC region
crossing the US $ 1 trillion!
 Developers are looking for mans to provide additional
offerings to differentiate from competition and to attract
waves of buyers – otherwise they risk losing their
competitive advantage.
 Market share for the building technologies market
including BMS, facility management systems and smart
home systems is estimated at 5% of the total capital
outlay for projects. Over the entire region this is
estimated at about US $50 billion.
 In Dubai alone, this means a technology market worth
US $1.8 billion in 2007 and about US $ 2.9 billion by
the end of 2009.

9.  Most new up-market residential projects have a basic smart
home solution built into their offering
 At least 40 residential towers in Dubai will have smart home
as a standard fit by end of 2006
 At least 5 major builders have begun promoting smart
homes
 Hospitality industry is also packaging smart controls in to the
guest rooms
 Market opportunity in Dubai alone is valued at approx US
$50 million by end 2006
 Market to grow substantially over the next 3 years
 Abu Dhabi is also taking the smart home route
 Qatar, Bahrain, Oman, Kuwait and Saudi are to follow
aggressively
 It is expected 40% of all new buildings in Dubai will have
Smart Home technology – 80,000 homes in 18-24 months.

11.  Integrated emails, forums, devices
 Integrated Community Circles
 Self-learning Systems
 Integrated with service providers
 Hyper data aggregators
 Media delivery pathways and channels

13. SCN services:
- Design of advertising message
to be placed on the portal
Optional add -ons:
Real estate - Home automation
revenues
developers - Home entertainment
- Voice control
Optional services :
SCN installs ‘at cost’
, - Automotive
the C-matrix Box, - Hi-tech gizmos
- Customized portal
allowing: - Products from partners
- IPTV
Advertisers
- Integration with BMS
- Integration with FM - The users to access to
revenues
- Messaging engine the SNC portal
revenues
- ... - The RE developer to
generate new revenues
revenues
and position their
development as ‘smart’
Advertising spaces
OEM and partners
e-wallet
SNC develops add-ons SCN Portal
to be integrated in the
Booming number revenues Subscriptions ,
SNC client licenses hardware of OEM ,
revenues of users ‘Pay as you go’
allowing:
- The users to access to User purchase
the SNC portal
revenues
- The OEM to better
position its hardware
versus competition
Service and content
providers
Web Access
SCN propose a setup to
revenues
be install on any
computer allowing
access to the SNC
portal
SNC services :
- Design of the virtual shop
- Hosting
- Delivery service

14. 1. Proactive service/content providers
2. Reaching the critical mass
3. Payment aggregation
4. Security

16. 1. Daily News customized ordered ( Reuters and APTN ).
2. Johina Service ( Covering ME Newspapers ).
3. Weather forecast ( International and local recourses ).
4. The latest stock market prices and business news ( ME & International ).
5. News analyzer & cross reference ( Advance User option ).
6. News history with Advance search ( 5 Years History Data ).
1. What to buy, men/women/teenagers/kids fashions( Shops Next Door ).
2. Daily Care perfumes, makeup and beauty accessories ( Advisor ).
3. Home furniture, online catalogs ( Home r Us EKIA).
4. Homes Art decorations. Connections to antique shops and art galleries.

17. 1. Islamic Services covering online access for Islamic resources .
2. Encarta Service (international and local encyclopedias centers) .
3. Do You Know Daily facts ( Based on user interest ) .
4. Today in the History ( Based on current date and user interest) .
5. Prayer Times reminder and Hijri calendar ( Prayer Times all the world ) .
1. Movies new releases and cinema news (Hyper Info www.imdb.com ) .
2. Music new releases, with access to online music stores .
3. Entertainment listings for places to go and things to do ( TimeOut ) .
4. Gamers services covers PS2, XBOX, PC Info's & Downloads .
5. Smart TV Electronic Program Guide ( Hyper EPG ) .
6. Daily horoscopes and puzzles, picture matching games and a lot more.

18. 1. Updates and news about the latest IT technology news .
2. Latest mobiles and small gadgets, a technology guide .
3. Latest inventions and researches that will affect our life .
1. Unlimited access to our online shopping platform .
2. Hiring maids and helpers to assist in home duties .
3. Access to libraries and Bookshop .
1. Creating a connected community identifies people with interest and specialty.
2. Offering a special type of the network gaming for the community users.

19. 1. Video on demand (IPTV) .
2. Car Renting services, with package picking facilities and delivering .
3. Airlines information center covering flight traffic, virtual travel path .
4. Our Hospitality network ( Hotels and resorts reservations ) .
5. Nutrition Management and health monitoring (online food advisor).
6. Transportation services ( Taxi, Train, Bus … ) trip planning system .
7. Centralized e-government services .
8. Yellow Service ( Telecommunication and yellow directory services ).
9. Education network covering Schools data access and integration .
1. Document OCR service (advance Imaging services) .
2. Real time translators technology (Hardware based Technology) .
3. Virtual Secretary is an (AI) Agent with basic communication skills .
4. Hyper Data Store is online data storage with high accessibility .
5. Document Management, AI Agent document analyzing features .

20. 1. Stock analyzer , Online brokerage Agency and stock monitoring.
2. News analyzer , analyze Business news indicators & cross referencing .
3. Business Contact Management and connected assets .
4. Virtual Personal Assistant (Home, Mobile and Office Editions) .
1. Phone Communication over internet and normal line.
2. Answer Machine & Message forwarding (Hardware based).
3. Video Conference (Communication technologies, white board, Sharing).
4. SMS, MMS and Webcast communication, message relaying.
5. DTMF interface support, Banks and other DTMF based services.
6. Voice based remote control (Over Phone), voice browsing interface.

21. 1. All the Free Access Service.
2. Online Virtual Services.
3. Service Providers Gateway.
4. Content Services.
The users at that level will enjoy the following features:
3. Service Categories:
• All the public service.
• All the Subscribers services
• eWallet Service
6.Product Categories:
• Using C-Matrix™ interface to integrate homes with the network.
• Advance subscriptions users access our speech recognition.
• Advance subscription cover business logic and business tools.

22. 1. All the Free Access Service.
2. Online Virtual Services.
3. Service Providers Gateway.
4. Content Services.
The users at that level will enjoy the following features:
3. Service Categories:
• All the public service.
• All the Subscribers services
• eWallet Service
6.Product Categories:
• Using C-Matrix™ interface to integrate homes with the network.
• Advance subscriptions users access our speech recognition.
• Advance subscription cover business logic and business tools.

23. Global CP
(news stock
, , Global
Remote Data Center Payment
VOD MOD
, , aggregation
games , gateway
Legend : Islamic...) Global
Content
• SP : Service Provider Server
• CP : Content Provider Global SP
• FM : Facility Management SMS gateway
( , Global
education on Advertisers
• BMS : Building Management System demand ...)
• AD : Advertising Agency
Advertisers
Food delivery Local
Restaurants partner
- oom Service
R Content
-Waselly Server
Other third Internet
party
Local
Newspapers
- SP and CP eConcierge
FM
Stock market
- - izelia
V
-... Local portal Telco
Installed on:
( community specific TV ISP
- BMS - PC channels
For local CP and SP
) -Etisalat
Gridlogix - STB
- OEM -Du
- BlackBox
Command Local Data Center - ...
Center
-Eutech
Phone
Conferen GSM
Delivery Conce
ce
service rt
-Aramex..
.
Loyalty cards
Retail outlets
restaurant
( ,
grocery...)
GSM Gateway
SMS
broadcast
...
Payment
aggregator
Outdoor
Hotel Taxi
, Advertising
Schools -
VDA Transportation Displays
...
- trum
O

24. The services will be divided up into three main subcategories, such as:
• Informatics Services (Basic Package):
4. e-Government Services. (e-Government)
5. City Information Service. (Timeout)
6. Shopping & Restaurant Information’s. (Timeout)
7. Transportation & Traffic Service. (RTA, Taxi Co.)
8. News Service. (Sakhr)
9. Multimedia Service. (Digital Music License)
• Directive Services (Level 2 Package):
• Direct Up-Link (Government).
• Direct Up-Link (Private Companies).
• Direct Up-Link (Educational association).
• Direct Up-Link (Hospitals).
• Serve-Back Services :
18. Tele-Shopping & Fast Food Orders. (Online Service)
19. Media on Demand. (Showtime)
20. Ads & Data mining. (Online Service)
21. Renting Cars, Booking Tickets & Pre-Service operations. (Online Service)

25. Hyper EPG
Full TV Electronic Program Guide supported by
International movie database and Media Feed
Systems.
Media Feed Systems :
Most Free to Air TV stations uses special Scheduling
Systems to set the TV programs and cotenants. Our
Scheduling Systems Plug-in are designed to read the
output dump files from those system and to convert it
to EPG format.
IMDB :
No matter if the movie is in your list or you just want to
get information about the story or follow the details, our
IMDB-EPG system will allow you to follow the data
based on movie name, actors, year of release, type of
movie, rating and a lot more.

26. SCN Wallet
Financial Transaction Manager, it works with prepaid
accounts or credit cards. And it provides the following
services :
1- Direct Online purchase.
2- Service Payments.
3- Telephone Purchase.
4- None Direct Transaction.
5- Financial Advisor Feedback.

27. The Gate keeper
It is the central point where all the entities of the city connect to.
It defines who can connect or not It define how and what kind of Server File Server Email Server
data can enter the Smart Community Network™ portal
The Repository of all the city data
E-Com Server FTP Server RTC Server
Stores all the virtual spaces for each city components Gather
the content form the external servers (remote data server)
hosting the contents from global SP, CP...
DB Server Proxy Server CMS Server
The Security Centers
Integrate all the security feature of the Smart Community
Network™, user rights, firewall... Media Server Web Server MNG Server
The Database Servers
Centralize all the information on every transaction and every AD Server MI Server
entity in the city App Server

28. C-Matrix™ Add-On for OEM
The C-Matrix™ client can be integrated in the Hardware of
OEM manufacturers. (E-Vision Set-Top-Box, Showtime
Set-Top-Box, ….).
C-Matrix™ Box:
A special developed Hardware to host the C-Matrix™
client software along with needed features as a Set-Top-
Box. The hardware requirements are minimum, which
means a cheap platform to be distributed to any home
user.
C-Matrix™ Online:
‘AOL Browser’ like version of the C-Matrix™ Client
software, it can be downloaded and installed into any PC
with internet connection.

29. Browse Bar:
Channel Bar: Full HD plus
High definition Picture-in-Picture
alpha blending  125% HD decode
required
Full HD plus
Multiple
Picture-in-Picture
decode

30. Lighting management
Doors / Shutters control
Air Conditioning / Fan regulation
Security / Other devices
Entertainment & Media Control

31.  Light and scene control
 Main living areas and bed rooms
 Energy management
 Out door lighting – time scheduling and scenes
 Energy management
 Air conditioning – user control and automated
 Car park/garage – automatic on/off
 Curtains/Blinds/Sun shades
 Control of irrigation, fountain, pool, jacuzzi
 Access control, Surveillance and Security
 Alarm integration
 Camera/surveillance
 Remote access and notification
 Automatic door locks
 Biometric keyless entry
 Entertainment
 Digital Home server for TV, music, video and photos
 Multi Room audio/video
 Streaming HD audio and video

33. As we are working with a big number of technology providers, and
some of them have an impressive home automations and
solutions, we are building the C-Matrix drivers to interact with their
systems and enable them to access the Smart Community
Network™ and use our services. Some of those solution providers
are Pulse, ConvergeX and Activemania, as well as the Information
Appliance manufacturer, who we are working with in a close range
to provide them with the means of creating the needed
connectivity for their products.

34. C-Matrix™ Automobile is the advance car interface, it provides all the functions
of a normal car stereo and CD player would do, as well as FM radio, but more it
comes with mobile and communication capabilities. Cars with C-Matrix™
systems stay always connected to home and office and city wide services on
the move. It comes with voice verification systems and speech recognition, and
it also can be integrated with the car ignition system and security to provide
more remote convenience and facilities.

35. C-Matrix™ Uplink is a software kit designed to interface with computers,
mobiles, Data servers, exchange servers and different types of production
environment. It is designed to provide data access to those platforms, as well
as execute AI agent’s tasks on those platforms.

36. For instance a shop (i.e. Carrefour), would like to sell some of its products and
advertise special promotions to all resident of the city. As a shop, Carrefour can
log to its space in the Smart Community Network™ portal to access to a set of
methods, rules and template designed specifically for the needs for a shop:
• Product lists
• Product prices
• Product pictures
• Product description...

37. MSN ® TV 2 Internet and Media Player: Ideal for Internet newcomers
• News, entertainment, sports, MSN Search, E-mail, MSN Video
service, Music, Photos, MSN Instant Messaging
• Great PC client: Music, photos, video
• Future potential: Service integration with CE devices
Microsoft TV IPTV Edition: End-to-End IPTV solution
• Built on Windows CE and Windows Server platforms
• Available to broadband network operators (telco and cable)
• Client software licensed to STB OEMs
“WinPVR” Digital Video Recorders
• Consumer retail hard disk (HDD) and DVD video recorders
• Based on Windows CE and Media Center GUI
• Simple, low cost EPG subscription service
• Great PC client: PlaysForSure and Media Center Extender
Windows XP Media Center Edition PCs
• Easy and complete home entertainment
• Ultimate home theater experiences: HDTV, DVD recording, …
• Content and experience distribution around the home

38. PlaysForSure Network Functionality
STBs
Seamless, secure media flow between
Windows PCs and networked Windows
CE devices
Personal and premium content shared
by “Windows Media Connect”
on host PCs
Open Standards Compatibility:
Universal Plug and Play (UPnP), Digital
Living Network Alliance (DLNA)
Hardware and Operating System
independent
Digital
Media Center Extender Functionality TVs
Full Media Center experiences Media Adapters
remoted to networked Windows CE devices
Live and recorded TV,
premium content, and third-party
applications and services
Media Center UI in addition to Video Recorders
OEM local device UI
Future: Hardware and
Operating System independent

39.  Investment
 Brand Registering as a Company
 3 Months initial Development form Day one,
 6 Months Advance Development After initial Development,
 8 Months Marketing form Day one.
 Building SCN Center After initial Development
 Providing Services After initial Development
 Production Phase Kickoff After Advance Development
 Co-Researches and Development