The document summarizes a study conducted by JuxtConsult to measure the user friendliness of websites in different categories. The study uses an online survey of 1,000 people per category to rate websites on 19 generic and 12 shopping-related parameters. Websites are given overall user friendliness index ratings and are ranked in their categories. Quarterly reports are available for purchase with category-level analysis and ratings of top websites.

1. JuxtConsult Web Connect Study How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users

4. User Friendliness Measuring Schema Ease of Usage Usage Satisfaction 1. Browser Compatibility 2. Download Time Ease of Access Site is easily accessible Site is easy to use with hassle-free navigation Site delivers task accomplishment 16. Timeliness of task completion 17. Quality of usage experience 18. Perceived sense of security in usage 19. Brand preference creation 10. Ease of locating task info 11. Ease of conducting the task 12. Navigation flow between pages 13. Navigational cues and helps 14. Error recovery 15. Customer responsiveness User Friendly Interface User Friendly Experience Website User Friendliness Accessibility Index Navigability Index Satisfaction Index © 3. Distinctive in identity (branding) 4. Presentation of content (layout) 5. Aesthetics (color, text, graphics) 6. User identification with the site 7. Ease of comprehension 8. Relevance of content 9. Relative quality of content Design Appeal Site is likeable and relevant Appeal Index User Friendly Interface Index (UFEX) User Friendly Experience Index (UZEX) Category Level Website User Friendliness Index (WUF)

5. Shopping Friendliness Measuring Schema © Refund Experience Refund process is well understood and smooth 9. Display/ease of locating refund policy 10. Comprehension of refund policy 11. Timeliness of refunds 12. Adequacy of refund amount Shopping Friendliness Index Refund Friendliness Index 1. Successful transaction completion 2. Ease of transacting 3. Comprehension of charges and prices 4. Adequacy of payment options 5. Sense of security while transacting 6. Promptness of transaction confirmation Transaction Experience Transacting on the site is easy, smooth and secure Transaction Friendliness Index Category Level Shopping User Friendliness Index (SUF) 7. Timeliness of product/service delivery 8. Appropriateness of delivery as per specification Delivery Experience Delivery of product/service is efficient and adequate Delivery Friendliness Index

6. Report Details

10. Thank You!