The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.

2. India Online 2007: Top Line Findings
Land survey undertaken in April 2007. Sampled 10,000
households in 31 cities of various population sizes
(population size of 20,000 plus) across all the 4 regions of
the country.
To estimate Internet user-ship and derive appropriate
‘weights’ to make online survey data representative of the
entire online urban population.
A large-scale online survey conducted in May 2007.
Methodology Sampled over 14,200 complete responses capturing net
usage behavior and website preferences.
To ensure representative sample, online survey conducted
using Yahoo and Rediff email properties as well as Google
search ads.
Use of only authentic Govt. of India data for estimation of
user-ship and deriving the representation ‘weights’.
A single cash prize ‘incentive’ used to enlist more sincere
and complete responses.
Website preferences reported after correcting for the
‘source’ bias of portals.
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3. India Online 2007: Top Line Findings
25.2 million ‘regular’ online urban Indians.
The pot still stays 15% growth over the previous year.
small… All urban net users around 30.3 million.
20 million internet users are on the net daily.
Average users per household at 1.97.
Only 37% come from top 10 metro cities.
19-35 years age groups account for only 67% of them.
But the melting 66% come from SEC ‘A’ and ‘B’.
continues… Only 17.5% come form ‘IT’ functional background.
Only 41% prefer to read in English.
Usage from home gone up significantly to reach 59%.
77% users accessing from homes use a broadband or superior
And the soup connection.
Yet ‘slowness in opening of websites’ and ‘difficulty in connecting to
is thickening! the net’ remain the biggest complaints.
Home based users relatively ‘heavier’ users of the net than of the
offline mediums.
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4. India Online 2007: Top Line Findings
Rank Online Activity % Undertaking in 2007
1 Emailing 95%
2 Job Search 73%
Top 10 3 Instant Messaging 62%
4 Check News 61%
Popular 5 Online Music 60%
Online 6 Chatting 59%
Activities 7 E-greetings 58%
8 Check Sports 57%
9 Online Games 54%
10 Dating/Friendship 51%
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5. India Online 2007: Top Line Findings
Online travel 43% of all regular online Indian have bought online.
booking 76% growth over the last year.
overshadows Makes it a 10.8 million strong current online buyer base.
online buying! 84% online buyers have bought a travel product online. Only 56% have
bought a non-travel product online.
Rank Website Top of Mind Recall Website Usage
1 Yahoo 29.80% 26.60%
Yahoo most 2 Google 27.20% 29.30%
recalled but 3 Rediff 11.50% 10.90%
Google most 4 Orkut 4.50% 7.90%
5 Gmail 2.90% 3.90%
used* 6 Hotmail 1.60% 1.50%
7 Indiatimes 1.00% 0.90%
8 Contest2win 0.60% 0.30%
9 MSN 0.50% 0.40%
10 Naukri 0.50% 0.50%
* - Corrected for ‘source’ bias in sampling.
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6. India Online 2007: Top Line Findings
Online Activity Top Website % Prefer to Use
Emailing Yahoo 53%
Instant Messaging Yahoo 63%
Most preferred Info Search - English Google 75%
Info Search –
websites for Google 74%
Languages
Job Search Naukri 37%
specific online Makemytrip 17%
Online Travel
activities* Yatra 16%
Online Shopping Ebay 34%
Yahoo 14%
Online News
NDTV 12%
Google 13%
Financial News & Info
Moneycontrol 13%
Online Share Trading ICICI Direct 36%
Google 17%
Real Estate Info
Magicbricks 14%
Bharatmatimony 29%
Matrimonial Search
Shaadi 28%
* - Corrected for ‘source’ bias in sampling.
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7. India Online 2007: Top Line Findings
Online Activity Top Website % Prefer to Use
Dating/Friendship Orkut 36%
Social Networking Orkut 64%
Most preferred Online Games Yahoo 18%
Zapak 17%
websites for Mobile Content Yahoo 14%
specific online Rediff 12%
Online Music Raaga 22%
activities* Sports Content Espnstar 29%
Cinema Content Yahoo 11%
Astrology Yahoo 22%
Online Education Google 34%
Local Language Content Google 12%
Blog Site Google 21%
* - Corrected for ‘source’ bias in sampling.
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8. India Online 2007: Top Line Findings
1. Main Report
User Segment Supplementary Reports:
2. Women on the net
3. Youth on the net (teenagers and young adults)
4. Net users by their socio-economic (SEC) profile
5. Students on the net
List of 6. Corporate employees on the net
7. IT professionals on the net
Supplementary 8. Heavy Online Spenders on the net
9. Bloggers on the net
Reports 10. Car owners on the net
11. Two-wheeler owners on the net
12. Mobile phone owners on the net
13. Credit card owners on the net
14. Net users by place of access (homes, place of work, cyber
cafes)
15. Net users by type of connection (broadband, dial-up, etc.)
16. Net users by city/town type (metros, urban uptowns,
emerging towns, and others...)
17. Net users as financial investors
18. Vernacular language net users
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9. India Online 2007: Top Line Findings
Category Supplementary Reports: (profiling of top 5 websites):
19. Online Shopping
20. Emailing
21. Instant Messaging
22. Job Search
23. Matrimony
List of 24. Info Search – English
25. Online Travel
Supplementary 26. Social Networking/Communities
27. Friendship / Dating
Reports 28. Online News
29. Financial Info/News
30. Online Share Trading
31. Cinema Content
32. Sports Content
33. Online Music
34. Online Games
35. Online Real Estate
36. Mobile Content Download
37. Astrology
38. Online Education/Learning
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10. India Online 2007: Top Line Findings
The main report is available for Rs.1,00,000 / USD 3,500.
Each of the supplementary report is also priced at
Rs.1,00,000 / USD 3,500.
Only supplement reports cannot be bought in isolation
(without the main report).
Pricing
If you buy more than 3 reports, you get a 15% discount on
the total invoice amount.
Payment Terms – 50% advance, 50% on delivery of all
ordered reports.
Delivery Timeline – Main report immediate on advance
payment. Supplementary reports also immediate if ready,
otherwise delivery of supplementary report to be
committed post purchase of the main report.
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11. India Online 2007: Top Line Findings
Address : 7, Kehar Singh Estate, 1st Floor,
Westend Marg, Lane 2, Said-ul-Ajaib,
New Delhi – 110030
Contact
Telephone : +91-11-29535098, +91-98112-56502
Details
Contact Person: Sanjay Tiwari
Email : sanjay@juxtconsult.com
Website : www.juxtconsult.com
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