Brand Scorecard is a periodic study undertaken to track a brand's performance at all key ‘consumer-brand interaction' milestones such as ad recall, brand recall, brand royalty and usage habits. The study is indispensable for those aiming to compete for future market shares.This particular study helps in understanding brand's current performance in the Online Share trading category

1. JuxtConsult Brand ScoreCard Track
TM
How ‘ready’ is your brand to compete for future market shares!
Google
Category: Generic Portals (All Purpose Websites)
January 2009

2. * Relative Index – relative to the top brand being 100%

3. Brand Momentux™ Map
Brand Momentum
2.0
Mass Driven
Size
Google
1.5
In.com
Brand Mass
Yahoo
MSN
Rediff Indiatimes
1.0
AOL
Sify
0.5
Speed Driven
0.0
0.0 0.5 Brand Speed 1.0 1.5
Logarithmic scale

4. Attribute Brand Perceptual Map
.6
Email
.4
Sify Financial Info
MSN
.2
Yahoo Google
Cricket Content
News
-.0
In.com Cinema Content
-.2
Non-cricket Sport Content
Shopping
Astrology Indiatimes
Attribute
-.4
Rediff
-.6
-1.0 -.5 0.0 .5 1.0
Brand
The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to other attributes.
The closer it is to ‘0-0’ axis, the less it Is associated with any attribute at all

6. Study Overview
The first syndicated brand tracking study that proposes to measure your
brand performance at the category level on a monthly basis
The Brand ScorecardTM not only measures the current performance of your
brand but also its future-readiness (the ‘momentum’ with which it is
moving to compete for future market shares)
Measures the ‘sustenance power’, ‘persuasive power’, ‘consumer pull’,
‘loyalty’ and ‘momentum’ of your brand vis-à-vis the competing brands in
the category
Gives you the key reasons why your brand is preferred more (or less) vis-à-
vis the competing brands

7. JuxtConsult Brand Track Framework ©
Brand Visibility TOM Ad Recall (share of voice)
Brand Sustenance
Brand Consideration TOM Brand Recall (share of mind)
Brand Persuasion
Brand Preference Brand Likely to Buy (share of preference)
Brand Pull Brand Loyalty
Brand use currently
Brand Switch Brand Repeat Purchase (share of consumers)
Likely Switchers (Net) Likely Loyal Users
Brand Momentum

8. Key Brand Scorecard Measures!
Brand Sustenance Ratio of TOM Brand Recall
TOM Ad Recall
How much does the brand transcend the ad
Ratio of Intention to Purchase Brand
Brand Persuasion
Spontaneous Brand Recall
How persuasive is the brand story
Brand Pull Ratio of Likely Switch-ins to the Brand
Likely Switch-outs from the Brand
Brand’s ability to attract new/competitive brand consumers
Brand Loyalty Ratio of Likely to Continue Buying the Brand
How much is the brand retaining its existing consumers Total Current Users of the Brand

9. Key Brand Scorecard Measures!
Secondary Brand Share Total Current Users of the Brand
Total Current Users of the Category
Brand share on multiple brand usage basis
Primary Brand Share Preferred Current Users of the Brand
Total Current Users of the Category
Brand share on most-preferred brand usage basis
Brand MomentuxTM Brand Mass x Brand Speed Accelerators
Current Users x Brand Persuasion factor, Brand Pull
Brand’s competitive-readiness for future market shares
factor, Brand Loyalty factor

10. Study Methodology
Monthly brand tracking and reporting
Reporting sample of over 2,000 relevant internet users every month.
Both intended and current category users captured
Online survey conducted using JuxtConsult’s own net user panel
(www.getcounted.net). The panel has over 120,000 members already
with new members also getting added every month
Data made representative of all online Indians across SEC classes, age
groups, income groups and town classes (using appropriate
'demographic multipliers‘ from JuxtConsult India Online Study)

11. Respondent Profile – Generic Portals
January 2009
Demographic Attributes Respondent Profile
Sample size – 2,219
Representation Size – 29 million
Gender Male 75%
Female 25%
Age Distribution Below 13 years Not included in study
13-18 years 2%
19-24 years 30%
25-35 years 44%
36-45 years 15%
Above 45 years 9%
City Type Up to 1 Lakh 16%
(Population Size) 1-5 Lakhs 9%
5-10 Lakhs 40%
Above 10 Lakhs 35%
City Type Metro 33%
(Market Size) Urban uptowns 6%
Emerging Towns 14%
Others 47%

12. Respondent Profile – Generic Portals
January 2009
Respondent Profile
Sample size – 2,219
Demographic Attributes Representation Size – 29 million
Region-wise Distribution North 21%
East 14%
South 31%
West 34%
Socio-economic Classification SEC - A 29%
SEC - B 33%
SEC - C 22%
SEC - D 12%
SEC - E 4%
Monthly Household Income Up to Rs. 10,000 41%
Rs. 10,000 – Rs. 30,000 40%
Rs. 30,000 – Rs. 50,000 10%
Above Rs. 50,000 9%
Most Expensive Vehicle in the HH 4-wheeler 14%
2-wheeler 48%
Bi-cycle / others 17%
Don't own any vehicle 21%

13. The Report
Overall ‘category’ level brand tracking and brand scorecard analysis
Brand parameters reported:
• Ad Scores (TOM ad recall, source of ad recall)
• Brand Mindshare Scores (TOM brand recall, source of recall, Total aided brand awareness)
• Brand Perception Map
• Brand Shares (Secondary - multiple usage basis, Primary - preferred usage basis)
• Reasons for preference for the primary brands
• Overall usage satisfaction rating for the primary brand
• Brand Performance Scores (Mind and Brand share conversion ratios, Sustenance,
Persuasion, Pull, Loyalty, Momentum)
Change reporting to start only from the second month
Custom and segment level reporting can be considered separately at additional cost*
* depending on the sufficiency of sample size of required segment cuts

14. JuxtConsult Brand ScoreCard Track TM
Pricing of Reports
One Time Report* Annual Subscription*
(1 month report) (12 monthly reports)
Rs. 75,000 Rs. 360,000
* 12.36% service tax extra
• Payment Terms : One Time Report: 100% advance
: Annual Subscription: 50% advance, 50% at 6 months
• Delivery Timeline : First Report: 1 week from date of order
: Monthly Reports: First week of following month
• Report Delivery Format : PDF

15. Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
• Telephone : +91-11-29535098, +91-9811256502
• Contact Person : Sanjay Tiwari
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com

16. Thank You!