Supporting slides for Swarovski case study. Based on article Dąbrowska, J., Lopez‐Vega, H. and Ritala, P., 2019. Waking the Sleeping Beauty: Swarovski’s Open Innovation Journey. R&D Management, 49(5), pp.775-788. https://doi.org/10.1111/radm.12374 Creative Common license applies. Feel free to use the slide deck in your teaching, consulting, or any other purposes. For editable ppt slides, please contact the authors.

1. Case Study - Supporting Teaching Slides for article by
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https://doi.org/10.1111/radm.12374
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WAKING THE SLEEPING BEAUTY
‘s open innovation journey
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2. PRESENTATION
OUTLINE
TOPICS COVERED
Image: ar130405 from Pixabay

3. © Dabrowska, Lopez-Vega, Ritala

4. LEARNING OBJECTIVES
Understand the main
concepts of:
Design Strategies for
Organizational
Transformation
Learn HOW Swarovski (a mature company) embraced
organizational change and enhanced (open) innovation
capabilities
© Dabrowska, Lopez-Vega, Ritala

5. SLEEPING BEAUTIES
Incumbent companies that
have been able to:
© Dabrowska, Lopez-Vega, Ritala

6. https://bit.ly/2UsqoTy
Watch the Spotlight on
Organizational Ambidexterity
© Dabrowska, Lopez-Vega, Ritala

7. ORGANIZATIONAL
RIGIDITY
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© Dabrowska, Lopez-Vega, Ritala

8. ORGANIZATIONAL
AMBIDEXTERITY
For details: O'Reilly III, C.A. and Tushman, M.L. (2013). Organizational ambidexterity: Past, present, and future. Academy of Management Perspectives, 27(4), pp.324-338.
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), pp.71-87.

9. OPEN INNOVATION
Research Development Commercialization
New Market
Research
or
Idea
Current
Market
© Dabrowska, Lopez-Vega, Ritala

10. OVERCOMING ORGANIZATIONAL
RIGIDITY THROUGH OPEN INNOVATION
© Dabrowska, Lopez-Vega, Ritala

11. © Dabrowska, Lopez-Vega, Ritala

12. CASE
BACKGROUND
Source: Swarovski Group. Learn more on the history: https://www.swarovskigroup.com/S/125/history/History.en.html
© Dabrowska, Lopez-Vega, Ritala

13. Swarovski’s open innovation journey
Drivers & change mechanisms
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14. ORGANIZATIONAL INERTIA AT SWAROVSKI
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15. Swarovski’s open innovation journey
© Dabrowska, Lopez-Vega, Ritala

16. EXAMPLES OF INITIATIVES
© Dabrowska, Lopez-Vega, Ritala
https://bit.ly/3fsobTJ

17. QUESTIONS FOR DISCUSSION
EXAMPLES for self-reflection and/or group discussion
© Dabrowska, Lopez-Vega, Ritala

18. OTHER RECOMMENDED READING
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19. AUTHORS
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h.lopezvega@surrey.ac.uk
https://doi.org/10.1111/radm.12374
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© Dabrowska, Lopez-Vega, Ritala