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HOW MASS COLLABORATION CHANGES EVERYTHING  (TAPSCOTT & WILLIAMS, 2008) Wikinomics Hoppner & Simion - CMN 5150 - 07/11/11 Justin Hoppner & Theodora Simion CMN 5150 – Knowledge Management and Social Media Dr. Pierre Levy Department of Communication The University of Ottawa
About the Authors Hoppner & Simion - CMN 5150 - 07/11/11 Anthony D. Williams  is a best-selling author, speaker and consultant who helps organizations harness the power of collaborative innovation in business, government and society. Don Tapscott  is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. Tapscott is chairman of business strategy think tank New Paradigm (now nGenera Insight),  and is also Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto.
The Age of Participation “ (...) a tipping point where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and distributed on a global basis” (p.10). Peer Production “ The growing accessibility of information technologies puts the tools required to collaborate, create value, and compete at everybody’s fingertips. This liberates people to participate in innovation  and wealth creation within every  sector of the economy” (p.11) We the people ” “ (...) the competition is no longer  their arch industry rivals; it’s the uberconnected, amorphous mass of self-organized individuals that is gripping their economic needs firmly in one hand, and their economic destinies in the other” (p.14) “ A wiki is more than just software for enabling multiple people to edit Web sites. It is a metaphor for a new era of collaboration and participation (...)” (p.18). Hoppner & Simion - CMN 5150 - 07/11/11 Introduction
Wikinomics & the Perfect Storm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11
Peer Pioneers ,[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11
Ideagoras ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11 Ideagoras are beginning to prove that “a large, diverse network of talent will solve well-defined problems faster and more efficiently than an internal R&D group” (p. 99), and increasingly, companies should assume the best people reside  outside the corporate walls .
Prosumers  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11
The New Alexandrians & Platforms for Participation  ,[object Object],Hoppner & Simion - CMN 5150 - 07/11/11 ,[object Object],[object Object],“ Platforms for participation create a global stage where large communities of partners can create value and, in many cases, new businesses in a highly synergistic ecosystem.” (p. 269)
[object Object],Hoppner & Simion - CMN 5150 - 07/11/11 The Global Plant Floor and the Wiki Workplace “ Wiki workplaces increase innovation and improve morale by cutting across organizational hierarchies in all kinds of unorthodox ways” (p. 269) ,[object Object],[object Object]
[object Object],Hoppner & Simion - CMN 5150 - 07/11/11 The Dark Side of Wikinomics Those who remain skeptical to the ideals of wikinomics argue that: ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11 Enterprise 2.0: Harnessing the Power of Wikinomics Key lessons of how smart firms are putting the principles of wikinomics into practice: A follow-up to  Wikinomics , the best-selling management book of 2007,  Macrowikinomics  offers “nothing less than a game plan for all of us to fix a broken world”.
Related Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hoppner & Simion - CMN 5150 - 07/11/11

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UOKM (Simion/Hoppner)

  • 1. HOW MASS COLLABORATION CHANGES EVERYTHING (TAPSCOTT & WILLIAMS, 2008) Wikinomics Hoppner & Simion - CMN 5150 - 07/11/11 Justin Hoppner & Theodora Simion CMN 5150 – Knowledge Management and Social Media Dr. Pierre Levy Department of Communication The University of Ottawa
  • 2. About the Authors Hoppner & Simion - CMN 5150 - 07/11/11 Anthony D. Williams is a best-selling author, speaker and consultant who helps organizations harness the power of collaborative innovation in business, government and society. Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. Tapscott is chairman of business strategy think tank New Paradigm (now nGenera Insight), and is also Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto.
  • 3. The Age of Participation “ (...) a tipping point where new forms of mass collaboration are changing how goods and services are invented, produced, marketed, and distributed on a global basis” (p.10). Peer Production “ The growing accessibility of information technologies puts the tools required to collaborate, create value, and compete at everybody’s fingertips. This liberates people to participate in innovation and wealth creation within every sector of the economy” (p.11) We the people ” “ (...) the competition is no longer their arch industry rivals; it’s the uberconnected, amorphous mass of self-organized individuals that is gripping their economic needs firmly in one hand, and their economic destinies in the other” (p.14) “ A wiki is more than just software for enabling multiple people to edit Web sites. It is a metaphor for a new era of collaboration and participation (...)” (p.18). Hoppner & Simion - CMN 5150 - 07/11/11 Introduction
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