EnModus at Smart Homes 2013 Cambridge

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1) EnModus is a UK-based smart home technology company that has invented Wattwave, a powerline communications technology for enabling smart appliances at a cost of less than £1.50. 2) There are many different connectivity technologies competing in the smart home market based on factors like data rate, power, range, and adoption challenges relating to standards and existing ecosystems. 3) EnModus believes that in the long run, only high bandwidth wireless, low power wireless, and long range wired technologies will dominate the smart home market based on application value, cost, and risk.

Technology Business

Smart Homes & Cleanpower 2013 Conference
5 November 2013
Cambridge
www.hvm-uk.com/smarthomes
www.enmodus.com

Connectivity in the Smart Home
Winner takes all or Horses for Courses?

www.enmodus.com

Introduction
enModus is a Smart Home technology company
Founded in Jan 2010, we have five employees, based in Chepstow, UK
Invented Wattwave™, a powerline communications technology
Wattwave offers unbeatable range and radically lower cost
Wattwave is firmware embeddable, or available in module format
Wattwave can enable Smart Appliances for <£1.50 OEM cost
Plan to use our own pilot product,

,

, to seed the market

Raised £150k angel and £1m seed VC rounds in 2010 and 2011
Closing a £1.5m VC round in Q4 2013 with a new investor
www.enmodus.com

There are many technologies out there…..

and more…..
…all vying to be the communications technology of choice for the Smart Home
www.enmodus.com

There are many factors of choice……
Connectivity

Adoptability

Data rate
Power
Range
Robustness
Update freq
Security
Network size
etc etc

Co-existence
Interoperability
Medium limitations
Product integration
Hub integration
Convergence
Standards

..$application value add..
$cost…$risk

www.enmodus.com

Applications delivery

Existing ecosystem
Infrastructure
Platform integration
API availability

….but which will prevail?
Connectivity

Adoptability

Data rate
Power
Range
Robustness
Update freq
Security
Network size
etc etc

Co-existence
Interoperability
Medium limitations
Product integration
Hub integration
Convergence
Standards

..$application value add..
$cost…$risk

www.enmodus.com

Applications delivery

Existing ecosystem
Infrastructure
Platform integration
API availability

..longer term thinking must trump short termism..
Connectivity

Adoptability

Data rate
Power
Range
Robustness
Update freq
Security
Network size
etc etc

Co-existence
Interoperability
Medium limitations
Product integration
Hub integration
Convergence
Standards

..$application value add..
$cost…$risk

www.enmodus.com

Applications delivery

Existing ecosystem
Infrastructure
Platform integration
API availability

Consolidation
No single technology can dominate the Smarthome
We believe only three core technologies will eventually dominate……
• High bandwidth wireless (mains or rechargeable battery infotainment)
• Low power wireless (wireless sensors)
• Long range, guaranteed coverage, wired (mains appliances and embedded infrastructure)

…based on application value add, cost and risk
Other technologies will remain niche

www.enmodus.com

The hub/gateway/CAD/modem router will be the
battleground

…one box to rule them all...

Convergence of:

High bandwidth wireless
Low power wireless
Long range, guaranteed coverage, wired

…driven by long term strategic thinking by telco’s, media and cable companies
www.enmodus.com

Summary
Value added from smart homes must be driven application by application

We must not force-fit unsuitable technologies to applications

Horses for courses, not winner takes all

The industry will successfully integrate at the hardware level

The real challenge is at a platform level !

www.enmodus.com

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EnModus at Smart Homes 2013 Cambridge

1. Smart Homes & Cleanpower 2013 Conference 5 November 2013 Cambridge www.hvm-uk.com/smarthomes www.enmodus.com

2. Connectivity in the Smart Home Winner takes all or Horses for Courses? www.enmodus.com

3. Introduction enModus is a Smart Home technology company Founded in Jan 2010, we have five employees, based in Chepstow, UK Invented Wattwave™, a powerline communications technology Wattwave offers unbeatable range and radically lower cost Wattwave is firmware embeddable, or available in module format Wattwave can enable Smart Appliances for <£1.50 OEM cost Plan to use our own pilot product, , , to seed the market Raised £150k angel and £1m seed VC rounds in 2010 and 2011 Closing a £1.5m VC round in Q4 2013 with a new investor www.enmodus.com

4. There are many technologies out there….. and more….. …all vying to be the communications technology of choice for the Smart Home www.enmodus.com

5. There are many factors of choice…… Connectivity Adoptability Data rate Power Range Robustness Update freq Security Network size etc etc Co-existence Interoperability Medium limitations Product integration Hub integration Convergence Standards ..$application value add.. $cost…$risk www.enmodus.com Applications delivery Existing ecosystem Infrastructure Platform integration API availability

6. ….but which will prevail? Connectivity Adoptability Data rate Power Range Robustness Update freq Security Network size etc etc Co-existence Interoperability Medium limitations Product integration Hub integration Convergence Standards ..$application value add.. $cost…$risk www.enmodus.com Applications delivery Existing ecosystem Infrastructure Platform integration API availability

7. ..longer term thinking must trump short termism.. Connectivity Adoptability Data rate Power Range Robustness Update freq Security Network size etc etc Co-existence Interoperability Medium limitations Product integration Hub integration Convergence Standards ..$application value add.. $cost…$risk www.enmodus.com Applications delivery Existing ecosystem Infrastructure Platform integration API availability

8. Consolidation No single technology can dominate the Smarthome We believe only three core technologies will eventually dominate…… • High bandwidth wireless (mains or rechargeable battery infotainment) • Low power wireless (wireless sensors) • Long range, guaranteed coverage, wired (mains appliances and embedded infrastructure) …based on application value add, cost and risk Other technologies will remain niche www.enmodus.com

9. The hub/gateway/CAD/modem router will be the battleground …one box to rule them all... Convergence of: High bandwidth wireless Low power wireless Long range, guaranteed coverage, wired …driven by long term strategic thinking by telco’s, media and cable companies www.enmodus.com

10. Summary Value added from smart homes must be driven application by application We must not force-fit unsuitable technologies to applications Horses for courses, not winner takes all The industry will successfully integrate at the hardware level The real challenge is at a platform level ! www.enmodus.com

11. www.enmodus.com

EnModus at Smart Homes 2013 Cambridge

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