"BRAND New World" is a fresh perspective on three mega-trends that are permanently changing brands, business and elections - and three methods to harness these trends to create a compelling, relevant personal or organizational brand. - The growing impact of "Millennial Moms" on every brand - Social and mobile as a force-multiplier for brands of all sizes - Creating differentiation that can't be stolen or copied - The changing faces of demographics and the rise of "The Innovators"