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BRAND New World
Created by Justin Foster
@fosterthinking
Millennials
Social/Mobile
3 Things to Know About
Social/Mobile
Emphasizes individual
experiences.
Force-multiplier for brands.
A difficult world for jerks.
The New Demo Model
The Old Model
•  Age
•  Income
• 	
  	
  Media consumption
New Model
The Low-End of the Market
The Traditionalists
The Innovators
The Millennials
3 Things to Know About
Millennials
Attracted to meaning.
Network more powerful
than net worth.
Highly individualistic but
still social.
Attract the Innovators
Be truly different.
Provide something
truly different.
Look different.
Messaging
We believe …
Message brought to
life by experience.
Repeated by everyone.
Promotion
Connect emotionally.
Build story-telling
platforms.
Managing relationships is
the new
“Brand Management”
Readiness Checklists
  Cultural health measured
  Law of Attraction triggered
  Stories inspired
  People offended
  Leading your industry
Want to bring
“BRAND New World”
to your next company or
industry event?
Contact Sharon Brooks:
sharon@price-associates.com
Find Me
Phone: 208.841.3497
Email: justin@fosterthinking.com
Web: fosterthinking.com
Twitter: @fosterthinking

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BRAND New World