Your supporters can make fundraising pages without leaving your charity’s website, when you use our page-creation API. It connects your charity’s website with JustGiving.com, allowing them to talk to each other in real time and share information instantly. The page-creation API is one of the many JustGiving integrations that enable your charity to embed world-class online fundraising technology into your website.

1. Your charity’s guide to the
fundraising page-creation API
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2. Hello
Your supporters can make fundraising
pages without leaving your charity’s website,
“For the 2011 events there’s
when you use our page-creation API. been a 50% increase
It connects your charity’s website with of entrants creating
JustGiving.com, allowing them to talk fundraising pages.”
to each other in real time and share
information instantly. Joanne Warner
Senior manager
The page-creation API is one of the many Cancer Research UK
JustGiving integrations that enable your
charity to embed world-class online
fundraising technology into your website.
Seamless
Your supporters experience a seamless
journey. They can sign up for an event and
create a JustGiving page in just a few clicks.
Raise more
It’s easier for your supporters to create a
JustGiving page, so you’ll get more people
raising money online for your charity.
Efficient
There’s no need to chase your event
participants to create a JustGiving page.
It’s all done in your registration process.
Here are a few of the charities already using the page-creation API:
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3. How it works
1 John visits your charity’s website and
chooses to participate in the Edinburgh
Marathon as part of your running team.
He pays an event-registration fee, sets a fundraising target
2 and tells you he is raising money in memory of his sister.
Your charity receives all the data he has submitted, against
the appropriate custom codes in your JustGiving reports.
£ This means you get the full picture of his fundraising
(his event, his target and why he is fundraising for your
charity). So you can allocate income appropriately.
At the end of the event registration, John is automatically
3 prompted to create a fundraising page on JustGiving.
It’s pre-populated with the information he gave when
he registered, so he doesn’t have to waste time entering
his details again.
It’s easier for your supporters to create a JustGiving page, so
you’ll get more people raising money online for your charity.
And you don’t have to worry about chasing them to create
a JustGiving page. It’s already done in your registration process.
The page is also personalised with content your charity
4 has provided, like your brand colours, images and video.
You can control your charity’s branding on any fundraising
pages created via the page-creation API.
This means visitors to these pages can view your messages
and have a consistent experience of your brand.
John tells all his friends about your event and his fundraising.
5 They donate to his page and leave messages of support.
You can download a report in your JustGiving account
showing the details of the donations, or set up an
automatic feed into your fundraising database.
We automatically transfer the donations to your
charity and reclaim Gift Aid on your behalf.
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4. How it works for Great Ormond Street
Hospital Children’s Charity (GOSHCC)
1 Runners who have already secured a place
for an event, such as the London marathon,
come to the GOSHCC website to find out
how they can fundraise for the charity.
2 They submit their details, including their
size for a free running vest, and whether
they are running for one of GOSHCC’s
corporate partners.
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5. 3 They select the event they have a place for,
say how much they are hoping to raise and
why they are supporting GOSHCC.
4 They are automatically asked to start
fundraising by creating a page on JustGiving.
The page is pre-populated with their
information and GOSHCC branding.
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6. How it works for NSPCC
1 Potential supporters visit the NSPCC
website to find how they can ‘Get Involved’
with the charity.
They look through the events listed on the
website and choose one to take part in.
2 They submit their details and pay
the event- registration fee.
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7. 3 They set a fundraising target and confirm
whether they are raising money in memory
of a loved one.
4 A fundraising page on JustGiving is
automatically created. It’s already
personalised with the information they
provided during the registration process.
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8. How it works for Shelter
1 A corporate team decides to take part
in Shelter’s Vertical Rush and pays the
event-registration fee.
2 They choose a time slot to participate in the
event and set their team fundraising target.
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9. 3 At the end of the registration process
they are automatically prompted to create
a fundraising page on JustGiving and share
the details on social media.
4 They give their fundraising page a name,
choose a URL and add their story. All this
information is pre-populated on their page.
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10. Is the page-creation API
right for your charity?
Here are a few things to consider:
Your technical know-how Your timeline Your website
Implementing APIs is best left In some cases charities have Does your charity’s website
to the experts. If you’re not been able to integrate our have a CMS (content
a programmer or developer, page-creation API in just four management system) that
and there’s not one at your weeks, but we recommend can integrate APIs? Do you
charity, we recommend scheduling two to six months have an online form that
working with an agency. from planning through to enables people to sign up
implementation. If you’re for an event via your website?
working to a tight deadline, If you’re not sure, put us in
get in touch and we can touch with your web team
discuss your options. and we will happily chat to
them about it.
Contact us at
http://just.ly/api-contact-us
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11. Your people Your budget Here are a few agencies
Consider all the teams in your charities have worked with
It’s free to access and use
organisation that need to to implement our APIs:
JustGiving APIs. If you decide
help you create your vision, to work with an agency you’ll
as well as help you achieve it. need to allocate budget
It’s really important they feel for their involvement in the
part of the process and can project. The cost will depend
commit the time to helping on the level of integration
you with the project. and sophistication you’re
hoping to achieve. Any of the
In our experience the sooner agencies mentioned here can
you can involve all the key provide you with a quote.
stakeholders, the better.
Every charity is structured
slightly differently, but
we recommend involving
people from the following
departments: data, supporter
care, digital, marketing,
events, fundraising.
You might want to consider
making someone at your
charity the project manager.
They can be the central point
of contact for all the key
stakeholders, understand
their requirements and
keep everyone working
to the timeline.
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12. How to get started
Feeling inspired?
Here are some top tips and templates to help you
organise your ideas and create a framework for your
JustGiving integration project.
Work out the user journey
Put yourself in the position of a potential
supporter of your charity and think about
the steps you’d want them to take on
your website. Write down each step
as part of a flow diagram.
Draw You can download an example at
mock-ups http://just.ly/flowchart-example
Create some simple mock-ups of
your website to show the changes
and additions you’d like to make. They
will really help bring your vision to life,
making it easy for all your stakeholders
to understand what you want to
achieve and how they can help. Talk to your team
You can download an example at
http://just.ly/wireframe-example
Work with your team to answer the
question ‘What will success look like?’
and define your objectives.
Get started today
Send us your details at http://just.ly/api-contact-us
and we’ll be in touch to chat through your options.
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13. Want to find out more?
Send us your details at http://just.ly/api-contact-us
and we’ll be in touch to chat through your options.
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