On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.

1. Online Fundraising made easy
December 2013
Marco Kuntze
@kuntze
marco@justgiving.com
www.justgiving.com/charities

2. To connect every cause
to givers who care
12 years
22 Million Users
€1.8 Billion raised
€300 Million this year

3. BECAUSE ITS
LESS LONELY
THAN SUFFERING
FROM
ALZHEIMERS
VICKY RAN ALL WINTER...
AND COMPLETED 26.2MILES
SHOW YOU
CARE

4. BECAUSE IT LESS
SCARY THAN
BEING
DIAGNOSED WITH
CANCER
SHOW YOU
CARE

7. http://just.ly/Dublin-Marathon-Pho
www.justgiving.com/en/discover

8. REACH: You’ll be where the people are
 Reach a global community of supporters and givers
 Benefit from word-of-mouth marketing
 Rich content and stories to share
 50% of people on JustGiving find us through social media
 Millions of supporters are already on JustGiving
www.flickr.com/photos/jamescridland/613445810/

9. INCOME: You’ll raise more money
 People are more generous online
 More payment choices (credit card, direct debit,PayPal)
 Enable people to give where + when they want (PC, mobile, Facebook etc)
 Supporters can give in chosen currencies
 Improve cash flow and better return of sponsorship money
http://www.flickr.com/photos/41036398@N00/3455272493/

10. EFFICIENT: You’ll save time + admin
 Better ROI
 Instant reporting and supporter insights
 Triggered email alerts (page created, donation received, thanking)
 Build relationships from the start (not just when the cash comes in)
 Less burden on administration
 More secure than cash donations
http://www.flickr.com/photos/kozumel/2228603119/

11. Many ways to raise money online
1.
2.
3.
4.
5.
6.
Event fundraising
Appeals and Direct Giving
In Memory fundraising
Company fundraising
Social media fundraising
Mobile fundraising

12. JG event partnerships
Event Fundraising
 Public events
 Charity organised events
 Supporter organised

14. Appeals Fundraising
 Raise money for specific appeal or projects
 Show community of givers
 Supporters and givers share appeal with their network

15. www.childsifoundation.org/blog/2010/08/from-joey-with-love/
www.youtube.com/watch?v=0izq1pN6Z3E

16. Public outpouring of grief

17. In contrast to 2012....

19. In Memory pages
In Memory pages are
automatically given
a sensitive theme
The page can be shared
on social networks
in a single click
This is where your fundraiser
can tell their story and pay
tribute to a loved one
The name of the person who is
being remembered links through
to a collection page
Your charity features
prominently on the page
Your fundraiser can add updates

20. “In
the hospital we just set up a page and that was
it. I really don’t remember doing it. We were kind
of on autopilot but because so many people
asked us what they could do this was the only
thing we could think of”
“The best thing for me was the link with Facebook.
That was the easiest thing”
)

22. Company Fundraising
Companies want to:
Showcase their support
Track success
Engage with their staff
Charity opportunities
Extent your corporate partnership
Encourage staff to fundraising for you

25. The new fundraiser
Social media savvy
Mobile user

26. Smartphone usage in the Vatican

27. Smartphone usage in Ireland
http://www.thinkwithgoogle.com/mobileplanet

28. Smartphone usage in Ireland

29. Irish Smartphone users who’ve made a purchase
2013

30. 4G is coming

31. % of visits to
JustGiving that are
from mobile devices
32%
6%
April
2010
70%
55%
15%
April
2011
April
2012
April
2013
April
2014

33. A *marathon* amount of mobile traffic

34. Growth of mobile Facebook

35. Mobile Facebook has overtaken desktop Facebook

36. Facebook’s (mobile) user stats
May 2013

37. And it’s still growing...
July 2013

38. Ok, so why
does that
matter?

39. Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested

40. Timeline integration

41. Greater context, more reach

42. Facebook timeline

43. One active
fundraiser
14.2 sponsors
160 unique visits to their
fundraising page
562 friends view ..
posts on Facebook
.
and that doesn’t include all the other
ways fundraisers share their story

44. Our mobile journey
Jan 2011
July 2012
October 2012

46. The impact of mobile optimisation

47. Easier process = more money raised

48. New mobile social sharing

49. Mobile users share more

50. Social begets social
Shared donations that result in another Shared donations that result in another
donation
share

51. Slacktivism is a myth

52. Slacktivism is a myth (especially on mobile)

54. Mobile usage
will only
increase

55. Mobile users
share more

56. Mobile is
social, social is
mobile

57. How to get started
www.flickr.com/photos/83633410@N07/7658298768

58. Promote it!
Cover off the basics first:
 Your website, emails
 Fundraising pack, posters, press
releases and at events – flyers
Then think about:
 Facebook and Twitter
Then think about:
1. Paid search via Google Grants
2. SEO + link-building
http://www.flickr.com/photos/carolyns-pics/8643426322/

59. Your website
 Make it easy for people to
give – to you and other
supporters (people like to give
to people)
CHARITY:
Clear donate
button
PEOPLE:
Supporters
raising money
for Tree of Hope
and links to
their fundraising
pages so people
can donate to
them

60. Your website
 Make it easy for people to
give – to you and other
supporters (people like to give
to people)
 Make it easy for them to get
to know you and what they
can help you achieve
Facebook
feed shows
the
personality
of your
charity
Clear
mission
statement

61. Your website
 Make it easy for people to
give – to you and other
supporters.. People give to
people
 Make it easy for them to get
to know you and what they
can help you achieve
 Make it easy for them to
find out how to get involved
– inspire them with ideas
Clear instructions
Advice and inspiration

62. Support your fundraiser
JustGiving lets you know each time that new fundraising page is rated in support of
your charity. We’ll also give you the email address of that new fundraiser
Tree of Hope Children’s Charity uses these emails to contact their new fundraisers and
welcome them to the charity.
 The charity sends a welcome email, thanking
the fundraiser for choosing to raise money for
them.
 They offer fundraising tips & information on how to
make the most of fundraising page
 They also contact the fundraiser when their
activities are finished to say thanks

64. blog.justgiving.com
facebook.com/justgiving
@justgiving
Join JustGiving at www.justgiving.com/charities