This presentation was produced by four EDHEC Business School students, as their final project for the Social Media for Consultant course.

1. +"
Social"Media"Final"Project"
2014"
Julie&BODIN & &28841&
Thibault&DOLLIE &28505&
Yue&YU & &33051&
Zhewei&ZHU& &33036&
&

2. +"
AGENDA"
① Social"Media"&"Well"Being"
1. Landscape%
2. Different&types&of&well&being&centred&Social&Media&
3. Service&provided&and&goal(s)&
"
② Users’"responses"to"this"new"type"of"Social"Media"
1. Users’&interacSons&on&the&different&plaTorms&
2. Some&examples&
3. Do&they&use&it&well?%
&
③ ImplicaGons"for"Society"&&LimitaGons"

3. +"
① "Social"Media"&"Well"Being&

4. +"
LANDSCAPE"(+)"
! Worldwide"ConnecGvity"
" Get& easier& to& know& and& connect& with& one&
another,& not& bound& by& any& geographical& and&
cultural&differences.&
! To"share"one's"ideas"to"a"much"wider"
audience"
" RealSme& informaSon& sharing" " via" send& and&
receive&messages,&upload&photos,&and&videos.&
! Can"serve"Great"Purpose"OrganizaGon"
" Arab&Spring,&Worldwide&peSSon&and&solidarity&
(like&#FreeKhaderAdnan&in&2012).&
! Free"AdverGsing"
" Promote& the& business,& services,& products,& or&
websites&in&front&of&millions&of&people&24/7."
Facebook"
To& find& a& long& lost& friendand& then& followup& by&
gefng&in&touch&in&person.&
&
TwiTer"
For&business&owners,& &to&effecSve&promoSon.&For&
personal,& to& share& /send& funny& ligle& observaSons&
that&float&through&your&head&with&your&friends.&
"
Instagram"
To&send&your&teenager&a&photo&of&her&favorite&pet,&
so&that&she&knows&that&you&are&thinking&of&her&even&
when&she&is&away&at&school.&
"
LinkedIn"
A& parScularly& valuable& business& tool.& Freelancers&
can&find&contacts&via&professional&groups.&

5. +"
LANDSCAPE"(U)&
! IsolaGon"&&Depression&
" Face&to&Face&connecSons&are&endangered,&
“his/her&life&is&way&beger&than&mine”.&
! Time"Consuming"
" Waste& of& Sme,& Lack& of& producSvity,&
decrease&in&people’s&creaSvity.&
! Lack"of"Anonymity"
" Racy& picture& or& poorly& thoughtout&
comment& can& cause& irreparable& harm& to&
your&(e)reputaSon."
! Scams,"Harassment"…etc.""
" Corporate& Invasion& of& Privacy,& Risks& of&
Fraud& or& IdenSty& Them,& Crimes& Against&
Children,&Hatred&or&Racism&groups.&
AllUpurpose"Social"Media"
AddicSon&to&connecSvity&and&so&to&social&media.&On&
average&one&checks&its&smartphone&150&Smes&a&day,&
with& around& 50%& updaSng& statuses& or& posSng&
content&while&on&the&move.&&
“The&internet&has&made&connecSon&so&easy&that&it’s&
taken&for&granted”&(Beafe,&A.&2013)."
"
PerformaGve"nature"of"Social"Networks"
They&act&as&an&“uncomfortable&mirror&against&which&
we&unconsciously&measure&ourselves&and&determine&
our&own&sense&of&worth”&(Beafe,&A.&2013).&&
&
Groups"of"people"that"would"be"inappropriate"IRL(1)&
Groups& of& young& girls& discussing& and& encouraging&
anorexia,& groups& making& extremely& racist& jokes& or&
encouraging& public& violence& against& a& certain& group&
of& people& (for& example:& to& beat& homosexuals& in&
France&in&2013).&
"

6. +"

7. +"
DIFFERENT"TYPES"OF"WELL"BEING"/"
HAPPINESS"CENTRED"SOCIAL"MEDIA&
Social"Media"Type" Equivalent"to"…&
PosiGve"Thinking"/"GraGtude"Journal"
" Happier&
" GraStude&Journal&
" ShareHappiness&
" Smile&Epidemic&…etc.&
Facebook&
Online%
Twiger&
Google&+&
Instagram&/&Pinterest&
Notebook&
Offline%
Photo&album&
Happiness"Tracker""
" Mappiness&
" Track&Your&Happiness&
Qualtrics,&SurveyMonkey,&…etc.& Online%
Street&surveys&
Offline%
Psychologist/Psychiatrist&&
Serious"Game&
" SuperBeger&
" Lumosity&
Doctor&/&Therapist&
Offline%
Book(s)%
Good&advice&from&friends&
Mind&games&in&the&newspaper&

8. +"
DIFFERENT"TYPES"OF"WELL"BEING"/"
HAPPINESS"CENTRED"SOCIAL"MEDIA&
Social"Media"Type" Equivalent"to"…&
Life"Coach"
" Lim&
" Fitocracy&
" Happy&Healthy&
SubscripSon&to&a&fitness&center&
Offline%Health&professional/advisor&
Personal&Trainer&
Helping"Others&
" Kiva"
NGO&
Offline%
MicroCredit&Company&
People& are& trying& to& foster& happiness& on& "popular”& (or& “allkind”)& social& media& as& Twiger& and&
Facebook&(for&example:&#100happydays"or&Facebook&event&Interna/onal2Day2of2Happiness).%
"
"""""No&new&pla^orm"but&a"new"mindset!"

9. +"
SERVICE(S)"PROVIDED"&&GOAL(S)&
Social"Media"Type" Pla^orm" Service(s)"Provided"&&Goal(s)&
PosiGve"Thinking"Journal"
App&+&
website&
• Focus&on,&capture&and&appreciate&small&posiSve&moments&in&one’s&life&
• Reminder&so&you&develop&your&posiSve&thinking&skills&
• AcSvate&posiSve&thinking&reflexes&and&implement&changes&on&people’s&way&to&
interact&with&their&environment&
Happiness"Tracker""
Website&+&
App&
• Surveys&
• Alert&on&a&regular&basis&to&keep&good&track&&&see&the&evoluSon&of&your&mood&(&&
happiness)&
• Collect&data&to&parScipate&in&current&research&on&people’s&happiness&
Serious"Game"
Website&+&
App&
• Invite&&&link&w/&“allies”&and&support&each&other&
• Win&badges&and&level&up!&
• Pedagogic&&&ScienSfic&explanaSons&
• Provides&customized&personal&“quests”&to&improve&resilience&
Life"Coach" App&
• Share&your&experience(s)&w/&the&community&
• Provide&advice&and&&guidance&in&a&fun&way&
• Helps&beat&challenges&
Helping"Others"
Website&+&
App&
• Share&your&experience&w/&community&
• Read&community’s&success&stories&
• Donate&&&be&part&of&others’&success,&happiness&&&well&being&
“Facebook%and%Twi:er%are%all<purpose%social%networks”%(Goel,&V.P.&2013)&

10. +"
SOME"EXAMPLES"
! Happier:" twigerequivalent,& where& you& can& post& things& that& make& you&
smile,&with&or&without&a&picture,&tagging&friends&or&not,&…etc.&In&a&whole:&
aims&at&making&the&world&a&happier&place.&
! Smile"Epidemic:"creates,&as&they&say,&“the%happiest%community%on%Earth”%
by&sharing&what&makes&us&happy&using&the&shared&graStude&journal,&and&to&
reinforce&posiSve&thinking.&
! Happify" App:" designed& to& train& your& brain& and& help& you& build& skills& for&
lasSng&happiness,&and&to&deliver&effecSve&and&measurable&results&(same"
goal"that"Happier"and"Smile"Epidemic,"but"promises"measurable2results"
in"a"given"/me2frame,%more&like&an&online&course)."
! PaGentslikeme:" provides& a& beger,& more& effecSve,& way& for& paSents& to&
share& their& realworld& health& experiences& with& people& experiencing& the&
same& disease.& Goal:& moral& support,& beger& healthcare& for& everyone,&
quicker&healing&/&recovering&–&centered&on&posiGve"interacGons.&

11. +"
② "Users’"responses&

12. +"
USERS’"INTERACTIONS"ON"DIFFERENT"
PLATFORMS"
InteracSons&between&Users2
&
Users&join&the&community&by&registering&to&a&website&
&&downloading&the&app&if&there&is&one&(&if&they&have&
a&smartphone).&
&
These& online& social& networks& create& a& sense& of&
community,& by& building& (always)& nice& interacSons&
between&users:&
&
# Common&interest&discussion&
# Inspiring&quotes&/&ideas&
# Experience&sharing&
# Pictures&&&Video&sharing&
# Challenges&
# CongratulaSons&/&GraStude&
# Nice&words&
# Support&
# Advice&…etc.&
&
This&generates&an&extra&1.75&posiSve&posts.&
InteracSons&between&Users2&&the2Pla<orm2
&
From&Users%to&the&PlaHorm%(website,&applicaSon)&
&
# Provide& feedbacks& to& help& improving& the&
plaTorm& funcSonality,& adding& new& features& …
etc.&&
&
From&the&PlaHorm&to&its&Users&
&
# Enable&users&to&talk&to&each&other&
# Provide&scienSfic&reviews&on&the&results&of&the&
method(s)&they&provide&
# Provide& online& courses& to& improve& posiSve&
thinking& skills,& resilience,& inspiraSonal&
thoughts,&…etc.&
# Enable& users& to& apply& the& QuanJfied% Self(2)&
trend&to&their&Happiness.&
# Provide&technical&support&with&chat&systems&
&
It&goes&both&ways.&&
&

13. +"
SOME"EXAMPLES"
Happier"
! Inspiring&quotes&
! Happier&Sps&
! Online&courses&($$$)&
! And&most&important&…&news"feed"featuring"shared"happy2moments,2with"
or" without" picture," the" possibility" to" “smile”2 at" a" post" and/or" to"
comment.&

14. +"
SOME"EXAMPLES"
SUPERBETTER"
! Power&Packs&with:&
" Power<ups%
" Bad%Guys%
" Quests%
! Science%Cards%
! News&feed&w/&status&updates&and&
allies&messages.&
! Possibility&to&add"Allies2
" Who&can:&suggest&quests/support&you&
" And&vice&versa.2
! Alert&funcSon"

15. +"
SOME"EXAMPLES"
Mappiness2
! Beeps& as& a& reminder& to& answer& the&
survey& a& previously& determined&
number&of&Smes&a&day&
" Start&&&End&Sme&of&your&day&
" Number&of&alerts&per&day&
! Sample&of&survey&quesSons&that&repeat&
themselves&over&Sme&to&reach&an&(as)&
accurate&(as&possible)&measure&of&one’s&
happiness&
" Who&are&you&with?&
" Inside&/&Outside&/&CommuSng&
" What&were&you&doing&just&now?&
! Summary& of& the& data& collected& and&
staSsScs&
! Main& “social”& aspect& of& happiness%
trackers:&between&the&respondents&and&
the&researchers.&

16. +"
SOME"EXAMPLES"
en*theos2
! They& propose:& “OpJmize%
your% life.% Let’s2 change2 the2
world.”%
! Their&social&network&called&
“The& Oasis”& promises:&
“Connect&to&other&inspired&
people”&
! Created& The& Academy& for"
OpGmal"Living"
" 60minute&Livestream&classes.&
! Provides:&
" Virtual&conferences&
" Forums&to&discuss&or&react&
" Other& resources& to& help&
people&reach&their&goals&

17. +"
SOME"OTHER"EXAMPLES"

18. +"
DO"THEY"USE"IT"WELL?"
It's&such&a&crea/ve2and2innova/ve2way2to&combine&
science&and&selfimprovement,&and&all&at&your&
fingerSps&to&boot!&I&am&so&pleased&with&this&tool.&&
–&Customer&review&for&SuperBe:er&App
All&my&happiness&scores&are&low&at&the&moment&but&
because&of&a&loss&&so&I&don't&feel&it's&really&giving&an&
accurate2view2of&how&I&normally&feel&"at&work",&
"post&exercise"&etc.&&
–&User&review&for&Happier&App
It&totally&helps&you&put&things&into&perspecSve&and&
makes&you&think&about&your&daily2rela/onships2no&
mager&what&your&mood&is&at&the&Sme.&
–&User&review&for&GraJtude%journal
Except& for& sharing& inspiring& /&
posiSve& ideas& and& pictures,& there&
could& be& more& && various&
interacSons&between&users.&
&
Organize& users& offline& acSviSes& to&
strengthen& the& community&
relaSonship.&&

19. +"
! …however,"not"everyone"agree"that"social"media"raises"happiness"
According& to& the& new& study& made& by& University& of& Michigan& psychologist,&
joining&Facebook&makes&us&feel&sad&and&lonely.&Today,&the&most&important&part&
in&sharing&is&the"way"we"share,&the&thought&of&successful&sharing&makes&us&feel&
rewarding,&even&before&sharing.&We&shouldn’t&seek&for&this&kind&of&reward,&just&
do&it&without&any&expectaSon.
DO"THEY"USE"IT"WELL?"
People’s&comments&on&Social&Media&
&
• Too&much&informaSon&
• Changes&too&fast&
• A&waste&of&Sme&
• Lose&value&in&real&life&
• Social& media& has& not& yet& been& well&
explored&for&social&benefits&
• Happiness& online& is& fake,& true&
happiness& comes& from& offline&
interacSons.&

20. +"
③ "ImplicaGons"for"Society"

21. +"
SUMMARY"OF"THE"EFFECTS"OF"
HAPPINESS"ORIENTED"SOCIAL"MEDIA"
! Social& Media& tools& help& you& remember& to& pay& agenSon& && develop& new&
(more&posiSve)&thinking&pagerns&
" Increase&your&happiness"by&developing&your&posiGve"thinking"skills"and&culSvaSng&
your&graGtude:"wriSng&a&thankyou&note,&thanking&someone&mentally,&keeping&a&
graStude& journal,& counSng& your& blessings& (3& to& 5& a& day),& MeditaSng& (Harvard&
Medical&School,&2011).&
! Social&Media&tools&help&you&contaminate%more&people&than&IRL(1)"
" Happiness"is"contagious:"Happy&posts&on&social&media&yield&addiSonal&1.75&happy&
updates& (vs.& 1.29& unhappy& posts& in& the& opposite& case)& from& a& user’s& friend&
(McNamee,&D.&2014).&
" FormaSon&of&Clusters"of"happy"people,"within"offline"&"online"social"networks,&
that&reach&out&to&3&degrees&of&separaSon&(Christakis,&N.A.&&&Fowler,&J.H.&2008).&
" Confounding(3),&Homophily(4)&&&InducGon(5)&also&happen&in&online&social&networks.&

22. +"
GENERAL"TREND(S)"BROUGHT"BY"
THESE"NEW"TYPES"OF"SOCIAL"MEDIA"
! They&spread&some&basic&principles,&such&as&posiSve&thinking&and&the&ability&to&
be&grateful,&which&have&a&posiSve&impact&on&your&global&saSsfacSon&on&the&long&
run.& WellBeing& /& Happiness& centered& Social& Media& give& the& opportunity& and&
the&means&to&spread&these&ideas&and&raise&the&subject&in&public&opinion.&
&
! It&may&change&the&way&we&share&and&process&informaSon.&
" In& online% and& offline& press,& bad& news,& catastrophes,& bribery& /& rape& /& kidnapping& /&
pedophilia&/&Hurricanes&/&poverty&…etc.&always&dominate&the&headlines.&
" While& looking& at& some& very& serious& newspapers,& such& as& the& online& version& of& The%
New%York%Times,&we&can&see&that&happiness&centered&social&media&are&recognized&as&
being&a&starSng&point&to&remember&to&think&about&and&communicate&on&important&
news&around&the&world,&without&forgefng&good&/&posiSve&/&happy&things&

23. +"
POTENTIAL"SOCIETAL"CHANGES"DUE"
TO"THIS"NEW"TREND"
Being& Happier& has& been& proven& to& have& various& beneficial& impacts& on& people.& It&
won’t&be&idioSc&to&expect&that&the&growing&use&of&such&type&of&social&media&would:&
! Begin&a&virtuous&circle,&using&the&homophily&principle,&
! Make&us&do&nice&things&for&others,&even&if&only&small&acts&of&kindness,&
! Spend&money&on&experiences&instead&of&things,&
! Set&reachable&but&challenging&goals&for&ourselves,&
! Donate&to&a&cause&we&care&about,&
! Help&us&get&more&sleep,&
! Make&us&healthier:&less&likely&to&have&a&heart&agack,&beger&immunity&system,&reduces&risk&to&
feeling&depressed,&be&immortal!&…&or&at&least&live&longer&$&&

24. +"
LIMITATIONS"&&QUESTIONING"
! Mode&effect&?&
&
! What&does&make&us&happy&–&a&complex&philosophical&quesSon?&
&
! Is& there& any& pagerns& in& the& users& or& are& they& just& wealthy& people& quite&
connected,&looking&for&a&meaning&in&life?&
&
! Could& wellbeing& centered& social& media& help& recreate& the& interpersonal&
proximity&we&lost&with&the&Internet,&and&more&precisely&with&allpurpose&social&
media?&

25. +"
APPENDIX"

26. +"
GLOSSARY"
(1) IRL&=&In%Real%Life%
&
(2) QuanSfied&Self&=&movement&to&incorporate&technology&into&data&acquisiSon&on&aspects&of&a&
person’s&daily&life&in&terms&of&inputs&(food,&quality&of&air),&states&(mood,&blood&pressure),&and&
performance&(mental&and&physical:&jogging&or&brain&training&for&example).&
&
(3) Confounding&=&describes&the&fact&that&“a&group&of&people&who&are&loosely&connected&share&
similar&life&experiences”&(Hunter,&A.&2009).&
&
(4) Homophily& =& “is& when& happy& people& choose& each& other& as& friends.& Drawn& together& like&
magnets&[…]”&(Hunter,&A.&2009).&
&
(5) InducSon& =& “is& the& sensaSon& of& happiness& in& one& person& leading& to& happiness& in& others,&
through&emoSonal&contagion”&(Hunter,&A.&2009).&
&

27. +"
REFERENCES"
! Beafe,&A.&(2013).&“Social&media&and&its&effects&on&our&emoSonal&well&being”,&metro.co.uk,&accessed&on&March&20,&
2014&
! Carter,&C.&(2013).&“Use&Social&Media&to&Raise&Your&Happiness,&Rather&Than&Distract&From&What&Magers&Most”,&
Yahoo%Contributor%Network,&,&accessed&on&March&18,&2014&&
! Christakis,&N.A.&&&Fowler,&J.H.&(2008).&“Social&networks&and&Happiness”,&Edge.org,%accessed&on&March&16,&2014.&
! Coviello,& L.& et& al& (2014).& “DetecSng& EmoSonal& Contagion& in& Massive& Social& Networks”,& Journal% PLOS% ONE%
0090315,&accessed&on&March&16,&2014.&
! Goel,&V.P.&(2013).&“A&Social&Network&Dedicated&to&Happy&Moments”,&The%New%York%Times%–%Bits%blogs,&accessed&
on&March&16,&2014.&
! Happier&Team&(2014).&“The&Science&behind&Happier”,&happier.com,&accessed&on&March&16,&2014.&
! Harvard&Medical&School&(2011).&“Giving&thanks&can&make&you&happier”,&Harvard%Health%PublicaJons,%accessed&on&
March&16,&2014.&
! Hunter,&A.&(2009).&“Is&happiness&contagious&in&online&social&networks?”,&howstuffworks.com,%accessed&on&March&
16,&2014.&
! McNamee,&D.&(2014).&«&Happiness&is&viral,&thanks&to&social&media&»,&Medical%News%Today,&accessed&on&March&16,&
2014.&
! Parrog,&S.&(2013).&“Happier”&Is&Social&Media&For&OpSmists,&WebProNews,&accessed&on&March&18,&2014&
! PRWeb&(2013).&“Social&Media&Finds&Its&Happy&Place&with&Launch&of&ShareHappiness.com”,&prweb.com,&accessed&
on&March&16,&2014.&
! Tammy,&A.&(2013).&«&11&Best&Apps&to&help&your&Health&»,&InspiraJonal%Health,&accessed&on&March&16,&2014.&
! The&New&Yorker&–&How&Facebook&makes&us&unhappy?

28. +"
LIST"OF"ILLUSTRATIONS"
LOGOS"
! «&Smile&Epidemic&»&logo&
! «&Happier&»&logo&
! «&&Mappiness&»&logo&
! «&&Happify&»&logo&
! «&&Super&Beger&»&logo&
! «&&Happy&Healthy&»&logo&
! «&&Happy&Habits&»&logo&&
! «&&Secret&Of&Happiness&»&logo&
! «&&GraStude&Journal&»&logo&
! «&Fitocracy&»&logo&
! «&Lim&»&logo&
! «&ShareHappiness&»&logo&
! «&Kiva&»&logo&
! «&paSentslikemeTM&»&logo&
SCREENSHOTS"
! Happier&
! SuperBeger&
! Mappify&
! En*theos&