1. “Digable” Digital Activism 101:Inspiration 4 Wired Change Agents Sister Scholars for Social Change 11th Annual Toni Cade Bambara Scholar-Activism Conference Women’s Research & Resource Center Spelman College, Atlanta, GA, USA 26 March 2011

3. Darlene Garcia

4. Julie Borders

6. #TCBC11 = Toni Cade BambaraConference 2011

9. User-friendliness

11. Case Study #1: 2011 Int’l Women’s Day Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/) Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic) Easy 2 Use Google Maps Find a Bridge Near You facility Interactive Event Creation & Media Display (Picasa) 337 Check-ins!

12. Case Study #1: 2011 Int’l Women’s Day Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/) Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic) Easy 2 Use Google Maps Find a Bridge Near You facility Interactive Event Creation & Media Display (Picasa) Robust Links to Various Women’s Organizations Compelling Shopping Cart for Donations

13. Case Study #2: Natural Hair Movement Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )

14. Case Study #2: Natural Hair Movement Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things / Party Over Hair Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / ) Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj)

15. Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / ) Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj) Cross-country connection: BrownEyedGurl in Carlsbad, CA (http://goo.gl/hMdxy ) Interactive Blog Q+A forum on Ning.com Case Study #2: Natural Hair Movement

16. Case Study #3: Esoteric Lore Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)

17. Case Study #3: Esoteric Lore Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/) Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)

18. Case Study #3: Esoteric Lore Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/) Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception) Easy 2 Use Kickstarter Funding Tool Robust Options for Support Levels Compelling Call 2 Action Deadlines

19. Appendix Wired Women’s Advocacy Groups No Labels Case Study

20. Appendix Case Study: No Labels High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/) Easy 2 Use Declaration sign-up Compelling Call 2 Action with progress toward goal

21. Appendix Case Study: No Labels High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/) Easy 2 Use Declaration sign-up Compelling Call 2 Action with progress toward goal Engaging “Who We Are” video (http://www.youtube.com/watch?v=sxNp_uaLq-Y) Robust options for next steps