1. Goodwin states there are 5 key aspects
of a music video:
•- Thought beats – Seeing the sound
•- Narrative and Performance
•- Star Image
•- Relation of visuals to the song
•- Technical aspects of the music video

2.  First Step – This is when you analyse the
music and interpret it by looking at the
chorus and verses which will help to
understand the music.
 Second Step – The voice of the song. Artists
voices are very unique which is how they
become well known to the audience creating
themselves a unique image in the industry.
 Third Step – Artists Mode of Address. This is
when artists are like a storyteller as the song
is seen to be like a story, meaning we are
listening to a story and not a song.

3.  Goodwin says that the audience tend to make up
their own idea of what is happening in a song
from a basic understanding of what it may
actually be about. Also he says that music videos
should ignore common narrative.
 To have a successful music video it is important
to have narrative and performance work
together as this will keep the audience
interested and continue to watch the music
video.
 Some artists produce music videos I which they
act as the singer as well as the participant in the
music video as it makes the music video appear
more original. However Goodwin believes that
miming is the most popular form of music videos.

4.  Being the star image is a vital aspect of
music videos as every artist wants to be
successful and by doing this they have to be
current and develop over time. This will
make sure that the audience will rememeber
them in the future.

5. There are 3 ways in which music videos
promote a song:
 Illustrate – Set of images to illustrate the
meaning of lyrics and genre.
 Amplify – Meaning and effects are
manipulated and constantly shown through
the video and drumming into our vision.
 Disjuncture – Meaning of the song is
completely ignored.

6.  Technical aspects of a music video
include, camera
work, movement, angle, mise-en-
scene, editing, sound and special effects.
• Camera: Speed, camera
movement, editing, cutting and post
production.
• Lighting and colour is important in music
videos as it creates the scene and highlights
scenes of the song.
• Mise-en-scene, this is key as this is what the
audience first notice when watching a music
video, therefore it needs to appear
authentic.