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Planogram
• Definition: Visual description,
  diagram or drawing of a store's layout
  to include placement of particular
  products and product categories.

• Also Known As: plan-o-gram, POG

• Common Misspellings: planagram
• Received before a product reaches a
  store.
• Are useful when a retailer wants multiple
  store displays to have the same look and
  feel.

              (UNIFORMITY)
PURPOSE …
• To communicate how to set the merchandise .
• To increase customer purchases.
• To adjust the visibility, appearance and presence of
  products.
• To make them look more desirable.
• To ensure sufficient inventory levels on the shelf or display.
• To use space effectively whether floor, page or virtual.
• To optimize short- and long-term returns on investment.
• To provide a logical, convenient and inspiring product-
  customer interface.
• To make right selection of products available.
• To facilitate communication of retailer’s brand identity.
• To maximize profit per centimeter of shelf space.
• Understand the relationship between space, sales and
  profit
Depends on the Retail Sector
• Fast-moving            • Apparel brands and
  consumer goods           retailers are more
  organizations and        focused on
  supermarkets largely     presentation and use
  use text and box         pictorial planograms
  based planograms         that illustrate "the
  that optimize shelf      look" and also identify
  space, inventory         each product.
  turns, and profit
  margins.
• There are some consulting firms
  which specialize in retail space
  layout and Planogramming.

• Some chain stores and
  wholesalers also create and
  maintain planograms for their
  stores.
Understanding the Retail Planogram



These schematics not only present
 a flow chart for the particular
 merchandise departments within
 a store layout but also show on
 which aisle and on what shelf an
 item is located.
Planogram
Planogram
Planogram
• A planogram should also illustrate
  how many facings are allocated for
  each SKU.

• Facing: create the look of a perfectly stocked
  store (even when it is not) by pulling all of the
  products on a display or shelf to the front.

• SKU: is an identifier that is used by merchants
  to permit the systematic tracking of products and
  services offered to customers.
Planogram
• The complexity of a planogram may vary
  by the size of the store, the software used
  to create the planogram and the need of
  the retailer.

• Planograms can be as simple as a photo
  of a preset section or more detailed with
  numbered peg holes and shelf notches
  showing exact placement of each item.
Market Research Coupled with
  Technology Provides Practical
outcomes and retail intelligence for:
           • Manufacturers
             • Distributors
          • Retail designers
          • Store managers
         • Lighting designers
              • Suppliers
     • Sales and Marketing teams
Traffic Flow and Planograms!
Shopper Interaction
PLANNING GUIDE
• Store Formats
• Site and Building
  Planning
• Site Selection
• Space Allocation
• Store Layouts
• Store Concepts
THE END!

Any Questions?

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Planogram

  • 2. • Definition: Visual description, diagram or drawing of a store's layout to include placement of particular products and product categories. • Also Known As: plan-o-gram, POG • Common Misspellings: planagram
  • 3. • Received before a product reaches a store. • Are useful when a retailer wants multiple store displays to have the same look and feel. (UNIFORMITY)
  • 4. PURPOSE … • To communicate how to set the merchandise . • To increase customer purchases. • To adjust the visibility, appearance and presence of products. • To make them look more desirable. • To ensure sufficient inventory levels on the shelf or display. • To use space effectively whether floor, page or virtual. • To optimize short- and long-term returns on investment. • To provide a logical, convenient and inspiring product- customer interface. • To make right selection of products available. • To facilitate communication of retailer’s brand identity. • To maximize profit per centimeter of shelf space. • Understand the relationship between space, sales and profit
  • 5. Depends on the Retail Sector • Fast-moving • Apparel brands and consumer goods retailers are more organizations and focused on supermarkets largely presentation and use use text and box pictorial planograms based planograms that illustrate "the that optimize shelf look" and also identify space, inventory each product. turns, and profit margins.
  • 6. • There are some consulting firms which specialize in retail space layout and Planogramming. • Some chain stores and wholesalers also create and maintain planograms for their stores.
  • 7. Understanding the Retail Planogram These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show on which aisle and on what shelf an item is located.
  • 11. • A planogram should also illustrate how many facings are allocated for each SKU. • Facing: create the look of a perfectly stocked store (even when it is not) by pulling all of the products on a display or shelf to the front. • SKU: is an identifier that is used by merchants to permit the systematic tracking of products and services offered to customers.
  • 13. • The complexity of a planogram may vary by the size of the store, the software used to create the planogram and the need of the retailer. • Planograms can be as simple as a photo of a preset section or more detailed with numbered peg holes and shelf notches showing exact placement of each item.
  • 14. Market Research Coupled with Technology Provides Practical outcomes and retail intelligence for: • Manufacturers • Distributors • Retail designers • Store managers • Lighting designers • Suppliers • Sales and Marketing teams
  • 15. Traffic Flow and Planograms!
  • 17. PLANNING GUIDE • Store Formats • Site and Building Planning • Site Selection • Space Allocation • Store Layouts • Store Concepts