Конференция White Nights: Mobile Games Conference (http://wncong.com)

1. by Mokus

2. Indie means…
No publisher
No office
No budget
I am

3. Production
Making games is expensive. Is it?
• Technology is cheap. Flash, Unity, UDK, XNA,
PS Suite etc.
• Your time worth nothing for you
• Cross platform is free (almost)
• Crowd funding
• 5k budget, mono, 7 month, cf sux

4. Distribution
It was impossible few years ago…
• Digital markets (mobile stores, steam, xbla,
psn etc.)
• Social platforms
• New monetization models (freemium,
paymium)
Flash, ios, psn, ms – exclusive

5. Marketing
You need a HUGE marketing budget. Do you?
• Classical advertising doesn’t work
• In-store ads (charts, promo campaigns, featuring)
• Social advertising (word of mouth, social networks)
Who’s on our side
Platform vendors (apple doesn’t care) , Media, Users
Gotw, goty, steven fry, awards, reviews

6. Competition
It’s impossible to compete with EA. Is it?
• Innovations in mechanics
• Innovations in controls
• Weird visuals
Flashgamedev, rovio

7. ^_^???????:*?????????%
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