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Presented by : Bobby Edwards, Julia Karnaze,
Laura Riker, Allie Rize, Tera Roeker, Nick Rogers
Villanova Study Abroad
Programs
Participation in study abroad programs has more than tripled
over the past two decades
39% of Villanova’s 2011 graduating class had studied abroad
Introduction
0
100
200
300
400
500
600
700
800
'07-'08
'08-'09
'09-'10
'10-'11
'11-'12
Fall
Spring
Summer
Total
(Villanova Office of International Studies)
Villanova University Study Abroad
Managerial Problem
Why aren’t more Villanova undergraduate
students taking advantage of study abroad
opportunities?
Given how beneficial study abroad programs
are, why doesn’t each graduating class have a
higher number of students who studied abroad?
Study 1 Trends
Missed opportunities
Finances
Exchange rate
Work experience
Cultural immersion
New perspective
Friendships
Personal growth
Career development
Major constraints
Knowing travel companions
Language
Homesickness
Resume builder
Higher cost of living
Miss out on leadership positions
Responsibilities on campus
Sports
Parental consent
Missed career opportunities
Communication difficulties
Limited class selection
Safety
Relationships
Complementary coursework
GPA
Academic
Personal
Professional
Social
Villanova University Study Abroad
Study 1 Trends
Conducted Qualtrics survey
Used the information from our study 1 trends to form
our questions for the survey
Total : 53 respondents
Villanova University Study Abroad
Study 2
Breakdown of Respondents
Have you taken advantage of study
abroad opportunities?
Yes: 28 respondents – 53%
No: 25 respondents – 47%
What school are you enrolled in?
VSB: 24 respondents – 45%
Arts and Sciences: 20 respondents – 38%
Engineering: 7 respondents – 13%
Nursing: 2 respondents – 4%
Breakdown of Respondents
What academic year are you?
Freshman: 7 respondents – 13%
Sophomore: 9 respondents – 17%
Junior: 28 respondents – 53%
Senior: 9 respondents – 17%
Is language required as part of your major?
Yes: 18 respondents – 34%
No: 35 respondents – 66%
Compatibility with major
Foreign language requirement
GPA
Based on the regression analysis, none of these
factors affected respondents’ decision to study
abroad.
Villanova University Study Abroad
Academic Factors
Financing
Personal growth
Homesickness
Based on the regression analysis, none of these
factors affected respondents’ decision to study
abroad.
Villanova University Study Abroad
Personal Factors
Opportunity to intern/work abroad
Internship and interviewing opportunities at home
Effect on resume
Based on the regression analysis, only internship and
interviewing opportunities at home and effect on
resume affected respondents’ decision to study
abroad.
Villanova University Study Abroad
Professional Factors
Relationships / friendships
Sports
On-campus activities
Based on the regression analysis, all of these factors
affected respondents’ decision to study abroad.
Villanova University Study Abroad
Social Factors
Personal perception does not equal perception of
others for personal, social, academic, and
professional factors.
Respondents perceive that others place less
importance on these factors than they do
themselves
Villanova University Study Abroad
Perceptions :
Self & Others
The only trends that can be traced are the ones
between academic year and if people have studied
abroad
Upperclassmen have studied abroad more than
underclassmen
There was no correlation between study abroad
trends and if language is required and the school
someone is enrolled in
Villanova University Study Abroad
Study Abroad Today
Awareness of options and perception of the benefits
of studying abroad are related
Familiarity with study abroad options leads to a
more positive outlook on the benefits of studying
abroad
Villanova University Study Abroad
Knowledge of Options
Attitudes of those who have studied abroad and
attitudes of those who have not studied abroad differ
Those who have studied abroad find more benefit
from the opportunity
Villanova University Study Abroad
Attitudes of Participants
46 of our 53 respondents answered “Yes” to the
question “If you could eliminate your most prevalent
constraint, would you study abroad?”
Based on Study 2, professional and social aspects
are the ones most considered when deciding to study
abroad. The Office of International Studies should
take this into consideration in their research.
Villanova University Study Abroad
Without constraints, would you
study abroad?
Villanova University Study Abroad
Shortcomings
Lack of diversity within
respondent base
Lack of clarity of sliding scale -
no scaling indicators
Differing results between
people’s overall considerations
and regression of specific
attributes
3 tested attributes perhaps not
the most significant
Dive deeper into details regarding the categorical
factors
Explore how program awareness at a younger age
could boost participation
Look into ways to involve study abroad alumni
Include the option for a freshman study abroad
program in a future study
Villanova University Study Abroad
Advice for Office of International
Studies
4 most important factors :
academic, personal, professional, social
5 most important attributes : internship and
interviewing opportunities at home, effect on
resume, relationships/friendships, sports, on-
campus activities
The Office of International Studies should consider
our research, our concerns, and our
recommendations when further planning study
abroad programs
Villanova University Study Abroad
Conclusion
Thank you!
Villanova University Study Abroad
Any questions?

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Marketing research study abroad

  • 1. Presented by : Bobby Edwards, Julia Karnaze, Laura Riker, Allie Rize, Tera Roeker, Nick Rogers Villanova Study Abroad Programs
  • 2. Participation in study abroad programs has more than tripled over the past two decades 39% of Villanova’s 2011 graduating class had studied abroad Introduction 0 100 200 300 400 500 600 700 800 '07-'08 '08-'09 '09-'10 '10-'11 '11-'12 Fall Spring Summer Total (Villanova Office of International Studies)
  • 3. Villanova University Study Abroad Managerial Problem Why aren’t more Villanova undergraduate students taking advantage of study abroad opportunities? Given how beneficial study abroad programs are, why doesn’t each graduating class have a higher number of students who studied abroad?
  • 4. Study 1 Trends Missed opportunities Finances Exchange rate Work experience Cultural immersion New perspective Friendships Personal growth Career development Major constraints Knowing travel companions Language Homesickness Resume builder Higher cost of living Miss out on leadership positions Responsibilities on campus Sports Parental consent Missed career opportunities Communication difficulties Limited class selection Safety Relationships Complementary coursework GPA
  • 6. Conducted Qualtrics survey Used the information from our study 1 trends to form our questions for the survey Total : 53 respondents Villanova University Study Abroad Study 2
  • 7. Breakdown of Respondents Have you taken advantage of study abroad opportunities? Yes: 28 respondents – 53% No: 25 respondents – 47% What school are you enrolled in? VSB: 24 respondents – 45% Arts and Sciences: 20 respondents – 38% Engineering: 7 respondents – 13% Nursing: 2 respondents – 4%
  • 8. Breakdown of Respondents What academic year are you? Freshman: 7 respondents – 13% Sophomore: 9 respondents – 17% Junior: 28 respondents – 53% Senior: 9 respondents – 17% Is language required as part of your major? Yes: 18 respondents – 34% No: 35 respondents – 66%
  • 9. Compatibility with major Foreign language requirement GPA Based on the regression analysis, none of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Academic Factors
  • 10. Financing Personal growth Homesickness Based on the regression analysis, none of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Personal Factors
  • 11. Opportunity to intern/work abroad Internship and interviewing opportunities at home Effect on resume Based on the regression analysis, only internship and interviewing opportunities at home and effect on resume affected respondents’ decision to study abroad. Villanova University Study Abroad Professional Factors
  • 12. Relationships / friendships Sports On-campus activities Based on the regression analysis, all of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Social Factors
  • 13. Personal perception does not equal perception of others for personal, social, academic, and professional factors. Respondents perceive that others place less importance on these factors than they do themselves Villanova University Study Abroad Perceptions : Self & Others
  • 14. The only trends that can be traced are the ones between academic year and if people have studied abroad Upperclassmen have studied abroad more than underclassmen There was no correlation between study abroad trends and if language is required and the school someone is enrolled in Villanova University Study Abroad Study Abroad Today
  • 15. Awareness of options and perception of the benefits of studying abroad are related Familiarity with study abroad options leads to a more positive outlook on the benefits of studying abroad Villanova University Study Abroad Knowledge of Options
  • 16. Attitudes of those who have studied abroad and attitudes of those who have not studied abroad differ Those who have studied abroad find more benefit from the opportunity Villanova University Study Abroad Attitudes of Participants
  • 17. 46 of our 53 respondents answered “Yes” to the question “If you could eliminate your most prevalent constraint, would you study abroad?” Based on Study 2, professional and social aspects are the ones most considered when deciding to study abroad. The Office of International Studies should take this into consideration in their research. Villanova University Study Abroad Without constraints, would you study abroad?
  • 18. Villanova University Study Abroad Shortcomings Lack of diversity within respondent base Lack of clarity of sliding scale - no scaling indicators Differing results between people’s overall considerations and regression of specific attributes 3 tested attributes perhaps not the most significant
  • 19. Dive deeper into details regarding the categorical factors Explore how program awareness at a younger age could boost participation Look into ways to involve study abroad alumni Include the option for a freshman study abroad program in a future study Villanova University Study Abroad Advice for Office of International Studies
  • 20. 4 most important factors : academic, personal, professional, social 5 most important attributes : internship and interviewing opportunities at home, effect on resume, relationships/friendships, sports, on- campus activities The Office of International Studies should consider our research, our concerns, and our recommendations when further planning study abroad programs Villanova University Study Abroad Conclusion
  • 21. Thank you! Villanova University Study Abroad Any questions?

Editor's Notes

  1. nick
  2. Nick
  3. nick
  4. julia
  5. julia
  6. julia
  7. julia
  8. Laura to what degree did the factors affect your overall decision
  9. laura
  10. laura
  11. laura
  12. allie
  13. allie
  14. allie
  15. Tera**
  16. tera
  17. Bobby – for the first one, tera talks about how our shortcomings are that we have a lack of diversity in our respondent group use the example that our regression shows that finance is not a constraint for people’s decision but that is because we did not have the resources to delve deeper into people’s financial situations (which the study abroad office could)
  18. nick
  19. nick