Social Media Marketing for retailers in the surfing & skateboarding industry. Fans of the lifestyle are all over the social web talking, sharing information and telling stories. How and where do retailers fit in? How can they use social media to run their businesses more effectively?
I gave this presentation as part of the Retail Survivor Series put on by the Board Retailers Association at Surf Expo 2009.
34. If you don’t know where you are going You won’t know when you get there
35. What are you trying to do? Who is your audience? What do your customers want? What do you want to be known for? Be Strategic + Targeted with your Initiatives
36. Where do your fans hang out? That’s where you need to be.
53. Julia Gorzka Social Media Strategist Consultant Speaker JuliaGorzka.com [email_address] (813) 690-2100 Twitter/JuliaGorzka LinkedIn/JuliaGorzka
Notas do Editor
Source: Forrester's Social Technographics® classifies people according to how they use social technologies.
Source: Forrester's Social Technographics® classifies people according to how they use social technologies.
Just let that sink in for a minute. We don’t work in billions of dollars a lot. Is there any greater spending going on in biz today?
Social Media is transforming marketing as we once knew it. You can’t buy someone’s attention anymore. You have to earn it.
Stop advertising. Start connecting. We are bombarded with millions of brand messages everyday – and we’ve become very good at ignoring them. EX: when was the last time you didn’t FF thru a TV commercial?
Set aside the technology. Start thinking about what story you are going to tell.
80% of business success is Strategy only 20% is Technology
What are your goals? How can you use social media to more effectively run your business?
Facebook fan pages give you tools to measure and analyze your effectiveness.
Rule #1 Know your customer
Find the point of difference.
Do you use video for your business? Have you ever posted a video to YouTube?
Do it better than your competitors
Be Intentional.
Where are you going to reach and connect with your target audience? Don’t be afraid to ask!
in ways meaningful to your customer & that add value to the relationship
Think like a publisher. Tell a story that is easy to share in a way that’s easy to spread. We want cool stuff to talk about!
Recycle and repurpose your content. There are many ways to tell a story.
What’s your call to action? How will you respond? How will you measure results?
Engagement strategies – give people cool stuff to do!
Integrate and layer old and new media.
Plan strategically to successfully leverage the ability to: Listen & learn – gather business intelligence Engage & participate – what’s your call to action and how will you respond 3. Connect & build relationships to grow your business.