The document provides an overview of key information for musicians looking to break into the UK music market. It discusses the size and characteristics of the UK music market, important factors like streaming services and live music, and tips for maximizing exposure through showcasing, radio, press, building a team, and export readiness. Key aspects covered include the importance of London, niche markets, working with local champions, and adapting to the preferences of UK music fans.

1. All you need to know about
the UK
Size
Fast moving/crowded/open to the new
Music Lovers
Be realistic
Modest success/global success
Reconnaissance

2. Economics Top 10
– an overview of
the market 4th Largest Music Market
Digital up
Live Bigger than recorded
Adapting to change
85% of the population buy music!
15%
Physical still important
23 51 11
% % %
41% Streaming
Spend on recorded music first way to hear
Spend on live music new act..

3. Before you go
Information
Centralised
Local success
Best case
Team
Timescale
Analytics

4. When to go over?
Awareness
Local champions
Niche
If early..

5. How to maximise your time
Strategy
One week
Continuity
Fans vs industry
Prepare
3 ways
Distribution

6. Showcasing/Live
Showcase
Venues
Slot
Differences
Supports
Festivals
Local knowledge
Outside London?

7. Who do you trust?
Tastemakers
People talk..
Coverage
Club nights/Promoters
Blogs/Press
Radio/DJ’s
TV
USA

8. Market Peculiarities
Size
London
Narrow channels
Ways in..
Indie cool
Timetable

9. PR/Blogs/Press
Variety
Challenges
Approaching them..
Print vs digital
Influential?
PR Co’s

10. Radio
The gatekeeper
Who does what?
When/how approach?
Radio promotion

11. Building a UK team
Early adopters
Agent
Labels
Publisher
Sympathetic A+R
Co-mgmt?
Direct to fan
Investors

12. Challenges for foreign acts
Individuality
Trailblazers help..
Tastes differ
Niche is still good
EBBA’s

13. Export-ready checklist
• Top 10 tips for making your act ready…