1. Need a Job . . .
Or Want a New One?
You’d Best Be Blogging
@judiknight
judi@newtricks.me
http://newtricks.com

2. Me
• Clinical / Community Psychologist
• CEO Medical Records Software Company
• Loft Real Estate Designer/Developer
• Marketing and Web Design New Tricks
@judiknight
judi@newtricks.me
http://newtricks.com

3. Frustrated with the Job Search?
www.newtricks.me

4. Got Resumes?
www.newtricks.me 4

5. Stand Out From The Crowd
www.newtricks.me 5

6. Google Yourself
• 1 billion names searched each day.
• 94% of people only look at the first page.
www.newtricks.me 6

7. Have You Been Bad or Good?
www.newtricks.me 7

8. Have You Been Bad or Good?
BTW . . .Your Mug Shot Can Wind Up Online
www.newtricks.me 8

9. Your Name in a Google Search?
• Only half have first result on search page.
• 1 in 4 have no positive result on page one
• 15% have at least one negative result.
www.newtricks.me 9

10. Your Name in a Google Search?
Less than 2%
own page
blog
blog
with all of the
results.
LinkedIn
blog
blog
www.newtricks.me 10

11. Got LinkedIn?
Beginning to Take the Place of Paper Resumes.
•Easier to connect with prospects or employers
•Provides the ability to mirror with richer context for one’s
career path, skills and experience.
•Have 3rd party recommendations which are more trusted.
•You can add a website URL and have your posts
automatically updated.
www.newtricks.me 11

12. Let Me Tell You a Secret . . .
www.newtricks.me

13. Brand Yourself by Blogging
• To be found online
• To attract your “Right” Employers
• Position yourself as active or an expert in
your field.
• Show your passion for certain activities.
• Write posts that show that your possess
qualities an employer would like to see.
• Provides better negotiating power for
salary.
www.newtricks.me 13

14. www.newtricks.me 14

15. Stand Out From The Crowd
www.newtricks.me 15

16. Global Girl Lands Plum Internship

17. Amanda Earley Googled

18. Amanda Earley Lands Plum Job
http://amandaearley.com

19. WordPress, Platform of Choice
• Easy
• Free - Open Source Development
• Lots of Plugins and Themes
• Big Community of Active Users
www.newtricks.me 19

20. WordPress Websites
WordPress.com
•Free
•WordPress hosts
•Site up in ten minutes
•Limited themes
•Limited plugins
•Limited Customizability

21. WordPress Websites
WordPress.org
•Need a domain
•Need web hosting
•full functionality
•customizable
•all plugins
•all themes
•e-commerce

22. Your Website
Doesn’t
have to be
Fancy like
this!
www.newtricks.me 22

23. Your Website
Clean, Simple
Design
www.newtricks.me 23

24. Your Website
Clean, Simple
Design
www.newtricks.me 24

25. Your Website Design
1. Your Name as Domain
2. Simple Theme with Blog on Front Page
3. Nice Color Palette
4. Photo of Yourself in Sidebar
5. Follow Icons
6. Category Widget for Posts
www.newtricks.me 25

26. Your Website
Create Pages:
Home - This is a page of your blog posts
About – Bio in first person
Contact – Form to get in touch with you.
www.newtricks.me 26

27. Website Content
• Make a list of the qualities that you
want people to know about.
• Make a list of the projects that you
are proud of.
• What are the life lessons you live by.
Create blog posts: write stories, case
studies, tutorials, opinions and
reviews that demonstrate the various
items on your list.
www.newtricks.me 27

28. WordPress Help
WordPress Help
• Local WordPress Meetups
• WordCamps all around the world.
• Suggest stay local.
• Make sure they have a lot of WP experience.
• See Portfolio
• Get References

29. WordPress Help
For Tips and Tricks
Sign up for my
Free Weekly Newsletter:
Just a Digital Minute!
http://eepurl.com/qFgX

30. Keep in touch:
judi@newtricks.me
@judiknight