Generative AI for Technical Writer or Information Developers
Mobile in 2015 - eduWeb 2014
1. Mobile Insights for 2015
AND BEYOND
Dan Lewis
Judge Consulting Group
eduWeb 2014 - Baltimore
2. Obligatory Bio Slide
My name is: Dan Lewis
I am from: Philadelphia, Pennsylvania - USA
I work for: The Judge Group, Inc. – A global professional services organization
As the: Head of Mobile Solutions for Judge Consulting
For my job I: Help diverse global organizations to better leverage mobile and web technology
I used to: Build intranets, websites, and database stuff
4. Platforms – 2013/14 Notable Notes
Android
• De-fragmentation strategy
in place
• Major growth continues
• Dependency on OEMs
BlackBerry
• Not for sale – not a
contender either
• BBM for all (years late)
iOS
• Major refactoring and
platform refresh
• Slowed growth
• 64-Bit strategy
Windows
• Major write-downs on
Surface
• Microsoft buys Nokia
mobile
Other
• Firefox is in the wild
• Samsung Tizen devices?
12. Mobile and Location-Based Advertising
Location is the new cookie
•Collecting data has always been
difficult because mobile does not
support third-party cookies that
travel easily across the ecosystem,
allowing for straightforward
tracking and data-gathering.
•That's where location-based mobile
technology comes in. It gives
marketers new ways to identify and
track mobile audiences, and with
the aid of algorithms, it can also
group them into behavioral and
demographic segments for
targeting.
Money is flowing into location-
based mobile marketing
•A recent survey of 400 brand
executives by Balihoo found that
91% planned to increase their
investments in location-based
marketing campaigns in 2013.
•Finally, a study by Berg Insight
found that location-enabled ad
spend reached about 8% of total
mobile ad spend for 2012. This
proportion is expected to increase
to 33% by 2017.
Location-based data is driving much
of the interest - and success
•Enabling campaigns with local data
produces measurable results.
•In a study of over 2,500 of its
mobile marketing campaigns, Verve
found that its location-based ad
efforts were about twice as
effective as the mobile industry
average click-through rate (CTR) of
0.4%.
•Geo-aware ads, geo-fenced ads,
and location data paired with
audience demographics or
purchase intent are all proving to
be extremely successful.
Source: Business Insider August 2013
13. Internet of Things
•$8.9 Trillion Market
•212 Billion Connected “Things”
By
2020:
Source: IDC February 2014
14. IT is Losing Control
Bring Your Own Everything
Source: 2001 Australian Grand Prix
15. How are we building
this stuff?
ALL OF THE “GEEK SPEAK”
16. Mobile Web vs Responsive vs App vs ???
Source: Brad Frost
17. Native vs Hybrid vs Web
Native
• Best performance
• 3D and Gaming
• App store presence
• Expensive – especially across
platforms
Hybrid
• Native SDK access
• App store presence
• Performance can be questionable
• Cross-platform faster/cheaper
than Native
Web
• No Native SDK access
• Not offline-friendly
• Low cost of entry
• Cross-platform cheapest of all
18. Rethinking the Enterprise Lifecycle
Frequent
Platform
Updates
Constant
Application
Patches
Short
Hardware
Lifespan
Specific
Testing is
Mandatory
Multi-Device
Users
22. Figure out a few tasks
Each group should come up with 3 mobile & touch friendly tasks
Each group will present their tasks at the end
23. Some examples
Enabling a customer to document and file an automotive insurance claim
Giving a customer the ability to deposit a check to their bank account with their device
Providing a way for field sales staff to document their customer interactions
Enable employees access to their payroll and PTO information on the go
24. The Mobile Scorecard
The Questions Yes? No?
Will a person have value and be able to do this on the go?
Can the task be performed “offline”?
Can performing the task leverage the device’s sensors?
Does the task interact with existing content on the device?
Can the task be performed with simple user responses?
Does the task work well when touch is a user response mechanism?
61. Let’s make some wireframes!
Develop Wireframes for a task from the first exercise
Use Paper / Markers / Cards
OR
A wire-framing tool like Balsamiq
Present your wireframe to the group