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1. MEDIA RELEASE
Jaclyn McPherson, High Road Public Relations, jmcpherson@highroadpr.com
For Immediate Release: November 20th, 2013
Polar Bears International joins forces with Build-a-Bear in hopes to
fund more educational programs for youth
TORONTO – Krista Wright, Executive Director of Polar Bears International,i announced
on Tuesday the newly formed partnership with Build-a-Bear toy store, where ten percent
of all Build-a-Bear profits will go towards educational programs targeted towards children.
Currently Polar Bears International has many educational programs in place
intended to prevent Global Warming and to raise awareness about the polar bears. The
new partnership with Build-a-Bear will provide more funds for youth oriented programs.
“One of our educational goals is to inform and educate individuals, communities,
business leaders, and policy makers on how to make a difference for the future survival
of polar bears.ii We’re hoping that by combining with Build-a-Bear, we’ll be able to reach
a younger demographic” Leah Knickerbocker, Assistant Director of Education states.iii
Along with ten percent of Build-a-Bear sales going towards youth educational
programs, Build-a-Bear will be revealing a limited edition stuffed polar bear which
includes Polar Bears International’s mission statements as well as a fact sheet regarding
Global Warming and what children can do to help.
The partnership predicts to produce an increase in Polar Bears International’s
profits by fifteen percent and intends to increase awareness greatly.
The partnership commences Thursday November 21st, and every bear or animal
purchased from Build-a-Bear will contribute towards Polar Bears International
educational program fund.
For more information regarding the new collaboration and details about the event hosted
at the Toronto Zoo, visit http://www.polarbearsinternational.org/
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2. i Founders & Directors. (n.d.). Polar Bears International. Retrieved November 21,
2013, from http://www.polarbearsinternational.org/about-us/founders-and-
directors
ii Educational Programs. (n.d.). Polar Bears International. Retrieved November
21, 2013, from http://www.polarbearsinternational.org/our-
work/educational-programs
iii Staff. (n.d.). Polar Bears International. Retrieved November 21, 2013, from
http://www.polarbearsinternational.org/about-us/staff