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Luis  Andia Del Carpio
¿ CHECK-IN  ? Airports   Restaurants   ¿Geolocalization?
2009  Web Term  2010 Web Term
“  To notify your friends that you’re  on a specific  location  , using the GPS  of  a mobile device ”
 
Location–Based Social Networks
What’s  on  your mind ?
What’s  happening ?
Where are you ?
What is Foursquare ?
Location-based social  network  that allows registered users connect with friends and update their location  through a check–in.
Provides apps for mobile devices
Dennis Crowley Naveen  Selvadurai Created on March 2009
Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
Source: Rjmetrics (http://startupdata.rjmetrics.com/)
Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley :  “We’re focusing on  growing the number on users rather than turning our attention to sales ” Foursquare  wants more !
 
Foursquare Special Features
Win Points !
Unlock Badges !
[object Object],[object Object],[object Object],Become Mayor !
Tips
To-Do’s
Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
Twitter and Facebook : Who’s using it ?
Twitter and Facebook : Connect your accounts
Check-in Check-in Check-in Facebook Account : Your Wall  Your Friends News Feed  Foursquare Account: Your Check-ins Your Friends Twitter Account : Your  Tweets  Your Followers Twitter and Facebook
Foursquare Friends Twitter Followers Facebook  Friends Twitter  and  Facebook
How it works
How it works
Offers and Discounts
Diesel’s  Foursquare Event
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Event Overview
[object Object],[object Object],[object Object],Event Figures
[object Object],[object Object],[object Object],Event Goals
Event Description
Event’s Description
Event Photo
What can businesses learn from this event ?  ,[object Object],[object Object],[object Object],[object Object],Event Conclusions
Foursquare  vs  Facebook Places
Source :http://www.compete.com/ Foursquare vs Gowalla
Foursquare at First Place
[object Object],[object Object],[object Object],[object Object],[object Object],500-million-users  Gorilla
Friends Checkins Checkin  Nearby  Places  Facebook  Places
[object Object],[object Object],[object Object],Facebook  Places : Some Differences
[object Object],[object Object],[object Object],[object Object],Facebook Deals
Facebook Deals
Offering 20% off in some products  Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
[object Object],[object Object],[object Object],Foursquare  Pros
[object Object],[object Object],Foursquare  Cons
Thanks

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